Is your podcast built to generate leads for your service-based business? How's it going converting leads for your coaching services from your podcast? The More Profitable Podcast is hosted by Stacey Harris, a veteran podcaster and marketing strategist. Stacey and her team at Uncommonly More work with clients to build podcasts that convert. UM focuses on producing a podcast that helps you, as the host, build trust with your ideal clients. That trust allows you to guide them in identifying the ...
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How Aligning Your Podcast and Your Offer Create Clarity for You and Your Listener with Shannon Baker
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you’re using your podcast to grow your business, ideally, your podcast fits into your larger service offerings. But are you clear on how they come together? Client and longtime listener Shannon Baker recently worked with me in a Podcast Strategy Intensive to revamp her podcast. Then, she immediately put into action the plan we created together. In …
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Podcasts for Profit: How Nicole Otchy Uses Her Podcast as a Sales Asset
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Do I have a treat for you, I'm hanging out with the fabulous Nicole Otchy, who's sharing her experience shifting from personal stylist to becoming the go-to business consultant for personal stylists looking to up their business game. And guess what? She's even spilling the beans on her new podcast, The Six Figure Personal Stylist Podcast. We're get…
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My 3 Most Downloaded Episodes in 2024 (and Why They Worked)
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Business owners are always curious to know what other entrepreneurs have the most success with. From niches and marketing methods and platforms to actual products and services offered, they’ve always wanted information that’d help them get a leg up. For podcasters, that curiosity includes the kind of episode content that’s most popular with listene…
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Why Doubling Your Podcast Downloads Won’t Grow Your Business
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Got a sales problem you want to solve in the new year? Warning: doubling your podcast downloads isn’t the solution. When I sit down with podcasters to discuss their goals, they often cite something around getting more potential consumers to listen to their show. So many think that an increase in listeners equals an increase in sales and can fail to…
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How to Start Your Podcast with Minimal Tools and Maximum Impact
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Sometimes we overcomplicate things when it comes to podcasting. If you just want to get in and test it out or start slow, you don’t need fancy gear to get you going. I don’t often discuss anything related to launching podcasts, but I’m digging into it a bit today because the lack of knowledge or plethora of choices about which equipment to use can …
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The Beginner’s Guide to Dynamic Ads: Use Your Podcast to Sell Smarter
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You’ve been working hard building your podcast audience, and now it’s time to leverage that community—maybe you’ve got a new program, a live event, or even a book release in the works. Whatever exciting thing you’re launching, you want to make sure your listeners know about it. But here’s the thing: You don’t want to be constantly re-editing your e…
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Fix These 3 Podcast Mistakes to Build Credibility and Convert Clients
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Are you unknowingly sabotaging your podcast’s credibility? If your podcast is a key part of your business strategy—helping you generate leads and establish authority—these three common mistakes might be working against you. The good news? Fixing them doesn’t require any big investments or overhauls. In this episode of The More Profitable Podcast, w…
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What to Expect from a Podcast Strategy Intensive
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When I launched the Podcast Strategy Intensive, I honestly wasn’t sure if anyone would go for strategy without production support. Would it be valuable enough on its own? Turns out, it was a game changer. Over the past two years, I’ve seen how these Intensives transform podcasts into true business assets. But there was still something missing—a way…
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The Two Most Effective Ways to Generate Content Ideas
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Two years after it first aired, I’m bringing back one of my favorite episodes that shows how to keep content relevant and impactful long-term. Why? Because this episode has helped countless listeners unlock endless content ideas. It’s also a great example of how a well-built episode can keep working for you—without constantly reinventing the wheel.…
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Do You Really Need Video for Your Podcast to Succeed?
