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The Diary of a Sales Expert podcast is all about sales success and sales failures and the whole journey around sales and selling. In the podcast share stories, ideas, mistakes, and learnings to help ensure you can become better at selling. If you would like to find out more visit my website: https://jameswhite.business/
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Building a business around your personal branding is challenging for many reasons. Listen in as Bob Gentle speaks with expert Entrepreneurs, Consultants, Marketers and Creators from around the world to unpack their Personal Brand Businesses and discover what really makes them work. Leave the B.S. behind and discover the real stories of what success takes from the people making that happen every day. Guests aren't just great at what they do. They innovate traditional business models and find ...
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Closing Time is a weekly podcast with insider tips and insights for go-to-market leaders. In each episode, you’ll meet a luminary in the sales, marketing, or customer success field and get actionable tips and tactics to elevate your game. Each 15-minute episode will go deep on skills to close deals, see the latest on marketing tech, or check out trends to elevate the customer experience.
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Finance Client Acquisition - Simple Sales Systems for WOC Money Experts

Ro Shah | Sales Coach & Lead Generation Expert For WOC Finance Experts

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The Finance Client Acquisition Podcast helps women of color money coaches, bookkeepers, and accountants book out and hit 5-figure months, 6-figure months, and build 7-figure empires by mastering lead gen and sales calls to create repeatable (and simple) sales systems.I’m your host, Ro Shah. I was tired of seeing “finance bros” representing the financial industry with their outdated takes, and knew it needed to change. That’s why my mission is to show you simple strategies you can use as a WO ...
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Wendy Lloyd Curley is a dynamic person who is passionate about everything she does. With creative energy, an engaging presentation style, humour, business savvy, and authenticity, Wendy brings a wealth of experience and sensibility to her audience.
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In this episode of Diary of a Sales Expert, James White sits down with Alexander Seery, an entrepreneur who overcame a challenging start in life through a strong mindset and self-investment. Alexander shares his inspiring journey, how he turned adversity into success, with his ventures, from Property to Shifts to Success (which helps police officer…
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In this episode of The Personal Brand Business Show, I had a conversation with Laura Ora, a speaker and coach from Pennsylvania. Laura shares her journey of transitioning from a successful branding agency to pursuing full-time speaking and offers profound insights on personal growth, authenticity, and professional evolution. Laura's mission is to d…
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There’s nothing funny about sales…or is EVERYTHING funny about sales? That’s the question for this week’s Closing Time guest, Tom Boston. The daily trials and tribulations of the modern seller are happening in offices and homes across the world every day. As a former Brand Awareness leader for SalesLoft, Tom created a safe, fun place for salespeopl…
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In this episode, James talks about subject lines and e-mails that get results. This is something James works with on his own sales team and when you implement this the chance of success increases. The average response rate of e-mails is between 1% and 3% at best, which is why many companies have automated e-mails however they are often very poor. J…
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Overcoming the Fear of Feeling Like a Fraud in Business In part two of her vulnerability series, Roma, a sales and systems coach, opens up about her experience of feeling like a fraud and a copycat in her entrepreneurial journey. She shares her internal struggles with guilt and shame, stemming from using concepts learned from mentors and integratin…
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Simple copy wins now more than ever. That’s what data from Unbounce, the global leader in landing page creation and optimization software, showed in the newly released 2024 Conversion Benchmark Report. Analyzing proprietary Unbounce data from over 57 million conversions across multiple industries, the report found a 2x conversion rate with simple c…
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Giving Yourself Permission: The First Step to Success In this episode, Roma, a sales systems coach, emphasizes the importance of giving yourself permission to pursue your dreams, whether it's starting a business, making a big life change, or even something as simple as buying a T-shirt. Roma shares her journey of creating over half a million in sal…
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In this episode, James talks about obtaining your prospect's budget. This is a big problem in the sales process; qualifying leads is vital as soon as possible to save time. James starts by talking about budgets and how they work. However, this is vital for qualifying leads so James covers how best to find if their budget matches the service you off…
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Getting your startup from the minimum viable product (MVP) to unicorn status doesn’t happen by chance. In this episode of Closing Time, we meet Stijn Hendrikse, GTM sales coach and author of T2D3 - a handbook for early-stage SaaS leaders. T2D3 stands for tripling your annual revenue for two years in a row and then doubling it for three more years. …
