Melhores podcasts sobre Retail Media (2025)

1
Spotting Retail Media 'Imposter' Job Candidates Before They Burn You 12:35

1d ago12:35

12:35

In this episode, the host Kiri Masters' recalls a surprising incident where two star employees were found working for both their agency and a competitor simultaneously. This revelation sparked a deeper investigation into how to distinguish genuine expertise from mere appearances, an issue that's become even more critical in the age of AI and digita…

1
Panel episode: How to convince someone that ROAS is not the answer 4:53

3d ago4:53

4:53

This episode tackles the common industry fixation on Return on Ad Spend (ROAS), exploring how retail media leaders achieve growth by shifting focus away from this single metric. Hear pivotal experiences from brand leaders like Justin Bomberowitz of WILDE Brands, Jamie Roller of Dr. Squatch, and Nem Lazic of Zevia, who emphasize the importance of br…

1
The Alexa+ Optimization Playbook For Brands 11:21

4d ago11:21

11:21

In this episode, the host Kiri Masters explores the implications of Amazon's Alexa Plus on brand strategies and product discovery. Building on Kiri's Forbes post, the discussion focuses on a recently uncovered patent that signifies a shift from keyword-based search optimization to attribute-based product identification. We delve into the critical s…

1
Its retail conference season. Get on the stage! 13:29

5d ago13:29

13:29

In this practical episode, the host Kiri Masters shares invaluable insights on building your personal brand through speaking engagements, whether you're on the brand side or solution provider side of retail. She breaks down the unique benefits and challenges each group faces when pursuing speaking opportunities, from navigating corporate approvals …

1
Amazon's Patent Reveals How Alexa+ Will Transform Product Discovery 13:06

9d ago13:06

13:06

In this episode, the host Kiri Masters' discusses Amazon's recent announcement of Alexa Plus, a significant upgrade to Alexa's capabilities by integrating voice commands with Rufus's advanced product intelligence. This fusion aims to create a more sophisticated shopping assistant, capable of handling complex product queries through natural conversa…

1
Best Buy's Marketplace Bet Is Really About Ad Revenue 14:08

10d ago14:08

14:08

In this episode, we explore Best Buy's upcoming launch of a third-party marketplace in the US set for this summer. While expanding its product range is a goal, the primary focus is on building a robust advertising business. We delve into insights from Best Buy's recent earnings call, where CEO Corey Barry emphasized the interconnectedness of the ma…

1
Retailers Are Learning to Sell (Part 3/3): How Retailers and Media Buyers Can Work Better Together 10:58

11d ago10:58

10:58

In this special 3-part series, Jordan Witmer, Managing Director of Unified Commerce at the agency Nectar First, joins Kiri to riff on the business of retail media from an advertiser, technology, and retailer perspective. we discuss about how retailers are jumping into the business of selling their ad inventory to brands. As they stand up these high…

1
Retailers Are Learning to Sell—But This Time, It’s Media (Part 2/3): The Retail Media Tech Stack 8:51

12d ago8:51

8:51

In this special 3-part series, Jordan Witmer, Managing Director of Unified Commerce at the agency Nectar First, joins Kiri to riff on the business of retail media from an advertiser, technology, and retailer perspective. we discuss about how retailers are jumping into the business of selling their ad inventory to brands. As they stand up these high…

1
Retailers Are Learning to Sell—But This Time, It’s Media, Not Products (Part 1/3) 8:33

16d ago8:33

8:33

In this special 3-part series, Jordan Witmer, Managing Director of Unified Commerce at the agency Nectar First, joins Kiri to riff on the business of retail media from an advertiser, technology, and retailer perspective. we discuss about how retailers are jumping into the business of selling their ad inventory to brands. As they stand up these high…

1
Sam's Club RMN: Notes from my interview with GM Harvey Ma 10:11

17d ago10:11

10:11

In this episode, the host Kiri Masters' discusses key themes from her interview with Harvey Ma, focusing on Sam's Club's unique retail media platform. Unlike traditional retailers, Sam's Club reinvests media revenue back into the member experience rather than optimizing for ad revenue. This approach promotes a virtuous cycle, benefiting both the cl…