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You’re a new podcaster wanting to put yourself in the best position to succeed right away. Or you’re an established host who is looking to stay relevant or gain more success. And you’re seeing this phenomenon that has you asking yourself, “Should I be doing that?” That phenomenon is video. It feels like everything online these days has video attach…
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DIY vs. Pro: Making the Right Call on Podcast Production Support
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As a business owner, it can be difficult to know when to make a move. There’s always that question of timing. So when it comes to your podcast, how do you know it’s the right time to hire someone to produce it for you instead of continuing to do it all on your own? In this episode of The More Profitable Podcast, you’ll explore the dilemma of when t…
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3 Ways to Repurpose Your Old Content This Quarter
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Busy season will be here before you know it. Now that it’s the fourth quarter, you’re not going to have as much time to sit down and record new podcast content. You have to keep your show going and your business running, though. So how can you make sure your audience and future clients still have a reason to engage with you and your podcast over th…
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3 Ways to Improve Your Podcast’s Calls to Action for More Conversions
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You know that old saying, “Make money while you sleep”? With a well-structured podcast, you can start to do exactly that. Your podcast should work as an extension of your sales team, converting listeners into clients even when you’re not actively engaging. But are your podcast episodes—specifically the calls to action (CTAs)—actually driving listen…
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How Professional Podcast Producers Build a Successful Podcast Workflow
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In today's episode, we're diving deep into the world of podcast production and sharing a look inside our production process at Uncommonly More. These are the tools and processes we use to help our clients build a more profitable podcast. Managing a podcast can be a lot to handle, from the initial planning stages to the production process and finall…
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From Content Machine to Sales Asset: Turning Your Podcast Into a Conversion Tool
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Is your podcast just another item on your to-do list, or is it a powerful sales asset? If you're stuck creating content for content’s sake, you're missing out on the full potential of your podcast. Your show can’t just be about being seen. Instead, you need to see your podcast as an asset that educates listeners and moves them toward making a purch…
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3 Things to Consider If You’re Worried About “Giving Away Too Much”
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Do you fear that you’ve been giving away too much free content on your podcast, and it’s affecting your sales? This is one of the most common concerns when it comes to any type of content creation, and I’ve been there myself. So to shift your show into being a sales asset and not just a content machine, how should you approach what you share with p…
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How the Profitable Podcaster Mastermind Helps You Transform Your Show Into a Sales Machine
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As a business owner, your podcast shouldn’t just be a vehicle to get content out there. With the right approach, it can be an asset that better serves your goals and helps make your business profitable. That’s where something like the Profitable Podcaster Mastermind comes in. If you’ve listened to this show for a while, you’ve heard from a few mast…
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Podcast Housekeeping: How to Craft the Perfect Podcast Episode
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Up until now, this podcast housekeeping series has been very much about the listener. It’s been more about the people on the other end who you want to entice into your business. But what about the impact on how you feel about your podcast? That’s the focus for today’s show where we dive into the process for putting episodes together. In this episod…
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Podcast Housekeeping: How to Craft the Perfect Podcast Description and Cover Art
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When you open up Spotify or another preferred podcast app, what do you see? As a podcast host, you really want your show to stand out on these apps. But listeners have so many choices, even if they narrow things down with a search for a specific subject (unless it’s really, really niche). And the options can blend together. So how do you make sure …
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Podcast Housekeeping: How to Craft the Perfect Podcast Outro
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Your podcast outro is highly-valuable real estate. Anybody who lasts long enough to hear it is on your “best listener” and “most interested leads” list. Therefore, you want to make sure it’s good! Much of what you need for a great podcast intro also applies to your show’s outro. So in this next housekeeping episode of The More Profitable Podcast, y…
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Podcast Housekeeping: How to Craft the Perfect Podcast Intro
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New listeners to your podcast usually get their first impression from the intro. Is yours as effective as it can be? This is the first part of actually getting into the foundational pieces of your podcast in this housekeeping series. If you happen to be a new listener of The More Profitable Podcast looking to launch your show, this is a good episod…
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3 Steps to Improving Your Podcast: Gear, Process, and Production
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If you've been podcasting for more than an episode, you've likely thought, “How can I make this better?” We're all striving to make our shows more effective, impactful, and engaging. However, meaningful improvement often boils down to focusing on three key areas. Today, we're diving into these three crucial categories: gear, process, and production…
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Finding Ethical Podcast Growth Experts: Reality or Myth?
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For every poor-fit, under-researched pitch you have for podcast guests in your inbox, you likely also have one or two pitches from podcast growth experts promising thousands of downloads for just a few bucks. But is there an ethical version of this? Can someone genuinely help grow your podcast in a legit and ethical way? That’s the question we’re a…
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Stop Using Someone Else's Content Plan When Trying to Sell Your Services
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It’s time to build your own endless bucket of content ideas. Say goodbye to buying digital products or signing up for endless email lists for content inspiration, or worse scrolling TikTok hoping inspiration shows up on your FYP. Instead, dive into strategies that actually work. Learn to create meaningful content that drives your business forward b…
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Reality Check: There Isn't a Way to Make Sales Without Selling
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Like any of us, I see plenty of ads on social media, and lately, there’s been a troubling theme around ways you can make sales without selling. This is insanely dangerous, and not at all new. The reason I want us to discuss this is that the theme I’m seeing lately is how you can use your podcast (public or private) as away to make sales without sel…
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