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In this episode I'm chatting with Jenna VanLeeuwen about the often-overlooked aspects of financial strategy that can make or break your business. From balancing work you love with essential growth activities like sales and marketing to planning for future financial stability, this conversation is packed with practical advice and wisdom. 🔑 5 Keys th…
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In this episode, James discusses the importance of building a brand. With the rise of AI, James believes that brands are more important than ever. AI is, of course, the way the world is going, but that is why James believes building your own brand is so important. Humans prefer talking to humans. In addition, building a brand is about building trus…
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You’ve heard of the six go-to-market motions, but there's a new kid on the block...buyer-led growth. Meet Sean Piket, a fractional CRO and founder of RevXsell. Sean is passionate about buyer-first, customer-centric B2B selling, and he coined buyer-led growth to help sellers recognize the way today’s buyer wants to buy. This isn't a new motion but r…
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In the latest episode of The podcast, I sat down with Kris Ward to talk about how entrepreneurs approach their business time, team, and toolkit management. Kris shares some real belters on reducing work hours, improving productivity, and the vital role of Virtual Assistants (VAs) can play when you get it right. 🎙 Key Takeaways: - Team Building & Ef…
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Mastering Energy Management for Entrepreneurs In this episode, I discuss the concept of context switching for entrepreneurs who juggle multiple roles and responsibilities, such as a day job, side hustle, family obligations, and team management. I shift the focus from traditional time management to energy management, emphasizing how switching betwee…
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In this episode, James welcomes Felicity Jay to talk about our bodies and how we can get the most out of them. James himself feels this is vitally important in business. We drive our businesses and operating at our peak feeling great is vital to business success. If you would like to know more about James, and how he helps businesses with their sal…
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B2B sales has never been more of a challenge than it is today—buying committees are complex, sales cycles are long, and buyers are inherently risk-averse. When you’re focused on the big picture (closing deals and hitting quota), it’s easy to forget how your daily activities drive your success or hold you back. In this episode of Closing Time, Kevin…
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Today on The Personal Brand Business Show I'm speaking with Sean Osborne who shares his journey from homelessness to building a multimillion-dollar tech company by age 30. Sean broke down the importance of having a solid email list as an unshakeable business asset and we delved into mindset mastery, the impact of surrounding yourself with successfu…
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In this episode, James talks about sales challenges and gives some ideas on how you can think outside the box to overcome those challenges. Here are the main parts of the podcast but be sure to listen to get James’s insights. 1 – Self-review and Self Reflection 2 – Create some time to think away from distractions 3 – Brainstorm and write ideas down…
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Many businesses aspire to move upmarket to enterprise, but there’s a catch—long, sometimes painfully long, deal cycles and demanding customers can make it a challenging arena. If your small business deals aren’t fueling your growth, here’s a tip: don’t underestimate the mid-market advantage. Mid-market companies (typically with 50-250 employees) of…
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This week on the podcast I'm speaking with incredible productivity mentor, Louise Miller! We delved into the secrets behind maintaining sanity while launching multiple ventures, the critical importance of starting where you are, and the magic of focusing on the essentials. In this episode, Louise and I tackled various topics, from tackling the shin…
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In this episode, James is joined by fellow business coach and friend Robin Waite owner of Fearless Business. Robin teaches business owners how to price and package up their services to be profitable. Pricing and Packages complement sales. If you've enjoyed this podcast be sure to subscribe, and of course, give us a 5* review on your podcast platfor…
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You can’t argue with the data—today’s business leaders are on LinkedIn, networking and building relationships with sales reps like you. In this episode of Closing Time, we welcome Morgan Ingram, CEO of AMP, a B2B Influencer Marketing firm, to share his advice for using LinkedIn (& Sales Navigator) to increase win rates. He’ll provide tips on what t…
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Great franchises are some of the best thought out and process driven business on the plant and if we know anything about business success - it's largely down to having great systems and following them. This week on the Show I'm joined by one of the world experts on franchise success, Leslie Kuban. We talk about her work helping people make the tran…
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In this episode of "Diary of a Sales Expert," James White delves into the importance of accountability in sales. James shares his approach to keeping himself responsible and offers insights on why sales professionals should do the same. Are you curious to see if you need a sales plan? Visit www.ineedasalesplan.com for a free survey and discover how…
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It's a new month/quarter, and you are back to zero again. Staying motivated in any role is difficult, but it’s even more so in B2B sales. In this episode of Closing Time, we welcome Jordan Benjamin, host of the Peak Performance Selling podcast. Jordan shares tips for avoiding sales burnout, bringing his perspective as a salesperson, sales leader, m…