1
What Unilever's New CEO Isn't Saying About Retail Media 13:05

18d ago13:05

13:05

In this episode, we analyze Unilever’s new CEO Fernandez's first major speech, where he surprisingly omits any mention of e-commerce or retail media. This deviation is unusual compared to industry norms, but it may indicate these elements are now considered standard. Fernandez outlines a significant increase in brand and marketing investment (BMI),…

1
How AI affects the consumer path to purchase (AI in retail series, Part 5) 11:36

19d ago11:36

11:36

In this episode of the AI in Retail Deep Dive Series, the host Kiri Masters converses with Lauren Schiavone, founder of AI-focused consultancy, Wonder Consulting, about how AI agents and assistants are transforming the path to purchase. They discuss the shift in consumer search behavior from traditional methods to large language models like ChatGPT…

1
Panel: How These Three E-commerce Leaders Think About Hiring Retail Media Talent 4:43

22d ago4:43

4:43

In this episode, we hear from industry experts Brian Dudzinski, Alicia Ponzani, and Brea Keating as they discuss the multifaceted nature of e-commerce roles. Brian emphasizes the need for versatile talent who can adapt to ever-changing platforms. Alicia shares insights on defining the balance between sales and marketing in job descriptions to attra…

1
Amazon's Triple Squeeze: Navigating Private Label Growth, 3P Pressure & Tougher Vendor Negotiations 9:00

23d ago9:00

9:00

In this episode, the host Kiri Masters delves into three key research reports that collectively outline Amazon's evolving marketplace strategy as of March 2025. The analysis centers on three main fronts: the growth of Amazon's private label offerings like Amazon Basics, the pressure on third-party sellers due to rising fulfillment costs and interna…

1
How Autonomous AI Agents Will Transform Retail Discovery 7:28

24d ago7:28

7:28

In this episode, we explore the transformative wave of AI in retail, focusing on agentic AI systems capable of autonomously completing tasks without human intervention. Research shows nearly a third of consumer goods companies are already leveraging generative AI, but the future lies in agentic AI—technology that can act autonomously. Michelle Gran…

1
How to select AI-enabled partner solutions (AI in retail series, Part 4) 8:55

25d ago8:55

8:55

In this episode, Lauren Schiavone, founder of Wonder Consulting, an AI-focused consultancy, shares her expertise on how leaders in roles such as media buying, CPG, and brand management can effectively select AI-enabled partner solutions. The discussion covers key differences between AI automation, AI agents, and assisted AI technologies. Lauren pro…

1
What the heck is Agentic AI? (AI in retail series, part 3) 9:12

26d ago9:12

9:12

In this episode of the Deep Dive on AI series, Lauren Schiavone, founder of Wonder Consulting, an innovative AI-focused consultancy, joins the discussion to differentiate between AI assistants and agentic AI. Lauren elaborates on how agentic AI operates autonomously to achieve specific goals by taking independent actions, unlike AI assistants which…

1
Panel: How 3 Retail Leaders Transformed Their Sales Teams’ Perspective on Retail Media 4:45

29d ago4:45

4:45

This episode delves into impactful conversations between retail media teams and sales organizations, highlighting how perceptions of retail media networks can shift from being seen as mere lower funnel tactics to comprehensive full funnel powerhouses. Featuring insights from industry leaders Brian Dudzinski, Alicia Ponzani, and Brea Keating, the ep…

1
Walmart Scintilla: How it compares to Amazon, Kroger's data & insights offerings 12:39

30d ago12:39

12:39

This episode delves into Walmart's rebranding of its data and insights platform from Luminate to Scintilla, set for 2025. The discussion explores the implications of the new name, which hints at Walmart's larger ambitions to potentially develop Scintilla into a standalone business serving other retailers. Key insights include Walmart's expansion pl…

1
Amazon Kills Off 'Inspire' - another tomb in the social commerce graveyard 8:30

1M ago8:30

8:30

This episode recaps Kiri Masters' Forbes article discussing the rise and fall of Amazon Inspire, a feature aimed at integrating social behavior into the Amazon shopping experience. Launched in December 2022 and discontinued 14 months later, the failure of Inspire highlights Amazon's evolving strategy towards social commerce. The company is shifting…

