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Insights Unlocked


1 How Anthropologie gets omnichannel right (and what to learn) 27:29
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Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
LOS LOBOS - The Town & The City
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Manage series 102229
Conteúdo fornecido por Los Lobos & chime interactive, Los Lobos, and Chime interactive. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Los Lobos & chime interactive, Los Lobos, and Chime interactive ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
A 5-episode weekly look behind the making of the new Los Lobos release, "The Town & The City". Featuring exclusive interviews and acoustic performances!
…
continue reading
6 episódios
Marcar/Desmarcar tudo como reproduzido ...
Manage series 102229
Conteúdo fornecido por Los Lobos & chime interactive, Los Lobos, and Chime interactive. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Los Lobos & chime interactive, Los Lobos, and Chime interactive ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
A 5-episode weekly look behind the making of the new Los Lobos release, "The Town & The City". Featuring exclusive interviews and acoustic performances!
…
continue reading
6 episódios
Todos os episódios
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LOS LOBOS - The Town & The City

A special bonus podcast featuring the band backstage from one of their shows just before the album release! In addition to podcast regulars (Louis Perez, Steve Berlin, and David Hidalgo), Cesar Rosas and Conrad Lozano finally add their two cents about taking the songs on the road and send a message out to all of you.…
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LOS LOBOS - The Town & The City

In Episode 5 Louis Perez, Jaime Hernandez, Jeff Smith, and Al Q discuss the artwork of The Town And The City.
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LOS LOBOS - The Town & The City

In Episode 4 Steve Berlin and Louis Perez discuss the recording and mixing of "The Town And The City", including a peak at David Hidalgo's acoustic performance of "Free Up".
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LOS LOBOS - The Town & The City

In Episode 3 Steve Berlin and David Hidalgo discuss the recording and mixing of "The Town And The City", plus a quick glimpse into the production of the promotion of the new album.
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LOS LOBOS - The Town & The City

Episode 2 features Part II of interviews with Louis Perez and David Hidalgo about the writing of the new album, plus a trip through East LA with Louis Perez.
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LOS LOBOS - The Town & The City

Episode 1 features interviews with Louis Perez and David Hidalgo about the writing of the new album.
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