In this episode of Amplify, digital marketing and advertising in the Pharmaceutical Industry expert, Zoe Dunn talks about advertising in the healthcare industry. Zoe Dunn is the President and CEO of Hale Advisors, leader in Digital Governance for life sciences marketers, by helping pharma, biotech, and medical device brands get impactful digital pr…

On this episode of Amplify, Elin talks with Liz Reitman about messaging that matters! They discuss the support group that Liz co-founded, Other Parents Like Me (OPLM). OPLM is an online support group for parents of children suffering with mental illness or substance abuse. They also touch on topics of AI, the impact of video, and going viral on soc…

"In today's fast-paced and evolving creative marketing industry, there can be many creators, from influencers to Super Bowl creators, directors, you know, of all different levels, using a variety of approaches to produce content...And it's more important than ever for marketers to have a better understanding of this type of investment, the risks, t…

Nonprofits can struggle with finding and keeping donors. Listen as Jennifer Henderson talks about expanding the reach of nonprofits through marketing. In this episode of Amplify, we talk with Jennifer Henderson about amplifying the missions and stories of nonprofits. Jennifer is a Marketing Communications Specialist with more than twenty years of e…

In this episode of Amplify, we talk with Kerry Barrett about the steps you take before appearing on-screen. Learn how to get camera ready, physically and emotionally, from the best, Kerry. Kerry is a Producer, Reporter, Emmy Award-winning Anchor, and Founder of Kerry Barrett Consulting, where you can boost your business, brand, and expertise by bri…

In this episode of Amplify, Elin talks with Matt Clark, Assistant Dean for Advancement at Syracuse University of Information Studies. With over 30 years of experience, Matt’s higher education Advancement and External Affairs experience has been focused on program development and delivery, advocacy efforts among corporate, foundation and government …

In this episode of Amplify, Elin spoke with Dr. Chris Lee on how to build an authentic brand. In this hour conversation, they cover a range of topics including how to begin creating content, how to make it authentic to you, and how to utilize platforms to help your platform grow, Dr. Chris Lee is the founder and CEO of Elemental Shift. Elemental Sh…

On this episode of Amplify, Elin Barton talks with Rich Coyne, Associate Vice President for Institutional Advancement at SUNY Cortland about marketing strategies for charitable giving. Rich is an accomplished professional with extensive experience in higher education, and particularly overseeing fundraising initiatives. In this episode, Elin and Ri…

Video production is all about connections — connections with your audience through the video and connections between a business owner and a video company. In this episode of Amplify, host Elin Barton chats with Beth Menduni about the relational side of video. Beth Menduni is a born storyteller with a background in theatre, visual communications, an…

Sometimes you have to do something different to get noticed. What better way to stand out than with a video brochure? In this episode of Amplify, we sit down with Adam Hazelwood of Curveball Printed Media, who explains what a video brochure is and what type of message creates the biggest impact. Adam is the founder and VP of Sales at Curveball Prin…

On this episode of Amplify, Elin Barton talks with Deborah Shapiro, the Vice President of Growth for Black Angus Steakhouse and Principal Partner at S&S Insights. In this part, Elin and Deborah discuss a brand's personality. Deborah is an experienced Marketing, Merchandising and Operations Strategy executive with a focus on Brand Advertising, Produ…

Many people know they need video marketing but frequently don’t know where to start. They’re asking questions like “What platform should I be on?! How long should my video be?!” In this episode of Amplify, we talk with video marketing expert and founder of Oz Media Global, Ken Okazaki. Ken discusses, how to get people to stop scrolling past your vi…

On this episode of Amplify, we talked to Hennesys Disla who utilized Youtube to grow her business and connect with clients. Hennesys talks with us about how to use Youtube to amplify your brand and gain new opportunities. She covers topics such as growing her YouTube channel, testing out content, and interacting with her audience Hennesys is the CE…

On this episode of Amplify, Elin Barton talks with Imelda Alejandrino about embracing new technology. Imelda is the CEO of AP42. Imelda, a proven digital strategist and creative director with 25+ years of results-driven success. As the Chief Evangelist behind a top-performing digital team, Imelda combines creative quality, strategic focus, and tech…

On this episode of Amplify, Elin Barton talks with Macon Phillips, Founder at Starling Strategy. Macon oversaw online fundraising, organizing and communications for Barack Obama’s 2008 presidential campaign and founded the White House Office of Digital Strategy, transforming how the President could mobilize Americans. At the State Department, Macon…

In this episode of Amplify, Elin Barton chats with Emellie O'Brien. The film industry is not the most sustainability-focused. They recycle water bottles, but they don't recycle props & sets, don't use clean energy, etc. Emellie O'Brien is out to change that. Emellie O'Brien is the Founder/CEO of Earth Angel. She is a pioneer of the sustainable film…