))
Amplify Your Healthcare Marketing Plan with Zoe Dunn
Manage episode 397360207 series 3458387
Conteúdo fornecido por Elin Barton. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Elin Barton ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
In this episode of Amplify, digital marketing and advertising in the Pharmaceutical Industry expert, Zoe Dunn talks about advertising in the healthcare industry.
Zoe Dunn is the President and CEO of Hale Advisors, leader in Digital Governance for life sciences marketers, by helping pharma, biotech, and medical device brands get impactful digital promotions to market faster.
Amplify is produced for you by Riveo Creative. For more Amplify content, including the video versions of all our episodes, please visit amplifypodcast.media.
Capítulos
1. Amplify Your Healthcare Marketing Plan with Zoe Dunn (00:00:00)
2. Zoe's Background in digital marketing and healthcare (00:00:44)
3. Working in the healthcare industry (00:04:51)
4. Pharmaceutical Advertising (00:10:58)
5. Creating a Digital Marketing Strategy (00:14:42)
6. Using video in your campaign (00:18:12)
7. Trends in life sciences marketing (00:21:44)
8. Seeking outside expertise when developing a digital marketing strategy (00:25:36)
9. Why being a WBENC business matters (00:28:43)
16 episódios
Compartilhar
