EP076: TikTok Sensation – Attorney Kevin Kennedy – Live from The National Trial Lawyers Summit – NTL Miami

Ten Golden Rules Internet Marketing for Law Firms Podcast

Today’s episode is one for the record books! The famous Tennessee Attorney and TikTok personality, Kevin C. Kennedy, joins Jay Berkowitz, podcast host and founder of Ten Golden Rules, live from the 2024 National Trial Lawyers Summit in Miami, Florida. Kevin has countless stories and lessons for you in this episode, and he shares the secrets to his multi-million viewer breakout TikTok popularity. Discover Kevin’s winning strategies to market your law firm on social media, how to build personal branding for your law firm, and his philosophy on success in the legal industry with an emphasis on community and the importance of outworking and outtalking your competitors. Tune in now!

Timestamps:

• 00:00 - Introduction to Ten Golden Rules podcast
• 00:26 - Introduction to Kevin Kennedy, attorney and TV personality
• 00:41 - The National Trial Lawyers Summit and winning a Golden Gavel Award
• 01:34 - Ten Golden Rules sponsors the Golden Gavel Awards
• 01:57 - The Kennedy Law Firm internship program - established 1992
• 04:11 - Learning social media from interns: bringing in fresh ideas
• 05:23 - 10 years of Ask The Attorney
• 07:40 - Blowing up on TikTok: keys to success and appealing to your audience – the next generation
• 10:25 - Winning Clarksville’s 7th annual Dancing with the Stars All-Star Reunion
• 12:20 - Using TikTok earnings to give back to the community
• 13:30 - Building Tennessee’s largest private courtroom - 2050 Fort Campbell Boulevard: providing mock trials to students
• 15:10 - Legal strategies and persuasion techniques
• 18:03 - Kevin’s advice to young lawyers
• 19:51 - Kevin Kennedy versus Elvis Presley: Branding with glitter
• 24:02 - Kevin’s favorite networking apps: Facebook and TikTok
• 24:39 - Book recommendations: Kevin Kennedy Books: How to Make Money in the Tennessee Walking Horse Business
• 25:56 - Show Recommendations: 10 years of the Treva and Kevin Show and the National Trial Lawyers Summit
• 27:21 - Find Kevin at The Kennedy Law Firm on TikTok!

Mentioned Resources:

• Connect with Kevin on LinkedIn
• Follow Kevin on TikTok
• Subscribe to Ten Golden Rules on YouTube
• Check out our webinars on TenGoldenRules.com
• Connect with Ten Golden Rules on LinkedIn
• Follow Ten Golden Rules on Facebook
• Connect with Jay Berkowitz on LinkedIn

About Kevin Kennedy:

Kevin is a Personal Injury, Criminal, and Divorce attorney in Clarksville, Tennessee and TV personality starring in Ask the Attorney for 18 years, and The Teva & Kevin Show for 10. He teaches lessons to business professionals, bankers, professors and the like at Sunday School, where he encourages connection and community. After building the largest private courtroom in the state of Tennessee, Kevin has hosted 26,000 students for mock trials, giving them the opportunity to participate and get a taste for what it’s like to be in trial. Kevin shares legal advice on TikTok, where he has over 1 million followers!

About Jay Berkowitz:

Jay Berkowitz is a digital marketing strategist with decades of experience in the industry. As the CEO of Ten Golden Rules, he has helped countless law firms and businesses harness the power of the internet to achieve remarkable growth and visibility. Jay is also a renowned keynote speaker and author, sharing his expertise at various industry events and in publications worldwide.

About the Ten Golden Rules Internet Marketing for Law Firms Podcast

Join host Jay Berkowitz on an innovative journey through the world of digital marketing for the legal industry. With his expertise and passion, and world-class guests, Jay empowers legal professionals to thrive in the digital age. Explore topics like Search Engine Optimization, Google advertising, Artificial intelligence, intake strategies, content marketing, and other law firm growth strategies. Jay’s practical advice and industry expertise equip legal professionals to navigate the online world. This podcast is your invaluable resource for unlocking your law firm’s full potential. Get ready for an extraordinary adventure with Jay Berkowitz as your guide in the ever-changing realm of internet marketing for law firms. Your success story begins here!

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