Welcome to the Ten Golden Rules Internet Marketing for Law Firms Podcast. Join host Jay Berkowitz on an innovative journey through the world of digital marketing for the legal industry. With his expertise and passion, and world-class guests, Jay empowers legal professionals to thrive in the digital age. Explore topics like Search Engine Optimization, Google advertising, Artificial intelligence, intake strategies, content marketing, and social media strategies. Jay’s practical advice and indu ...
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EP108: GLM – The Great Legal Marketing Conference, Grassroots Marketing and Masterminds with Attorney Brian Glass
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Today we have a very special guest, attorney and entrepreneur Brian Glass—renowned personal injury attorney and co-founder of Great Legal Marketing. You may recognize the name, as I had the pleasure of hosting Ben Glass, Brian’s father and the other half of the dynamic team behind Great Legal Marketing, in our previous episode. Brian shares invalua…
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EP107: GLM – The Great Legal Marketing Conference, Masterminds and a new Book! Law Firm Growth Strategies with Ben Glass
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In this episode, I had the pleasure of sitting down with Ben Glass, a seasoned lawyer, legal marketing expert, and founder of Great Legal Marketing. Ben shared his incredible journey from law school to building a highly successful law firm, and he offered some invaluable insights into time management and business growth for entrepreneurs, especiall…
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EP106: Superior Ai for Law Firms – meet Supio.com’s Edward Kirk, Plus Breaking News about their Series A Funding Round
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I'm thrilled to be joined by Edward Kirk, a former litigator from London who's now leading the charge in legal technology as the head of partnerships at Supio, an Ai-powered software startup. Edward shares his fascinating journey from his legal career in London to launching Supio, a platform that streamlines case management, reduces time on desk, a…
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EP105: Attorney Justin Lovely – Leveraging Ai for Legal Marketing and Operations – Recorded at The TGR Live! Growth Strategies for Law Firms Event
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Bringing you another amazing recording from TGR Live! Our Growth Strategies for Law Firms event, which we hold annually in beautiful Boca Raton, Florida. Everyone absolutely loved this presentation from Justin Lovely, the Ai Lawyer. The transformative impact of artificial intelligence on the legal industry. Justin dives deep into Ai's practical app…
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EP104: Law Firm Culture and Performance Guru Bill Biggs – Recorded at The TGR Live! Growth Strategies for Law Firms Event
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Today I’m excited to bring you something truly special. This episode features a recording from TGR Live! Our Growth Strategies for Law Firms conference, which we hold annually in beautiful Boca Raton, Florida. In this session, we have Bill Biggs, one of the most recognized experts in law firm management and culture. Bill has over 25 years of experi…
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EP103: Insider Tips for Successful Outsourcing & Nearshoring for Legal Practices with Jason Melton, Zuly Murphy, and Emily LaRusch
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Today I share the audio recording from our recent webinar on the growing trend of nearshoring and outsourcing for law firms, focusing on the benefits and practical implementation. I'm joined by an awesome panel of experts who share their insider tips and valuable insights. We explain the difference between Outsourcing, Offshoring and Nearshoring. J…
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EP102: The Human Side of Law: Enhancing Culture and Well-being with Jeff Nischwitz
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Today, I had an enlightening conversation with Jeff Nischwitz, a former lawyer turned coach and consultant who specializes in helping law firms and professional services businesses enhance their culture, leadership, and business development strategies. We delved into the dangers of defining one's identity solely by their profession, especially in t…
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EP101: Strategies for Lawyer Rainmaking and Business Development with The Lawyer’s Coach, Phyllis Sisenwine
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In today's episode, I speak with Phyllis Sisenwine, a Master Certified Coach specializing in coaching for attorneys. Phyllis shares insights on enhancing productivity through time blocking, the power of accountability, and maintaining focus amidst mental clutter. We discuss her recommended reads, including "How to Become a Rainmaker" and "The Power…
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EP100: The 6 Parts of Google to Rank Your Law Firm
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In this special 100th episode I share our recent webinar, How to Rank Your Law Firm in All 6 Parts of Google - diving into the leading strategies for law firms to gain Google rankings. From the new Google Ai search results and getting in the Top 3 for Google Screened - Local Service Ads (LSAs) to the power of free ranking in Google Maps and SEO, we…
