The Off The Charts Business Podcast is for multi-passionate entrepreneurs. Here you’ll learn how to design a scalable business to spend more time outside away from the screen, through actionable ideas, real-world examples, and pep talks from your host Nathalie Lussier, founder of AccessAlly. Nathalie Lussier started making websites when she was 12 years old, and graduated with a degree in Software Engineering and a job offer from Wall Street. In a gutsy move, she turned down this job to star ...
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Body Wisdom: The Secret Ingredient to Women's Success
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Welcome to Off The Charts Business! In this episode, we had the insightful Dr. Crystal Frazee join us to discuss the crucial role of body wisdom in entrepreneurial success. Crystal emphasized the importance of regular check-ins to assess your needs, setting boundaries, and using your body's cues to enhance productivity and well-being. She shared va…
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Why Re-thinking Retention is the Key to Membership Growth with Mike Morrison
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In this episode, I had an insightful conversation with Mike Morrison about the key strategies for membership business success. We delved into the importance of trust, transparency, and personalized experiences for members. From data collection to onboarding processes, we covered it all. Discover how to retain and engage members, increase lifetime v…
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Reframing Creativity in Business with Elayna Snyder
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In this episode, our guest Elayna Snyder delves into creativity and its impact on business growth. Elayna shares her journey of unintentionally finding her way into entrepreneurship and highlights the significance of owning one's perspective and using creativity in problem-solving and client engagement. You will gain insights into fostering creativ…
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How to Craft Copy for Multiple Audiences (Without Tanking Conversions) with Carolyn Beaudoin
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In this episode of the Off The Charts Business podcast, we delved into the powerful concept of Jobs To Be Done with the insightful Carolyn Beaudoin. We explored how understanding customer needs and tailoring messaging using the Hybrid One Reader can transform your business. You’ll discover how this approach led to a 50% increase in revenue for one …
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Leveraging Community to Build a Sustainable Business with Andy Guttormsen
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In this episode of Off The Charts Business, guest Andy Guttormsen shares insights into building successful communities for businesses. He discusses the advantages of smaller communities, examples of clients moving off social media, and tips on nurturing new and long-term members. Surprisingly, smaller communities were found to be more successful, a…
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The Power of YOU: Become Your Business's Greatest Lead Magnet with Shawn Fink
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I have something special for you today. It’s an Off The Charts Business podcast episode all about being the lead magnet in your business. Not a PDF, a funnel, a course, a video series… You, yourself. This episode delves into the concept of being a lead magnet for your own business, staying authentic and creative, and finding joy and fulfillment in …
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Elevating Business Energy: Lenka Lutonska's Energetic Growth Strategies
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Excited to share the key takeaways from the latest episode of Off The Charts Business, featuring the incredible Lenka Lutonska discussing her Energetic Breakthrough Method and the power of creative consciousness in business. Here are the highlights: 🔮 Embrace Creative Consciousness: Lenka emphasizes the importance of accessing the "higher mind" for…
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Success Changes Everything (Myths of Momentum Part III)
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You might have thought to yourself... After I reach this next milestone, then I'll take a vacation. Once this launch is over, I can slow down and rest. When I get things to the next level, then I'll take better care of myself. Sound familiar? This is part of the Myths of Momentum series, where we’re looking at what we’ve been told success should lo…
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Easy Success? Embracing the Challenges and Finding Ease (Myths of Momentum Part II)
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Writing is painful. Folding laundry is painful (or at least no fun). Running a business is stressful. No matter how awesome the people who work with you are, there are stressful moments. We often believe that if it's meant to be, it will be easy. Maybe success will come easy, and that would be a sign that we're on the right path... So if success is…
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Success Should Happen Quickly (Myths of Momentum Part I)
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We all want quick results. Don't we? But what if that isn't the point? This is part of the Myths of Momentum series that I'm starting where we're looking at what we've been told success should look and feel like we often imagine that success should come easy, happen quickly, be fun, and is the ultimate reward. This is a public episode. If you would…
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Designing Email Automation Flows For Stress-Free Growth with Cheryl Rerick
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"Email automation is like having a tireless assistant working for your business, building relationships on autopilot without the burnout." - Cheryl Rerick In today's episode, we are joined by email automation specialist, Cheryl Rerick. Cheryl delves into the world of automated email marketing and its immense benefits in building relationships and m…
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Conscious Launching: Making Authentic Decisions for Building Your Audience with Sage Polaris
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This week’s guest is Sage Polaris, a conscious launch strategist and copy coach to the internet rich and famous. Tune in to this episode to learn: About Sage Polaris About Sage Polaris: Sage Polaris has written high converting copy for more than 400+ clients earning them millions of dollars. She helps personal brands and service […] This is a publi…
