Per Ohstrom - What makes us different makes us better

10 Lessons Learned

Join us as we delve into an enriching conversation hosted by Siebe Van Der Zee with global marketing expert Per Ohstrom, as he shares his top 10 life lessons. Per shares his '10 lessons in life and career' which include philosophical insights, experience in management, the importance of diversity, the value of using technology smartly, importance of occasional silence, the benefits of taking up responsibility in public roles, and more. Listen to gain remarkable insight into the invaluable lessons learned by this successful Fractional Chief Marketing Officer.

About Per Ohstrom

Per Ohstrom is a Marketing and Strategy Consultant with Chief Outsiders, working with small and mid-market private companies. After undergrad studies in Sweden and a career in the Army reserve, he came to the US for MBA studies.

Per is an experienced marketing leader and corporate executive working with private and Private Equity-owned industrial and B2B service companies. As a fractional CMO he builds and executes strategies for profitable growth.

Get his free eBook "Selecting a Strategy for Market Leadership" here: https://tinyurl.com/2knbbs6m

Per has 30 years of international commercial marketing and P&L leadership in $1-2 bn blue-chip and private industrial companies. He supports CEOs making their companies more market-focused and builds cross-functional teams that consistently perform. With a track record in manufacturing, construction equipment, equipment rental, MRO distribution, supply chain, specialty chemicals and other industries, he brings advanced marketing experience.

Per is a creative problem solver and respectful collaborator. He likes to tackle complex business issues and drives for practical results -he learned this as Commanding Officer of an Arctic infantry unit.

Episode Notes

Lesson 1: “Cast down your bucket where you are. Take what you have and do the best with it.” 05:14
Lesson 2: Manage by objectives, delegate, and decentralize. 08:24
Lesson 3: Officers eat last -turn the org chart upside down and be a servant leader. 11:12
Lesson 4: Shut up and listen, really listen. 13:39
Lesson 5: Be positive, deal swiftly with issues. 16:03
Lesson 6: What makes us different makes us better. 20:15
Lesson 7: Work smart, use technology. 24:36
Lesson 8: Get elected to something. 28:20
Lesson 9: Into the woods -the power of peace, quiet and man’s best friend. 33:23
Lesson 10: “If you’re going through hell, keep going”. 37:35