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EP099: Benefits of Buying Your Office Real Estate with Expert Paul Neal
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Today I'm joined by Paul Neal, a seasoned entrepreneur with deep expertise in real estate investing for your firm. We'll explore the shifting trends in office spaces and work habits, emphasizing the need for a local presence and flexible work spaces. We'll discuss the benefits of investing in real estate, including wealth accumulation, control over…
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EP098: Dr. Jean The Results Queen – Law Firm Management Strategies with Dr. Jean Oursler
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This week, I had the pleasure of interviewing Dr. Jean The Results Queen, Dr. Jean Oursler, founder of Caveman Brain. With over 24 years of experience in operations, sales, marketing, and finance, Dr. Oursler brings a wealth of knowledge to our discussion about coaching law firms. Dr. Oursler is also an EOS (Entrepreneurial Operating System) Implem…
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EP097: The Law Firm Rainmaker Playbook – With Ken Hardison, Steve Nudelberg and Alan Margulius
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Today, we're diving into one of our most popular webinars The Law Firm Rainmaker Playbook with guests Ken Hardison, Steve Nudelberg, and Alan Margulius. We'll explore key strategies to build your own book of business and boost your firm's business development, including building your personal brand, creating a personal referral network, hosting cli…
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EP096: Boston Attorney Chris Earley’s Tips for Authentic Social Media, Community Engagement and Effective Marketing
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Whether you’re a law student, a seasoned professional, or someone who does the digital marketing for your firm, this episode is packed with valuable insights and actionable advice. Today I welcome our special guest, Chris Earley, a seasoned personal injury attorney from Boston. We discuss the importance of family and community in law firms and shar…
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EP095: Charley Mann’s $500K Referral Playbook – Transforming Your Law Practice Through Partnerships
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Join us as I sit down with Charley Mann the mastermind behind $500K Referral Playbook - Transforming Your Law Practice Through Partnerships to uncover the secrets behind building a thriving referral network for law firms. Charley shares his three-pronged referral playbook, emphasizing the power of networking through regular meetups, monthly mailers…
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EP094: From UN Refugee Camps to Law Firms: Vanessa Shaw’s Unique Empowerment for Women in The Legal Profession
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Today, I’m thrilled to have Vanessa Shaw from Business Growth Academy on the show. Vanessa brings a wealth of experience, including a 21-year career with the United Nations and a shift into life coaching and business development. In this episode, Vanessa and I dive deep into the art of targeting "champagne clients" for higher-quality engagements an…
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EP093: Building a Sellable Law Firm: Brooke Lively – Author of “Exit on Top”
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Today guest Brooke Lively and I were able to have a live interview at the PILMMA conference in New Orleans. Brooke is the author of the book "Exit on Top," and she shares valuable insights on preparing law firms for sale or successful exit strategies. Brooke, a fractional CFO and EOS implementer, highlights the importance of building a law firm tha…
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EP092: Top 10 Hottest Technology Tips for Attorneys
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In today's episode, we are sharing the audio recon from our most popular webinar The Top 10 Hottest Technology Tips for Attorneys which has been viewed over 80,000 times on YouTube! Host, Jay Berkowitz delves into the transformative power of artificial intelligence (Ai) in digital marketing and the legal field. Exploring the rapid rise of ChatGPT a…
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EP091: Host Jay Berkowitz Interviewed by Legal Intake Guru Chris Mullins: Health, Wellness, and Marketing Insights
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Today, we have a special treat as Chris Mullins takes the helm to interview host Jay Berkowitz. In this episode, Jay will share insights from his decades of experience, including details from his classic book, "The Ten Golden Rules of Online Marketing ." The discussion also ventures into the critical area of mental health and wellness, especially p…
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EP090: OTT + Streaming TV Ads for Law Firms – Learn About This New Media with David Klein of ConsulTV
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Host Jay Berkowitz welcomes OTT and digital TV expert David Klein. David and Jay discuss what OTT and digital streaming ads are, what are the opportunities and best case studies. What are the opportunities for firms shifting budget from traditional TV to “OTT” and digital streaming. What are the most effective marketing strategies, and the success …
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EP089: Revolutionizing Medical Record Access with George Bessenyei, Founder of YoCierge