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Strategies for Increasing Completion Rates in Coaching Programs with Chris Davis
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In this episode, Chris Davis, founder of Automation Bridge and host of the All Systems Go! podcast, reveals his proven methods to increasing completion rates in a 1-to-many coaching program. Tune in to learn: About Chris Davis Chris is passionate about ensuring the marketing automation space is the best it can be. He has over […] This is a public e…
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Digital Marketing Trends to Watch: Rebecca Gill’s Expert Insights
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This week, we have a special guest Rebecca Gill, one of the founders of Digital Marketing Kitchen and serial entrepreneurs. Rebecca has a well-rounded business background within small businesses and enterprise organizations, as well as over twenty years of experience in sales and online marketing. In this episode, she brings her expertise to the ta…
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Language as a Catalyst: Marketing Strategies to Align with Values with Natalia Sanyal
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In this episode, guest Natalia Sanyal shares her love for working with personal brands, using marketing and business to create real change. Natalia and Nathalie discuss the importance of validating business ideas, finding your own writing style, and giving agency to people. Natalia also touches on the importance of transparency, empathy, and integr…
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The Fame Dilemma: Chasing the Spotlight vs. Quiet Success
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I was recently asked during my Scaling on Your Terms workshop, what went into my decision to take a step back from the spotlight. (If you missed my live workshop, click here to register for the next one!) For context, if you’re new, this fellow business owner was talking about how I used to speak […] This is a public episode. If you would like to d…
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Unapologetically You: Creating an Authentic Personal Brand with Lethia Owens
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In today’s episode, we have a special guest joining us: the CEO of Irresistible Inc., Lethia Owens. Lethia is a leadership trainer who believes in leveraging her unique identity and strengths to create an authentic and purposeful brand. In this interview, she shares her journey of finding her fit in a corporate setting, the power […] This is a publ…
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The Key to Automating Your Business with ActiveCampaign Specialist Kay Peacey
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Coming up on this episode of Off The Charts Business, we have a special guest, Kay Peacey, who is an expert in email marketing automation and ActiveCampaign. We’ll explore the power of automation in streamlining your business processes and hear success stories from small business owners who have experienced the transformative effects of strategic a…
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Becca Tracey: How To Build Your Business Without Social Media
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In this episode, Rebecca Tracey shares her unique insights and experiences on building a sustainable business without the pressure of perfection. With a focus on setting realistic goals, leveraging human connections, and embracing imperfections, Rebecca inspires listeners to take a slower, more deliberate approach in your own entrepreneurial endeav…
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Turning Rejections into Opportunities: Alice Draper’s Story of Personal Growth and Business Success
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This week, we are joined by a special guest, Alice Draper, a podcast publicist who is on a mission to make publicity easy and accessible for under recognized women entrepreneurs. Alice shares her journey from freelance journalism to copywriting and eventually pivoting her business to focus on publicity. She dives into the importance of having […] T…
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Exploring Bridge Jobs and Portfolio Careers: Insights from Lara Dalch
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This episode is packed with valuable advice and inspiration for entrepreneurs, freelancers, and podcasters alike. Join us as Lara dives deep into her experiences in the HR and people and culture space, her insights on full-time employment versus freelancing, and the challenges and rewards of podcasting as a portfolio piece. About Lara Dalch Lara Da…
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From Chaos to Clarity: How Dana Malstaff Built a Successful Community-Based Membership
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In this episode of Off The Charts Business, Nathalie Lussier and guest Dana Malstaff reveal some groundbreaking insights on building a successful community and creating a thriving membership. About Dana Malstaff Dana Malstaff is founder of the Nurture to Convert Society and author of the bestselling book, Boss Mom. She is a successful entrepreneur …
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From Membership to High-Ticket: Switching Models for Decreased Support and Increased Revenue with Marc Wayshak
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In this episode of Off The Charts Business, Nathalie Lussier and guest Marc Wayshak discuss the lucrative potential of individual sales versus big companies. Marc, a sales trainer, advocates for the growth achievable through sales training for individuals and underscores the role of tools like Teams for collaboration. He attributes a professional c…
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Finding Your Own Way: Breaking Free from Societal Prescriptions
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In life, there are many paths that are pre-determined for us. We are born within certain communities and families, in certain parts of the world. This instills in us certain worldviews, quirks, and assumptions. It’s from this subconscious training on how the world works that we make all of life’s choices. From what we should […] This is a public ep…
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Anti Hustle AF: How To Allow Your Intellectual Property to Create Time Freedom in Your Business with LaChelle Barnett
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On this episode of Off The Charts Business, we dive into the importance of having a clear destination or vision before crafting an effective path to success. Our guest, LaChelle Barnett, shares insights on building a personal brand, prioritizing ideas and expertise, and the crucial role of accountability for multi-talented individuals. LaChelle emp…
