Jam-packed with smart, easy and simple ideas, this weekly podcast features experts who share proven techniques to add power and zest to supercharge your book marketing plan. Hosted by Susan Friedmann, CSP, international bestselling author, and founder of Aviva Publishing, this new and exciting podcast aims to rev up your marketing efforts with fewer struggles, and more success. Start listening today and discover how to get noticed in a crowded marketplace.
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Discover how to increase the Income and Influence of your book beyond royalties. Visit us at ray.fm
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How Playful Sales Strategies Can Drive Your Book Success - BM442
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29:59
Have you ever thought how being playful and experimenting can help generate new sales leads? This week’s guest is Nikki Rausch, CEO of Sales Maven, and a sales coach certified in neurolinguistic programming. Nikki teaches real, effective sales strategies and shares her tips for better book marketing. From creating conversations to building strong r…
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Podcasting for Authors: How to Build Your Platform and Boost Book Sales - BM441
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Have you ever thought how starting your own podcast can boost your book marketing? This week’s guest is Sam Liebowitz, TEDx speaker, bestselling author of Everyday Awakening, and host of The Conscious Consultant Hour. Sam shares how podcasting can grow a dedicated audience and boost your book sales. Discover the advantages of hosting your own podca…
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How to Maximize Your Reach Integrating Audiobooks into Your Marketing Plan - BM440
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Have you ever wondered how audiobooks can transform your book marketing strategy? In this episode of "Book Marketing Mentors," my guest expert is Tina Dietz, an award-winning speaker, audiobook publisher, and expert in vocal leadership. Tina is the founder of Twin Flames Studios, and she shares her insights on how audiobooks can play a key role in …
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How to Use Your Book to Create Profitable Digital Workbooks and Courses - BM439
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Have you ever considered how transforming your book into an online course can boost your revenue and engagement? This week's guest expert is Parchelle Tashi, an award-winning creative educator and former teacher who has won awards for her work. She helps authors turn their books into online courses that are fun, easy to understand, and successful. …
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How to Unlock the Art of Storytelling for Your Sales Success - BM438
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Have you ever wondered how storytelling can drive your book marketing success? This week's guest expert is Lisa Bloom, best-selling author, speaker, coach, and founder of Story Coach. She shares invaluable insights on how authentic storytelling can transform your marketing strategy. Discover the art of making connections through compelling narrativ…
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Unleash Your Story: How to Use Memoir as a Pathway to Purpose - BM437
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Have you ever considered how the memoir method can deepen the emotional connection between your readers and your story? This week's guest expert is Amanda Nell Edgar, an award-winning author, ghostwriter, and book coach. She reveals the transformative power of the memoir method, particularly for women looking to share their personal stories. Join u…
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Book Marketing Mastery: How to Maximize Your Potential for Success - BM436
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Have you ever wondered how physical books can boost your book marketing strategy? This week’s guest expert is Peter Thomson, the UK's leading strategist for business and personal growth. He shares invaluable insights on using physical books to make a good impression and attract more clients. Discover how to boost your book's value by turning its co…
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How to Conquer Limiting Beliefs that Block Your Book Marketing Success -BM435
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Have you ever wondered how your subconscious limiting beliefs impact your book marketing success? This week's guest expert is Judy Kane, author of "Your 4 Truths: How Beliefs Impact Your Life." As a transformative coach dedicated to helping individuals overcome subconscious barriers, Judy shares invaluable insights on breaking free from limiting be…
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The Chunky Method: How to Best Unlock Your Writing Productivity Potential - BM434
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Have you ever wondered how to boost your writing productivity and beat writer's block? This week's guest expert is Allie Pleiter, international bestselling author and creator of the Chunky Method Writing Technique. She shares invaluable insights on tailoring your writing process to match your personal productivity rhythms to consistently craft enga…
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How to Unlock the Power of Kindness to Help Market Your Book - BM433
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Are you ready to transform your business with the power of kindness? Join me for an enlightening conversation with Linda Cohen, also known as the "Kindness Catalyst." Linda, a professional speaker and consultant, shares her insights on the transformative power of kindness in the workplace. With over a decade of experience and two published books, L…
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Effective Communication: How to Simplify to Amplify Your Message - BM432
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Have you ever wondered why clear communication is essential for your book marketing success? This week's guest expert is Ben Guttmann, a renowned marketing and communications guru and author of "Simply Put: Why Clear Messages Win and How to Design Them." With his deep experience, Ben helps you simplify your messaging so you can better connect with …
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Copyright Essentials: How to Protect Your Work as an Author - BM431
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Ever wondered how to protect your book from plagiarism and copyright infringement? This week, I’m thrilled to host David Faux, a multi-talented attorney, entrepreneur, scholar, and former music journalist, who will demystify copyright law and share essential strategies for safeguarding your literary work. Key Takeaways: Understanding Copyright: Dav…