1
Simple ways to get started with AI (AI in retail series, Part 2) 10:42

1M ago10:42

10:42

In this episode, Lauren Schiavone, founder of the AI-focused consultancy, Wonder Consulting, shares her insights on helping brands, retailers, and agencies navigate the overwhelming world of AI. She emphasizes the importance of mastering tools like ChatGPT, Microsoft Copilot, or Google Gemini. Lauren offers practical steps to integrate AI into both…

1
The top questions that brands and retailers have about AI (Part 1 of AI in retail series) 10:38

1M ago10:38

10:38

In this episode, we sit down with Lauren Schiavone, founder of the AI-focused consultancy Wonder Consulting and a seasoned ex-Procter & Gamble executive, to discuss the transformative power of AI for retailers and brands. Lauren shares insights on foundational AI literacy, the importance of generative AI like ChatGPT, and practical applications tai…

1
Panel: The One Change These 3 Retail Leaders Wish for in Retail Media 3:59

1M ago3:59

3:59

In this episode, industry experts Brian Dudzinski, Alicia Ponzani, and Brea Keating discuss the challenges and potential improvements in retail media. Brian emphasizes the difficulties in analyzing data across various platforms due to their unique quirks and reporting types. Alicia highlights the need for standardized reporting across retail media …

1
Customer-first: The Road Runner Sports Approach to Specialty Retail 31:21

1M ago31:21

31:21

Welcome to the Retail Media Moguls podcast, hosted by Stuart Adamson and brought to you by Platform 195. In this episode of Retail Media Moguls, Stuart Adamson welcomes Stuart Slomberg, Chief Retail Officer at Road Runner Sports, who reveals how speciality running retail creates lasting customer relationships through expert consultation, community …

1
The 5 Best Free Resources For Learning Retail Media In 2025 6:27

1M ago6:27

6:27

This episode is based on the Forbes article "The Best Resources For Learning Retail Media In 2025" by Kiri Masters. In the episode, Kiri focuses on how to skill up and stay current in retail media, mentioning the key platforms: Digital Shelf Institute, Firstmovr, Allume group, Path to Purchase Institute, and Stratably. These resources offer various…

1
The Retail Media Performance Gap Is Even Wider Than We Thought! 7:12

1M ago7:12

7:12

In this episode, we dive into new data from the report published by Path to Purchase Institute and TransUnion, revealing massive performance gaps among retail media networks. Top performers like Amazon boast high ratings, while networks such as Dollar General and BJ's struggle with poor advertiser satisfaction. The report underscores transparency i…

1
Why Is Amazon Suddenly Linking to Other Retailers? It's About the Ads 7:55

1M ago7:55

7:55

In this episode, we discuss Amazon's recent test of offsite product links in mobile search results, an unprecedented move aimed at expanding its advertising inventory. The episode delves into the motivations behind this strategy, including the potential for increasing ad space, improving customer experience, and gathering valuable user data. We als…

1
Shopper marketing in the age of retail media 6:43

1M ago6:43

6:43

In this episode, Kiri focuses on the evolution of retail media spending. The discussion covers various data points from IAB Australia, highlighting how retail media budgets are being reallocated from traditional and social media channels, as well as trade retail budgets. Examples include Tillamook's strategy of keeping trade funds and retail media …

1
Panel: The Biggest Retail Media Heartbreaks—Insights from 4 Brand Leaders 6:20

1M ago6:20

6:20

In this special Valentine's Day episode, brand side leaders from companies like Quickfire, Monster Energy, Petmate, and U Beauty reveal the moments that broke their hearts in retail media. Scott Oshman discusses the chaos caused by the shift to GA4, Ben Galvin highlights the confusion from closed loop attribution models, and Darren Silverman critic…

1
Retail Media's Next Challenge: Proving Real Results 10:24

1M ago10:24

10:24

In this episode, Kiri delves into the complexities of transparency in retail media, extending beyond basic reporting to the control brands have over their campaigns and success measurements. Insights from Jordan Witmer, Managing Director of Retail Media at Nectar First, highlight the challenges with ad placement performance transparency, while Alex…

