Craft Brewing is often described as an art - however, the podcasts/blogs/sites etc. that discuss this don’t pay a ton of attention to the actual artwork and visual aspects of the industry! I love cool can art! And I want to talk about it with brewers/artists and others within the Craft Brewing space. Hosted on Acast. See acast.com/privacy for more information.
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Branding With Brandon: The Talented Brandon Wilson Creative
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59:27To round off 2021 and season 1 of The craft Brewers' Creative, Jenna is chatting to branding expert and designer of the podcast logo, Brandon Wilson. Find out about what goes into branding your favorite beers and how important the can is to telling the story of a brewery. KEY TAKEAWAYS The can is the brand's opportunity to sell itself to you. When …
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Kirk from Mind The Font Design Agency
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1:22:10This week on The Craft Brewers' Creative, Jenna is joined by Kirk from Mind The Font, a black owned branding and packaging design agency. Jenna and Kirk got talking about an article titled ‘How Contract Brewing Can Help Minority- and BIPOC-Owned Breweries' so she invited him on the podcast to discuss the article, and some much less serious topics. …
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Mike from Craft Beer Bucket List
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1:13:59This week on The Craft Brewers' Creative, Jenna is joined by Mike from the Craft Beer Bucket List podcast. Find out all about how to market your brewery or taphouse from someone who has been there and done that. Also listen in for Jenna and Mike's opinions on social media, marketing, and what kinds of beer they just can't stand. KEY TAKEAWAYS If yo…
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It's spooky season on The Craft Brewers' Creative and Jenna is taste testing some Halloween themed beers. Does pumpkin belong in beer? Is that really Jenna's dog in the background or is her apartment haunted? And can an entire can of beer just disappear into thin air? Listen in to find out. THE BEERS Haunted House - Allagash Brewing Company Dark Al…
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Reviewing the Beers in the Back of your Fridge
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39:43Jenna is moving soon so it's time to drink all the beers she has left in the back of her fridge. We all have those right? The super experimental flavour that has a cool can, but you can't drink more than one of them at a time and you always pick something else ahead of it. Find out what Jenna has to say about these beers and their can art. THE BEER…
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Before she leaves Georgia, Jenna talks you through her top 10 breweries from the greater Atlanta area. In no specific order, find out the best spots in town that Jenna will miss, why she loves them, her favorite beers they make, and the best can art they have to offer. KEY TAKEAWAYS Taco stands at breweries are always a good time. Fire Maker and St…
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Coming to you from Eventide Brewing in Grant Park, Atlanta. In this week's episode of The Craft Brewers' Creative, Jenna is joined by jack of all trades, Hayley Cowen and head brewer, Adam Lukey from Eventide Brewing. Find out all about their favorite beers and can art that they have created and how they go about brewing different kinds of craft al…
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Harry of Xbeerimental Brewing Co
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1:02:14A bit of a change this week as we explore more of the brewing side of beer. In this episode of The Craft Brewers' Creative, Jenna is joined by guest Harry from Xbeerimental Brewing Co. Find out what Harry brews and how it's more creative than your average craft beer. KEY TAKEAWAYS Gruit ales are essentially beers that are charged with botanicals ra…
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The Man Who Built a Tiki Bar in Lock-Down: Tom Sherratt and The Tiki Jungle Bar
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1:07:29The dad who built a Tiki bar in his back yard, Tom Sherratt joins Jenna in this week's episode of The Craft Brewers' Creative. This podcast is all about the creative, but not in the usual way. Find out why Tom decided to create his own bar and how he went about building it. Also hear all about Jenna's geographical knowledge and feud with the postal…
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The Hoppiest Shop: The Craft Beer Brand for Women, by Women, in a Male-Dominated Industry
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1:14:42In this episode of The Craft Brewers' Creative, Jenna is joined by Sabrina Rain, owner of The Hoppiest Shop, the cutest brand aimed at women who love beer. Find out all about how The Hoppiest Shop got started and the amazing designs Sabrina produces. Listen all the way to the end for a special surprise. KEY TAKEAWAYS Sabrina was inspired to design …
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Jen Borror of Hoot Design Studio: Why your talented artists' work gets bungled at canning time
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1:09:00In this episode of The Craft Brewers' Creative, Jenna is joined by Illustrator Jen Borror of Hoot Design Studio. Jen has had her art featured on beer cans for Monument City Brewing, 1623 Brewing, and Telluride Brewing Co. KEY TAKEAWAYS A graphic designer and an illustrator have two different sets of skills. An illustrator draws the art and the grap…
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Red Hare Brewing and Distilling: Trading labor for beer, Lambic ice-cream sundaes and respecting the industry
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1:38:59In this episode Jenna visits The Marietta Taproom to share good beer and conversation with Frank Settle and Michael Danahy of Red Hare Brewing and Distilling. Michael is the Senior Marketing manager at Red Hare and Frank is their beer can designer and owner of his own company Intent Graphics. Pour yourself a Long Day Lager and join the conversation…
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An IT guy, musician, and barista walk into a brewery... - Living Waters Brewing
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1:00:01Ryan McCay owner of Living Waters Brewing in East Nashville talks with Jenna about bringing together craft beer and coffee and creating a great taproom experience. They discuss the importance of getting the branding right reflecting both taking beer seriously to sharing the fun of the design and illustration. Ryan also explains the origin of the na…
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Designing the Fun Stuff with Graphic Designer Daniel Birch
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36:17Daniel Birch is an award-winning designer who specializes in producing graphics for beer labels and in this episode talks to Jenna about the design process and how he got his break designing labels for craft beers. They discuss in detail the design process and some of the designs Daniel really loves and why in this fascinating insight into the work…
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Working Together - 3 Sons Brewing Co.
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1:04:17Alex Reyes, Sales and Marketing Manager at 3 Sons Brewing in Dania Beach, FL talks about their labels, cans and going from concept to launch with a new craft beer. With two new beers a week 3 Sons Brewing company are a brewery that prides itself on innovation and pushing the boundaries for craft beer. Listen in and hear about how their branding is …
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Art, Science, Space & Beer with Molly Reynolds of Celestial Beerworks: The Brewery Born from Tinder
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1:04:14Molly Reynolds, co-founder and creative director of Celestial Beerworks in Dallas, TX talks to Jenna about how the company got started and why visiting their taproom is the ultimate experience. She shares how science and space are the framework for all that they do and are woven across all design areas creating highly recognizable and visual brandi…
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In the Heart of the Community - Crank Arm Brewing
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1:16:09Jenna talks with Adam Eckhardt, co-founder of Crank Arm Brewing in Raleigh, NC and Adam Balding, the artist behind designs and the CEO of Saturday's Gravy. They discuss the importance of the relationship between the owner and the designer and the inspiration and concepts behind some of their iconic designs. KEY TAKEAWAYS Typically designers either …
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In this, the very first episode of The Craft Brewers' Creative podcast host Jenna Steele shares her own story and explains why she loves the craft brewing industry. She gives a great insight into why she is taking a chance on herself and following her passion Bringing the inside stories about the designs, the breweries and the people behind craft b…
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The Craft Brewers' Creative Podcast Trailer!
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0:52Jenna Steele fell in love with the craft beer industry while studying hospitality at Cornell University, where she graduated with a Bachelor of Science in Hotel Administration. In one of her courses, she was able to try countless craft beers, from across the US, in every style. Though the beer was good, the can art stood out. She wanted to know mor…
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