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I'm thrilled to bring you another episode of The Personal Brand Business Show! 🎉 This week, we're talking with Brian Herriot, a seasoned management consultant who helps corporate professionals plan their escape to financial freedom using the getaway car of independent consulting. 🎧 Episode Overview: In this episode, Brian dives into his journey fro…
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In this episode, James is joined by LinkedIn guru Louise Brogan. With a YouTube following of over 50,000, Louise shares her top tips for leveraging LinkedIn to boost your sales. Are you curious as to if you need a sales plan? Visit www.ineedasalesplan.com for a free survey and discover how James's sales plan course can help you. Don't forget to sub…
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In this video, we discuss the crucial hires needed to grow a business to six figures. Starting with the importance of hiring a mentor, they describe how a good mentor can guide business owners through the necessary steps for success. We emphasize hiring a lead generator next to constantly bring in new clients. And lastly, we further advise on the i…
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Free trials can be a double-edged sword in B2B sales. While they offer prospects a hands-on experience with your product, they can also lead to prolonged sales cycles and missed opportunities if not managed correctly. In this episode of Closing Time, Dave welcomes Salman Mohiuddin, a seasoned sales trainer and coach, to explore his framework for fr…
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Nobody like a showoff? ( Really? ) Personally I've always admired people who could authentically self advocate. It's something most people ( me ) struggle with. LinkedIn reflects the wider business community in as much as, despite appearances, it's a world of wall flowers. It's like those humiliating school discos where there are a few noisy confid…
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In this episode, James highlights the common mistakes he sees sales teams making in his role as a sales coach. Learn how to avoid these and boost your team's success. Key mistakes discussed include: Not sharing information about what is and isn't working. Fighting with internal departments instead of collaborating. Failing to make an effort to lear…
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It’s midway through 2024, and you’re a new sales leader…congratulations! Now you’ve got to get to work. The current and future state of the organization is on your mind. How can you make an impact right away, keep 2024 goals moving, and still begin to plan for 2025 quotas? In this episode, Dave welcomes Meg Peterson of On Deck Leadership Consulting…
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This week on *The Personal Brand Business Show* I sit down with Mark Panciera, the CEO of The Pacific Institute, for a deep dive into the power of mindset and performance. Mark shares his expertise on controlling and changing our thoughts, managing the "monkey mind," and addressing blind spots and limitations in both personal and professional life.…
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Sadia: Empowering Financial Journeys In this episode, we sit down with Sadia, a financial expert dedicated to helping individuals achieve their financial goals. Sadia shares her inspirational journey from studying economics and law to thriving in the world of investment management, and eventually becoming a mentor for those seeking financial indepe…
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Welcome to another episode of "Diary of a Sales Expert" with James White! In this episode, James delves into the pitfalls of letting data hinder your sales potential. Discover how to strike the perfect balance between data-driven insights and genuine salesmanship to achieve optimal results. James also takes a moment to introduce an exclusive course…
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To gate or not to gate? Or “Gate-gate.” Either way, this is a controversial topic in B2B marketing. In this episode of Closing Time, we welcome Anthony Kennada of AudiencePlus, an online content experience platform. Anthony walks us through the value of owned media and talks about how to determine what is ‘exclusive content’ and therefore worthy of…
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In our latest episode, we dive deep with Charles Alexander, a productivity powerhouse who helps business owners transform their work lives. From tackling the glorification of busyness to making the dream of a four-day workweek a reality, this conversation is packed with actionable insights! Here are three key takeaways you won't want to miss: Balan…
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In this episode, James welcomes Lindsey, a procurement specialist, to the podcast. With sales and procurement closely intertwined, James seizes the opportunity to delve into insightful discussions with Lindsey about their shared field. If you have enjoyed this podcast, be sure to subscribe for more weekly sales-related episodes. As you may have hea…
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Sales reps often get tangled in complex tactics, losing sight of the basics that truly matter. But in today's competitive market, what really stands out? Exceptional customer experience. In this engaging episode of Closing Time, Neil Rogers, a marketing expert, speaker, and author of "Bar Tips: Everything I Need to Know in Sales I Learned Behind th…
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Welcome to another episode of The Personal Brand Business Show! Today, Bob and Robbie Swale dive deep into the intricacies of building and growing a coaching business. Inspired by Jim Collins' concept of the virtuous cycle, Robbie introduces the Coaching Business Flywheel—a powerful framework designed to gain momentum and achieve sustainable growth…
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