1
More retail media spend = More measurement scrutiny 7:17

1M ago7:17

7:17

In this episode, Kiri explores the rapid growth of retail media, which is expected to see over $10 billion in new ad spending in the US by 2025. Despite its increasing importance, brands face significant challenges in measuring the effectiveness of their investments, due largely to disparate data systems between retailers. Kiri delves into insights…

1
Amazon Sellers Report More Fraudulent Customer Returns 8:59

2M ago8:59

8:59

In this episode, Kiri discusses the increasing issue of return fraud faced by Amazon sellers, a problem highlighted through discussions on Reddit and interviews with affected sellers. Addressing fraudulent activities such as customers returning damaged or different items, Kiri explains the complications of fulfillment methods—Fulfillment by Amazon …

1
How Thrive Market Is Building A Different Type Of Retail Media Network 7:42

2M ago7:42

7:42

In this episode, we explore how Thrive Market successfully built a retail media network by focusing on vendor and customer experiences. Kiri shares insights from an interview with April Lane, Thrive Market's Chief Merchandising Officer. Key achievements include doubling revenue expectations and getting a quarter of brand partners to invest in the p…

1
Is Retail Media Part of Search, or Is Search Part of Retail Media? 8:59

2M ago8:59

8:59

This episode delves into the evolving landscape of retail media and its relationship with traditional digital advertising channels like CTV, video, and search. Kiri explores discrepancies in how industry analysts, such as the IAB, WARC categorize retail media versus public perception, highlighted by a LinkedIn poll indicating that 73% view traditio…

1
Panel: The Biggest Retail Media Challenges That Keep These 3 Brand Leaders Up at Night 5:05

2M ago5:05

5:05

In this episode, industry experts discuss the anxieties brand leaders face in the rapidly evolving retail media landscape. Key topics include the immense pressure on budgets, the complexity of managing numerous retail networks, and the impact of inexperienced players driving up costs. Brian Dudzinski highlights the explosive growth and sustainabili…

1
From Spreadsheets to Smart Screens: How Sainsbury's and Argos are Redefining Retail Media 30:01

2M ago30:01

30:01

Welcome to the Retail Media Moguls podcast, hosted by Stuart Adamson and brought to you by Platform 195. In this episode, Stuart welcomes Alice Anson, Director of Digital Media at Nectar360, who shares insights into Sainsbury's and Argos’ innovative approach to retail media, their extensive product suite, and how they're bridging the gap between di…

1
Amazon Alexa: Will We Get Beyond Checking The Weather? 9:42

2M ago9:42

9:42

This episode delves into Amazon's transformation of Alexa from a basic command-response system to a sophisticated AI agent powered by their in-house LLM, Nova. We explore the reasons behind Alexa's stagnation over the past eight years, including reliance on outdated frameworks, complexities in voice response, user expectations for reliability, and …

1
Panel: One Skill These 5 Retail Leaders Recommend for Newcomers in Retail Media 7:11

2M ago7:11

7:11

In this episode, seasoned professionals from companies like Quickfire, Monster Energy, Petmate, Advantis Health, and U Beauty share their insights and advice for newcomers to retail media. Highlights include Scott Oshman emphasizing the importance of understanding digital advertising fundamentals, Ben Galvin focusing on the complexities of the reta…

1
The Retailer's Dilemma: Block or Embrace AI Shopping Agents? 14:32

2M ago14:32

14:32

In this episode, the discussion centers on the emerging role of AI shopping agents as a new consumer interface, potentially shifting retail control from traditional retailers to AI platforms. Kiri reflects on recent experiments with OpenAI's Operator, pointing out its growing capabilities and current limitations. The conversation extends to the imp…

1
The Lululemon Story [Book Review] 11:03

2M ago11:03

11:03

In this episode, Kiri delves into Chip Wilson's autobiography 'Little Black Stretchy Pants' to explore the origins and evolution of Lululemon. Discover how Wilson's vision for vertical integration helped pioneer the direct-to-consumer model and the innovative approach behind the brand's product development. Learn about the complications that arose …