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The Power of “Enough”: Cultivating Abundance in Both Money and Time
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When it comes to time and money, we all feel like there’s not enough. And in a sense, it’s true. It would be nice to have unlimited time and unlimited funds. But if you’re reading or listening to this, chances are that you have the ability to experience a new relationship with money and time. […] This is a public episode. If you would like to discu…
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How to Make Consistent Course Sales with Email with Tarzan Kay
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On this episode of Off The Charts Business, Nathalie Lussier and guest Tarzan Kay dive deep into the world of email marketing. They discuss how often to send emails, finding the right balance between nurturing and selling, and treating a small list as an opportunity for personalized marketing. Tarzan shares tips on email subject lines, […] This is …
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What’s a Good Way to Spend a Life? Plus Why I Moved to a Farm
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Do you ever stop to ask yourself if what you’re doing is worth doing? Not when you’re undertaking a chore like washing the dishes or taking out the recycling… But when you zoom out to look at your life? Much of what we spend our time doing is influenced by the culture around us. In […] This is a public episode. If you would like to discuss this wit…
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One Trick to Increase The Profitability of Your Membership Site with Matt Inglot
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On this episode of Off The Charts Business, we sit down with Matt Ingot, founder of Tilted Pixel, to discuss the ins and outs of building and scaling successful membership sites. From understanding your target audience by surveying them to using data to find solutions to recurring problems, Matt shares his analytical approach to membership […] This…
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Rewarding Failure & Why Women Don’t Brag
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Maybe this story sounds familiar if you’re a woman in tech, or anyone who doesn’t fit the traditional mold in any given field. In this episode, I share my experience with the “golden boys” I met at a party who were celebrating their software launch. I was initially swept up by the hype, only to […] This is a public episode. If you would like to dis…
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Stop Bottlenecking – How to Sustainably Scale with Breanne Dyck
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In this episode of the Off the Charts Business podcast, Natalie Lussier speaks with Breanne Dyck from the Visionary CEO Academy. They discuss the concept of scaling a business, including how bottlenecks can’t be entirely eliminated, only moved. The episode offers actionable ideas and real-world examples to help multi-passionate entrepreneurs design…
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Thinking of Getting Into SaaS? The Differences Between Coaching and SaaS Businesses
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Have you ever wanted to peek behind the curtain of a software as a service business? In this episode, I’m going to be taking you behind the scenes of our software company – AccessAlly. I’ll delve into how it’s different from running a coaching business or even an online course business and go over some […] This is a public episode. If you would lik…
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Create Time for Your Creativity with a Dual Career with Melissa Cassera
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In the book, big magic by Elizabeth Gilbert. She says that so many people murder their creativity by demanding that their art pay the bills. And this episode of the Off The Charts podcast, we’re going to be talking with Melissa Cassera, who has a dual career as a public relations business owner, as well […] This is a public episode. If you would li…
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15 Years of Evolution in the Digital Business Space
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In this episode, we’re going to be taking a closer look at the evolution of the digital space from around 2008 to 2023. Especially when it pertains to online business and online marketing. This episode was inspired by a question that Tanya Geisler, the extraordinary Impostor Complex slayer, asked me on LinkedIn. Not connected with […] This is a pub…
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How to Leverage Your Online Courses Into Steady $20K+ Months with Kim Garst
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In today’s episode, we’re joined by Kim Garst, marketing strategist, international best-selling author, and Forbes Top 10 Social Media Influencer, to learn: • How to warm up “cold traffic” so people want to buy from you even if they just “met” you • Why using social selling and live video sets you apart • […] This is a public episode. If you would …
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Making a Business Comeback with Nathalie Lussier
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The definition of making a comeback is a return to life or vitality. Or to regain a former favorable condition. I have to say many of us listening right now want to return to life or vitality, whether it’s from the last few years and the toll it has taken on all of us, whether […] This is a public episode. If you would like to discuss this with oth…
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The Idea Succession Dynamic™ and Closing Loops
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In this episode, I’m talking about why it’s so important to close loops in your business. I also talk about what that process might look like. Many of us are very creative, idea-focused entrepreneurs. We’re really great at creating amazing products, services, and tools. But sometimes, you just have to step back and take a […] This is a public episo…
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How to Generate and Capture The Best Ideas Every Day
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This episode is all about how to capture your best ideas for business… and I’m sharing with you my latest project that’s designed to help! It’s all founded on the belief that: Ideas are a natural resource. The more ideas you come up with and use, the more ideas you get. Of course this only […] This is a public episode. If you would like to discuss …
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When Is It Time To Let Go Of an Unprofitable Idea?