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On today’s episode host Jay Berkowitz has lined up an intriguing conversation with George Bessenyei, founder and CEO of YoCierge, a trailblazing company in the medical record retrieval industry. Specializing in serving law firms, George brings a wealth of knowledge from his experiences in building significant connections with hospitals and health s…
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EP088: The Virtual Law Firm Resource – Meet Emily LaRusch Founder of Back Office Betties
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In today's exciting episode, host Jay Berkowitz is joined by special guest Emily LaRusch, the entrepreneurial force behind Back Office Betties, where innovative administrative solutions meet law firm success. Get ready to learn how defining roles, fostering a strong culture, and utilizing tools like EOS can revolutionize how a law firm operates. Em…
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EP087: The Power of Law Firm Masterminds Part 2 with Ken Hardison, Craig Goldenfarb and Adam Rossen
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Welcome back to the continuation of our webinar discussion with our panel of astute guests: Adam Rossen, Craig Goldenfarb, and Ken Hardison, with your host Jay Berkowitz. In part 2 Adam Rossen shares a candid look back at his journey from a partnership stagnated by the absence of strategic marketing to a thriving business bolstered by engaging with…
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EP086: The Power of Law Firm Masterminds with Ken Hardison, Craig Goldenfarb and Adam Rossen
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We’re delving into the value of masterminds with 3 leading experts PILMMA’s Ken Hardison, Craig Goldenfarb and Adam Rossen, with your host Jay Berkowitz. This podcast shares the audio recording from our live streaming webinar, we have a 2-part episode the next 2 weeks with all stars from the legal mastermind community. Craig Goldenfarb shares his j…
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EP085: Jennifer Gillman – Mastery of Law Recruitment and The Art of Rainmaking
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Welcoming the incredible Jennifer Gillman. Jennifer is an attorney who is finding a great fit for partners of firms looking to relocate. She is also a master relationship builder, networker and rainmaker - and she shares her top strategies! We unpacked the secrets to successful network building and explored how Jennifer started her recruiting firm …
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EP084: Intaker’s Joe Ruotolo BREAKING NEWS! New AI chat for Google Screened
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Bringing you into the high-tech world of legal marketing with your host, Jay Berkowitz and our esteemed guest, Joe Ruotolo from Intaker. We're zeroing in on how cutting-edge chatbot technology is revolutionizing client intake for law firms and why adapting to AI is no longer optional but essential for staying competitive. Now, let's jump into the w…
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EP083: From the Vault – Gary Vaynerchuk and Linkin Park’s Mike Shinoda
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This is a classic podcast from the Ten Golden Rules Vault. On deck, we have the eloquent Gary Vaynerchuk. Meet the world-famous internet marketing guru when he still worked in his father’s wine store. Then, we're turning up the volume with Mike Shinoda of Linkin Park, this is a real rock star (not the cliche kind of rockstar) and he had a sense of …
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EP082: From Attorney to Quality Legal Leads + 30 years in between – Meet Kevin Chern!
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We just wrapped up an incredible session with Kevin Chern, recovering attorney, the mastermind behind turning law firms into high-volume powerhouses. Kevin shared his journey from crafting a national virtual law firm to advising businesses on smart growth without compromising life goals. He emphasized the significance of non-branded third-party lea…
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EP081: Crack the Code: The Secrets for Top 3 Google Screened LSA (Local Service Ads)
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48:24
Today, we Crack the Code - the secret code for ranking in the Top 3 of Google Screened Local Service Ads (LSAs). We'll reveal strategies used to generate cases for successful firms like Scott Leaser and Steven Goldstein and we’ll share the 6 key factors that will influence your rankings. Also, you’ll learn about new speakers added for our upcoming …
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EP080: Hockey Stick Growth Curve! Meet Attorney Darron Stewart and Director of Marketing Kevin Moran & Learn How They Achieved a 237% Increase in Leads and Cases
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1:17:19
Welcome Darron Stewart and Kevin Moran of Stewart and Stewart as they unpacked some serious strategies behind digital marketing and law firm growth. Listen as Jay and his guests delve into how they have spiked growth through innovative marketing, maintaining a leading intake department, and seizing the power of reviews and video content. Also shari…
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EP079: Law Firm Growth: Blending Technology and Human Behavior with Kerri Coby White
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39:40