1
Beast Games Isn't Just A Hit—It's Amazon's New Retail Media Weapon 7:23

2M ago7:23

7:23

In this episode, Kiri explores the impact of Mr. Beast's new show, Beast Games, on Amazon Prime, highlighting a significant shift in retail media advertising. It discusses how Amazon leverages entertainment for improved targeting and personalization, driven by data and advertising revenue. The episode references Jeff Bezos' 2016 statement on Amazon…

1
Community First: Cycle Gear's Guide to Specialty Retail Success 28:46

2M ago28:46

28:46

Welcome to the Retail Media Moguls podcast, hosted by Stuart Adamson and brought to you by Platform 195. In this episode of Retail Media Moguls, Stuart Adamson welcomes Stevan Popovich, President and Chief Retail Officer of Cycle Gear, who reveals how transforming retail locations into community hubs drives customer loyalty, partnerships and busine…

1
Panel: The analogies these 5 ecomm leaders use to educate their exec teams on retail media 8:00

2M ago8:00

8:00

Join industry experts from agencies and leading companies like Quickfire, Monster Energy, Tom's of Maine, Petmate, and Advantis Health as they share insightful analogies to help explain the complexities of retail media to leadership teams. Learn how digital commerce decisions parallel profit versus growth roads, discern how retail media compares to…

1
OpenAI's "Operator" Will Change How We Shop (And The Future of Retail Media) 13:32

2M ago13:32

13:32

In this episode, Kiri explores the transformative potential of AI shopping agents in revolutionizing grocery shopping and retail media. She discusses how an AI agent can handle meal planning, price comparisons, and shopping preferences, ultimately streamlining the shopping experience. Kiri delves into the anticipated shift in retail media dynamics,…

1
Retail Media Growth Will Slow in 2025: Here’s Why 10:14

2M ago10:14

10:14

In this episode, Kiri explores key insights from the IAB's 2025 Outlook report, focusing on the projected deceleration in retail media spending growth from 25.1% in 2024 to 15.6% in 2025. Kiri outlines three major factors influencing this trend: post-pandemic normalization, increasing ecosystem complexity, and mounting resistance from brands over m…

1
The History of Piggly Wiggly [Book Review] 11:08

2M ago11:08

11:08

In this episode of Friday book review, Kiri discusses the book "Clarence Saunders & the Founding of Piggly Wiggly" and delves into the transformative vision of Clarence Saunders, the founder of Piggly Wiggly, who changed the grocery shopping experience in 1916 by allowing customers to pick their own groceries. The episode highlights Saunders' impac…

1
Online Channels Set to Drive CPG Growth in 2025: Retail Media Takes Center Stage 7:17

2M ago7:17

7:17

Stratably’s 2025 CPG Outlook, and Media Ads + Commerce’s most popular research from last year reveal a critical shift towards digital channels, which are driving all of the CPG growth in 2024 and are projected to account for two-thirds of growth in 2025. The report highlights the anaemic growth in physical stores, increasing profit margins, and the…

1
Panel: One Skill These 4 Retail Leaders Wish They Had Developed Earlier in Their Careers 8:23

2M ago8:23

8:23

Join industry leaders from Monster Energy, Tom's of Maine, Advantice Health and U Beauty as they reveal the crucial skills they wish they'd developed earlier in their careers. Learn the importance of storytelling with data, effective communication, simplifying complex insights, and creative analysis. This session is a great watch for anyone early i…

1
LinkedIn: Your Retail Media Trend Radar 9:36

2M ago9:36

9:36

In this episode, Kiri provides actionable steps to enhance your LinkedIn feed for staying updated with industry trends and research. Key tips include following industry leaders and thought leaders, using the notification bell to get updates from high-value profiles, and employing the saved posts feature to revisit valuable content. Additionally, Ki…

1
Research from Amazon Reveals Ideal Ad Budget Allocation 8:02

2M ago8:02

8:02

Dive into groundbreaking Amazon Ads research report revealing what really works in retail media. We unpack four key findings from Amazon's own scientists: the superior performance of Sponsored Brand Video across all metrics, the impact of brand size on ad performance, the importance of targeting precision, and the surprising influence of retail act…

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