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In today’s episode, we’re talking about unprofitable ideas. Those tricky products, projects, or ideas that just don’t seem to be taking off like you expected or hoped. And more specifically, we’re addressing how to know when you should stick it out…and when it’s time to just let go and move on. In our society, we […] This is a public episode. If yo…
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Nicole Roberts Jones: The 17 Year, Overnight Success
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Our guest today is Nicole Roberts Jones, who shares her 17-year journey to becoming an overnight success. I really love Nicole’s story because it’s full of realism and practical considerations. Although she’d been an entrepreneur for 23 years, it took Nicole 17 of those years to actually start turning a profit. What finally changed? Nicole realized…
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How Client Avatars Can Sabotage Your Marketing
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Hey there, and welcome to today’s Off The Charts episode! We are diving into customer avatars and the reasons why they might actually sabotage your marketing, instead of helping you discover and meet up with your ideal clients. Our guest is Hillary Rubin, a wonderful entrepreneur who’s focused on helping other professionals really learn the […] Thi…
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One Simple Rule for Investing In Your Business To Financially Breathe Easier
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Today’s episode is a very fun and special one because it concerns cash flow and money in your business. And the great thing is that my guest today, Justin Krane, is actually a professional money strategist for business owners. In this episode, we hear some amazing insights from Justin about the type of things we […] This is a public episode. If you…
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Mindset Shifts To Land Bigger Clients With Melinda Chen
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This is a really fun Off the Charts podcast episode – because we get to hear from Melinda Chen, and it’s all about the mindset shifts needed to land bigger clients for your business. Melinda Chen has been in corporate sales for 15 years… but it wasn’t something that she was really good at, at […] This is a public episode. If you would like to discu…
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Chloë Thomas – eCommerce Tips To Reach Your Goals
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This episode is all about online retail and ecommerce tips to help you reach your goals. In the first half of the episode, I’m sharing a bit about how online retail is changing retail in person. I’m also sharing three ways that you can adapt: 1. If you have an online ecommerce store you have […] This is a public episode. If you would like to discus…
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Dana Malstaff – How Congruency Builds Your Business Movement
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In this episode, we talk about how balance and congruency can help build your business movement and make amazing things happen…all with the wisdom and experience of Dana Malstaff. Through the course of building a massively successful movement, Dana Malstaff came to terms with the fact that she couldn’t – and shouldn’t – try to […] This is a public …
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Growing a Million Dollar Business “On The Side” With Luisa Zhou
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Hey there, so glad you’re listening today! This episode with Luisa Zhou is all about focusing in and growing your business past that million dollar mark. It’s kind of a mini case study of “what to do right” for your business! Luisa Zhou is definitely a strong, multi-passionate woman. But even though she found herself […] This is a public episode. I…
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Nicole Walters – Livestreaming Your Way To Millions
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If you are excited about Periscope and livestreaming and all the different tools and platforms that are popping up, you will love what Nicole Walters has to share in this episode. The first thing Nicole shares is that she had to let go of her own "preconceived notions" about what her business was going to […] This is a public episode. If you would …
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Behind The Scenes – Publishing Regularly With a Content Calendar
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This is a really special episode because we’re going behind the scenes in my business to talk about publishing with a content calendar. I’m joined by Maria Myre, AmbitionAlly’s own technical writer & editor. Throughout this episode, the focus is on the importance of publishing regularly with a content calendar, but also how to streamline […] This i…
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Carrie Green – Behind the scenes of building a successful membership site with over 4000 members
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Carrie Green is an amazing entrepreneur…and someone I’m so proud to be able to talk to on this week’s Off the Charts episode. Today, we’re talking all about what it looks like to be behind the scenes of building a successful membership site with over 4,000 members. So tune in! Carrie Green, founder of the […] This is a public episode. If you would …
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5 Necessary Skills That Can Make Or Break Your Success
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Today, I wanted to talk about the 5 necessary business skills that I’ve discovered that can truly make or break your success as an entrepreneur. These hold true regardless of the type of business you own – whether you’re a freelancer, online business owner, or even have a physical business to tend to. Here’s a […] This is a public episode. If you w…
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