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How to Master Amazon Ranking: Essential Tips to Sell Big - BM430
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Have you ever wondered how targeted Amazon strategies can make your book a bestseller? This week's guest expert is Lesley Hensell, an expert in Amazon selling and co-founder of Riverbend Consulting. She shares invaluable insights on leveraging Amazon's platform to maximize your book's visibility and sales. From selecting the perfect categories to m…
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How to Debunk Book Marketing Myths to Boost Your Sales - BM429
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Are you struggling to sell your book despite having it listed on Amazon? In this episode of Book Marketing Mentors, my colleague Jane Maulucci and I dig deep to debunk common misconceptions. authors have about book marketing. Discover the importance of proactive marketing, the benefits of directing readers to your own website, and how to leverage t…
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Writing in the Zone: How to Stay Focused and Avoid Distractions - BM428
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How can authors overcome distractions and master the art of focus to boost their productivity? This week's guest expert is Nir Eyal, a renowned expert in the psychology of technology and business. Nir is the best-selling author of "Hooked" and "Indistractable." In this episode, Nir shares invaluable insights on creating habit-forming products and m…
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How to Boost Your Book Marketing with Crowdfunding Secrets - BM427
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Want to know how to unlock the secrets of successful crowdfunding to supercharge your book marketing? Tune in and listen to insights from dynamic TEDx speaker and bestselling author Corey Poirier! Corey shares his proven strategies for launching and managing a crowdfunding campaign. Whether you're a seasoned author or just starting out, these tips …
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How to Unlock the Secrets to Build a Powerful Personal Brand - BM426
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Want to discover the secrets to building a personal solid brand? Join me as I interview Dr. Brigitte Bojkowszky, renowned personal brand identity strategist and author of the international bestseller "Significant Women, Leaders Reveal What Matters Most." Brigitte is the founder of BridgetBrands, where she helps corporations and entrepreneurs create…
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How to Unlock the Corporate Market to Boost Your Book Sales - BM425
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Ever wonder how you can supercharge your book sales by tapping into the corporate world? Tune in this week for an interview with Brenda Bence, a certified global executive leadership coach. With over 100,000 books sold, Brenda shares her innovative strategies and insights for selling books to the C-suite. Key takeaways include: Bulk Sales and Custo…
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How to Best Unlock the Power of Podcasting for Your Book and Business - BM424
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How can launching a podcast boost your book's success and enhance your business growth? Welcome to another episode of Book Marketing Mentors, where we delve into proven strategies, tools, and tips to help you market and sell your books. This week, I sat down with Megan Dougherty, a digital marketing strategist and co-founder of "One Stone Creative.…
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How to Best Crush Publishing Myths to Elevate Your Book Marketing - BM423
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How do you successfully navigate the traditional publishing process and market your books effectively? Join me as I interview Jennifer S. Wilkov, a multi #1 international bestselling author and "Literary Agent Matchmaker." With her extensive experience, she shares invaluable insights into navigating the book marketing landscape and achieving impact…
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How to Best Expand Your Reach Selling Books Beyond Amazon - BM422
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How can selling your book on Amazon both elevate and challenge your author experience? In this week's episode, podcast host Susan Friedmann discusses the pros and cons of publishing and selling books on Amazon. She goes into detail about the many benefits of using Amazon's platform and some of the challenges that can come with it. Key Takeaways: Ea…
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How to Drive Your Author Success with Digital Marketing Strategies - BM421
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Have you ever wondered how you can use digital marketing to help your book succeed? In this week episode, I had the pleasure of interviewing Mark Schaefer, a renowned marketing expert and author with over 30 years of experience in global sales, public relations, and marketing. Mark shared his insights on how to use current digital marketing strateg…
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How to Best Unlock the Power of LinkedIn for Your Book Marketing Strategy - BM420
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Have you ever wondered how LinkedIn can supercharge your book marketing strategy? In this episode, I interview LinkedIn strategist Sophie Lechner. With over 20 years of experience, she helps mission-driven entrepreneurs connect with their audiences to amplify their message using her Magnet Model. This framework is a powerful way to boost your onlin…
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How to Boost Your Author Influence to Sell More Books - BM419
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Discover strategies for sustaining book sales and building influence in your niche. Listen as bestselling author Corey Poirier shares his valuable strategies for boosting your author influence to sell more books. Key takeaways include... Network effectively to build credibility by connecting with thought leaders and offering value first. Promote co…
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How to Unlock the Secrets of Building Trust with Your Author Brand - BM418
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Want to build trust with your author brand? Tune in to this insightful episode, where I interview branding expert Maya Gray, CEO of Daydream Design Firm. Maya brings her years of experience building Fortune 500 brands, sharing her invaluable strategies for authors looking to develop a holistic and impactful brand. Key takeaways from this interview:…
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