In this week’s episode, Jay Berkowitz and Kerri Coby White, Author of The Law Firm Growth Machine, discuss law firm growth strategies and some of the top challenges and solutions for Law Firms today. They cover the importance of learning from other industries, legal marketing strategies, and how to take advantage of Google’s products - Google Maps,…
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EP078: EOS for Law Firms – The Entrepreneurial Operating System with experts Mike Morse, Gerardo Escalona, and Tyler Smith
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1:16:50
We’re seeing more and more of the most successful firms in the world implementing the Entrepreneurial Operating System (EOS). EOS provides a complete set of simple concepts and practical tools that include a trifecta of VISION, TRACTION®, and LEADERSHIP strategies. This episode covers it all! Join your host, Jay Berkowitz, as he talks with $200 Mil…
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EP077: Riches in the Niches: How Dave Thomas Builds Law Tigers’ Business in the Motorcycle Accident Niche – Live from NTL
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This episode is all about marketing and how your law firm can benefit from a killer strategy! Join your host, Jay Berkowitz, as he interviews Law Tigers Senior Vice President of Growth & Business Development, Dave Thomas, live from the 2024 National Trial Lawyers Summit. Tune in to learn how Dave helped Law Tigers’ business excel by niching down, t…
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EP076: TikTok Sensation – Attorney Kevin Kennedy – Live from The National Trial Lawyers Summit – NTL Miami
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Today’s episode is one for the record books! The famous Tennessee Attorney and TikTok personality, Kevin C. Kennedy, joins Jay Berkowitz, podcast host and founder of Ten Golden Rules, live from the 2024 National Trial Lawyers Summit in Miami, Florida. Kevin has countless stories and lessons for you in this episode, and he shares the secrets to his …
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EP075: Utilizing Case Management Software to Triple Your Revenue with Lead Docket’s Joshua Hostilo
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Join your host Jay Berkowitz as he sits down with Josh Hostilo, Product Owner for Lead Docket at Filevine, to discuss the benefits of utilizing a case management system at your law firm. Tune in as Josh uncovers Lead Docket’s riveting technology and the importance of tracking metrics. Plus, he shares exactly how he tripled a law firm’s revenue and …
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EP074: Triple Your Success by Getting Your Law Firm Marketing Right: A Webinar Recap
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In this week’s episode, Jay Berkowitz and Ike Nwachukwu recap our recent webinar, discussing all the key information on how to triple your success by getting your law firm marketing right! They’ll cover all things marketing, including how to optimize your Google Business Profile to maximize performance, and land in the top 3. Plus, Jay shares the S…
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EP073: Jon Cumberworth – Client Chat Live Founder & Acting Executives Law Firm Coach
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In this episode, Jay Berkowitz interviews the Founder and CEO of Acting Executives, and co-founder of Client Chat Live, Jon Cumberworth. Jon shares his background in the legal space and his experience working with over 650 law firms throughout the U.S. and Canada. He also discusses his transition to working with Acting Executives and his current ro…
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EP072: Finding the Joy in Law Firm Finance with CFO Leah Miller
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Get ahead of your Law Firm Finances!! In this episode, host Jay Berkowitz is joined by financial expert Leah Miller, Founder of LNM Financial Services, to discuss the importance of managing your law firm's finances through successful best practices. Uncover the most common financial mistakes you can make at your law firm, the top 3 core principles …
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EP071: The Entrepreneurial Attorney Jason Melton – Founder of Regents Remote and Whittle & Melton
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37:23
In this episode, Jason Melton, a Florida-based personal injury lawyer and Founder of legal outsource company Regents Remote shares insights from his challenging legal career. He discusses the power of mastermind problem-solving and offers strategies for legal and entrepreneurial success in a conversation with host, Jay Berkowitz. Whether you’re nav…
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EP070: Legal Tech & Case Management Expert Patrice Gimenez
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This episode is PACKED with everything you need to know to get your law firm's tech on the cutting-edge. Join one of the world's leading law firm technology and case management software experts, Patrice Gimenez in this fun, lively conversation with our host Jay Berkowitz. Dive deep into the best tools for case management, the best strategies for la…
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EP069: Build Your 2024 Business and Marketing Plan for Law Firms
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32:46
In this episode, Ten Golden Rules Founder, Jay Berkowitz, is joined by team members Alyssa and Ike to discuss how to build your 2024 business and marketing plan for Law Firms. Get a head start on a successful 2024, including how to set S.M.A.R.T. business goals, how to develop strategies to implement your plan, the importance of conversion tracking…
