Artwork

Conteúdo fornecido por 1% Better Podcast. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por 1% Better Podcast ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
Player FM - Aplicativo de podcast
Fique off-line com o app Player FM !

Athletes vs Influencers

1:22:16
 
Compartilhar
 

Manage episode 461594506 series 3556407
Conteúdo fornecido por 1% Better Podcast. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por 1% Better Podcast ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.

Allison Lynch is a marketing and communications executive with 12 years of experience. This has included roles as Sr. Marketing Manager, US & Global Running and Coros and Senior marketing manager, running & women’s performance at Whoop.

She joins us to discuss athletes vs influencers following a piece she wrote recently.

(00:00) Introduction

(03:03) David’s Training

(06:00) Xylon’s Documentary Work

(11:52) Interview Starts

(13:10) How did Allison get into Marketing?

(14:27) How did Allison End up Joining Whoop?

(18:14) How did Allison Start Working with Coros?

(20:58) What was Whoop’s Initial Strategy?

(26:07) How do Brands Think About Elite Athletes vs Influencers?

(29:23) What is the Strategy Allison Used with Elite Athletes to Create Campaigns?

(33:08) What are the Ethics of Influencers?

(37:28) Why Do People Relate to Infleuncers?

(42:00) What Are Elites vs Influencers Earning

(43:20) What Do Companies Value from Elite Athletes?

(46:16) What Would a Company Expect in Return from an Influencer?

(50:33) Are We Seeing A Reduction in Influencer Marketing?

(54:25) Where is Sports Marketing Heading?

(63:22) Solving Elite Running’s Marketing Problem

(69:35) Advice for Athletes Working with Brands

(78:20) Outro and Review

Thanks to Precision Fuel and Hydration for their sponsorship, use the link below to get 15% off your first order and support the podcast:

https://visit.pfandh.com/theonepercentbetterpodcast

If you’re unsure how which products to use or how to plan your race nutrition check out Precision’s Fuel & Hydration Planner (if you follow this you will have your discount applied automatically on your first order too):

https://visit.pfandh.com/onepercentfuelplanner

Links to Allison:

Instagram: @allimary_

Website: https://www.allisonmary.com/

Article on Athletes vs Influencers

https://amatterofbrand.substack.com/p/influencers-vs-athletes-the-bubble

Submit topics, feedback or questions to us on Instagram via DM or to the email address: podcast.1percentbetter@gmail.com

Follow us on Instagram:

https://www.instagram.com/onepercentbetterpod?igsh=MW1tcGM4MHQ4bm5oaw==

Follow us on X:

@PodOnepercent

Join the Strava Group:

https://www.strava.com/clubs/onepercentbetterpod

Royalty Free Music from Tunetank.com Track: Trendy Style by PillowVibes https://tunetank.com/track/1027-trendy-style/

  continue reading

54 episódios

Artwork
iconCompartilhar
 
Manage episode 461594506 series 3556407
Conteúdo fornecido por 1% Better Podcast. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por 1% Better Podcast ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.

Allison Lynch is a marketing and communications executive with 12 years of experience. This has included roles as Sr. Marketing Manager, US & Global Running and Coros and Senior marketing manager, running & women’s performance at Whoop.

She joins us to discuss athletes vs influencers following a piece she wrote recently.

(00:00) Introduction

(03:03) David’s Training

(06:00) Xylon’s Documentary Work

(11:52) Interview Starts

(13:10) How did Allison get into Marketing?

(14:27) How did Allison End up Joining Whoop?

(18:14) How did Allison Start Working with Coros?

(20:58) What was Whoop’s Initial Strategy?

(26:07) How do Brands Think About Elite Athletes vs Influencers?

(29:23) What is the Strategy Allison Used with Elite Athletes to Create Campaigns?

(33:08) What are the Ethics of Influencers?

(37:28) Why Do People Relate to Infleuncers?

(42:00) What Are Elites vs Influencers Earning

(43:20) What Do Companies Value from Elite Athletes?

(46:16) What Would a Company Expect in Return from an Influencer?

(50:33) Are We Seeing A Reduction in Influencer Marketing?

(54:25) Where is Sports Marketing Heading?

(63:22) Solving Elite Running’s Marketing Problem

(69:35) Advice for Athletes Working with Brands

(78:20) Outro and Review

Thanks to Precision Fuel and Hydration for their sponsorship, use the link below to get 15% off your first order and support the podcast:

https://visit.pfandh.com/theonepercentbetterpodcast

If you’re unsure how which products to use or how to plan your race nutrition check out Precision’s Fuel & Hydration Planner (if you follow this you will have your discount applied automatically on your first order too):

https://visit.pfandh.com/onepercentfuelplanner

Links to Allison:

Instagram: @allimary_

Website: https://www.allisonmary.com/

Article on Athletes vs Influencers

https://amatterofbrand.substack.com/p/influencers-vs-athletes-the-bubble

Submit topics, feedback or questions to us on Instagram via DM or to the email address: podcast.1percentbetter@gmail.com

Follow us on Instagram:

https://www.instagram.com/onepercentbetterpod?igsh=MW1tcGM4MHQ4bm5oaw==

Follow us on X:

@PodOnepercent

Join the Strava Group:

https://www.strava.com/clubs/onepercentbetterpod

Royalty Free Music from Tunetank.com Track: Trendy Style by PillowVibes https://tunetank.com/track/1027-trendy-style/

  continue reading

54 episódios

Wszystkie odcinki

×
 
Loading …

Bem vindo ao Player FM!

O Player FM procura na web por podcasts de alta qualidade para você curtir agora mesmo. É o melhor app de podcast e funciona no Android, iPhone e web. Inscreva-se para sincronizar as assinaturas entre os dispositivos.

 

Guia rápido de referências

Ouça este programa enquanto explora
Reproduzir