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EP068: Empowering Female Attorneys: Strategies for Building Your Ideal Law Firm and Preventing Burnout with Daya Naef
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In this episode, host Jay Berkowitz chats with Daya Naef, who specializes in coaching law firms after 16 years of practicing in construction law and litigation. Naef brings a wealth of knowledge and real-world experience as a former attorney, sharing insight on how to build your ideal practice and book of business while preventing burnout. They dis…
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EP067: Law Firm Security and How to Prevent Ransomware Attacks with IT Expert Michael Coopersmith
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This podcast episode features a discussion between Jay Berkowitz and guest, Michael Coopersmith from Integrated Technology Systems, about Law Firm technology best practices and cybersecurity. Michael, an IT veteran in the legal sector, shares his experience and how it has evolved from simply keeping technologies running to securing them from ransom…
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EP066: The $500,000 Referral Roadmap with Charley Mann
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In this episode, host Jay Berkowitz sits down with Law Firm Alchemy Founder, Charley Mann, to discuss a half-million-dollar referral roadmap for core-values-driven law firm owners. Tune in to discover the the most clever referral building concepts, how to expand your network and build referral partnerships, and a guide to mastering your email and p…
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EP065: Mastering Law Firm Goal Setting and Business Planning with Elevate Business Coach, Dominic Grew
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Does your law firm have clear, defined goals for the next year and the next quarter? In this episode, host Jay Berkowitz sits down with the mastermind behind Elevate Business Coaching, Dominic Grew. Nominated as a top-five finalist in the Massachusetts Lawyers Weekly rankings in the Business Development Coach category, Dominic shares valuable strat…
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EP064: Law Firm Leadership & Culture with Bills Biggs
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“Love your team, love your people, and demand high performance,” a motto that leadership expert, Bill Biggs, stands by. In this episode, join host Jay Berkowitz for an action-packed conversation with special guest, Bill Biggs, as they discuss strategies for increasing case value through organizational design. Uncover the secret formula to assemblin…
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EP063: Artificial Intelligence with Dr. Cain Elliott, Filevine’s Ai Futurist
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Have you noticed the increasing buzz for artificial intelligence (Ai)? In this episode, join host Jay Berkowitz in a fascinating conversation with Filevine’s head legal futurist, Dr. Cain Elliot. Discover the incredible Ai tools that can supercharge personal productivity, and gain valuable insights into the innovative law firm productivity products…
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EP062: Tech Talk for Lawyers: Innovation, Insights, and Implementation
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1:14:48
Join your host Jay Berkowitz and a panel of legal technology experts, including Patrice Gimenez, CRM and case management expert, Eric Baum, founder of Parrot, a company that uses Artificial Intelligence for court reporting and other legal tasks, Amir Sachs, a cyber security expert who protects websites from hackers, Ken Causey, with Longest Tail Ai…
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EP061: Intake for Law Firms: Selling to Suits, Khakis or Denims with Adam Boyd
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47:47
Special guest Adam Boyd joins our host Jay Berkowitz. Get ready to dive into an insightful discussion about the intake process in a law firm. How to “win more clients… to bring in more cash… to grow their firm… to build a business…to stop being the product.”. Timestamps: 2:17 Increased customer acquisition, successful system; company sold. 3:21 Und…
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EP060: Help! I’ve Fallen and I Can’t Get Back Up…in the Top 3 of Google Screened
29:38
29:38
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Your hosts Jay Berkowitz, Alyssa Myles, and Ike Nwachukwu discuss the secret algorithm to getting in the Top 3 of Google Screened - Local Service Ads (LSAs). Discover what you really need to do to get into the Top 3, what do if you’ve fallen out of the Top 3, the required cadence for Google reviews, and the best bidding strategies for maximum resul…
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EP059: Conversion Immersion with Chris Mullins Author of Law Firm Conversions: Great Marketing Is Not Enough When Your Prospects Don't Convert!
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1:22:10
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Join our host Jay Berkowitz as he sits down with intake conversion expert Chris Mullins and discover the world’s best strategies to optimize your law firm’s intake and conversion techniques. Get ready to take notes (and share with your intake team) as you get tips to improve your legal sales techniques, to employ the use of empathy, and call-answer…
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