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Conteúdo fornecido por Derek Lewis. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Derek Lewis ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
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Business Book Podcast
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Manage series 1254132
Conteúdo fornecido por Derek Lewis. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Derek Lewis ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
Print or eBook? Twitter or LinkedIn? Blogging, public speaking, or podcasting? Traditional, self-publishing, or hybrid?
If you’re an author, ghostwriter or aspiring author, today’s publishing environment can feel like a maze that’s hard to navigate.
Join me behind the scenes as I interview authors, business leaders and publishing industry experts about what it takes to successfully write, publish, and market a business book.
…
continue reading
If you’re an author, ghostwriter or aspiring author, today’s publishing environment can feel like a maze that’s hard to navigate.
Join me behind the scenes as I interview authors, business leaders and publishing industry experts about what it takes to successfully write, publish, and market a business book.
21 episódios
Marcar/Desmarcar tudo como reproduzido ...
Manage series 1254132
Conteúdo fornecido por Derek Lewis. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Derek Lewis ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
Print or eBook? Twitter or LinkedIn? Blogging, public speaking, or podcasting? Traditional, self-publishing, or hybrid?
If you’re an author, ghostwriter or aspiring author, today’s publishing environment can feel like a maze that’s hard to navigate.
Join me behind the scenes as I interview authors, business leaders and publishing industry experts about what it takes to successfully write, publish, and market a business book.
…
continue reading
If you’re an author, ghostwriter or aspiring author, today’s publishing environment can feel like a maze that’s hard to navigate.
Join me behind the scenes as I interview authors, business leaders and publishing industry experts about what it takes to successfully write, publish, and market a business book.
21 episódios
Todos os episódios
×An eye opening podcast on how to sell more books in places you would never think to sell. Brian Jud, an executive director at the Association of Publishers for Special Sales describes non bookstore marketing, selling to retailers, non-retailers, and companies that use books as promotional items. Brian explains how he started in this business and learned how to sell the books that he wrote, using them to become a speaker, using portions of them in promotional info for companies, and how to fit his books to the needs of each sale. He provides a number of resources for authors on marketing and learning about the publishing industry through booksellinguniversity.com and full-service options @ APSS.org or bookmarketing.com.…
1 Roy Williams: bestselling author, the Wizard of Ads, and entrepreneurial genius on how he wrote his books 46:24
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46:24The Wizard of Ads was one of my virtual mentors when I began copywriting and has continued to be a man I admire as an entrepreneur, artist, and gem of a human soul. It was my privilege to have him on the show to talk about how the masters approached creativity, learn how he wrote his bestselling books, and hear about how we both view books as sacred things.…
1 The publishing industry's compass Jane Friedman on the divide between print v. digital 35:22
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35:22Jane Friedman is one of the most well known and well respected professionals in the publishing industry today. She's the author of Chicago Press's "The Business of Being a Writer" as well as "The Authors Guild Guide to E-Publishing." She writes a column for the trade publication "Publishers Weekly" but is probably best known as the co-founder of "The Hot Sheet." In this episode, she gives us a crash course in publishing today: what to know before writing your book, the prestige of traditional publishers vs. the requirements of self-publishing, what publishers look for in an author, print vs. digital, New York vs. Amazon—and that's just the first half!…
1 Founder of Morgan James, the entrepreneurial publisher. 50:54
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50:54Entrepreneurs and publishers often clash. Publishers are looking to sell a mass-market commodity product, whereas entrepreneurs like to play in the sandbox. Then there's David Hancock, founder of a publishing house with an entrepreneurial approach to the business.
1 The Most Experienced Ghostwriter in History: Claudia Suzanne 45:16
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45:16It's my genuine pleasure to interview my own ghostwriting mentor, Claudia Suzanne. She is the most experienced ghostwriter in history (that we know of), with upwards of 150 (!) "invisible credits" to her name. She's the creator of the Ghostwriting Professional Designation Program, recognized by the State of California as a professional certification. A wealth of insider ghostwriting experience.…
1 Author of forthcoming The Introvert’s Edge on Why He Wanted a Ghostwriter 52:21
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52:21Matthew Pollard talks about how he chose his publisher, what it's like to work with a literary agent, why he needed a ghostwriter, and how he's already marketing his book.
1 How a Mom-and-Pop Clothing Store Sparked a Bestselling Book 42:24
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42:24Clothier Jack Mitchell authored one of the best business books I've ever read. I still use it as an example of a book "done right" to authors. Learn what sparked his book "Hug Your Customers," what it's done for him and his business, and how it launched his second career.
1 Author-Entrepreneur Joanna Penn Shares Hard-Won Advice on Book Marketing 37:33
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37:33Few people know how to successfully market their book: Joanna Penn is one of them. An author in both fiction and non-fiction, she takes us through what author marketing looks like today.
1 Leading the Business Book Industry's Leading Business 50:25
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50:25Sally Haldorson is a bona fide business-book lover. She serves as the General Manager of 800-CEO-READ, one the premier companies in the genre. Not only does she know the industry inside and out, but she's also a writer herself, having co-authored the 3rd edition of The 100 Best Business Books of All Time in addition to multiple degrees in creative writing and literature.…
1 Grammar Girl Talks About Why Perfect Is the Enemy of Good and How She Wrote a Book from a Wall of Post-Its 41:41
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41:41Mignon Fogarty—better known as "Grammar Girl"—is helping our generation fall in love with writing. The creator and host of an immensely popular podcast, she is also the author of a number of books on writing, including Grammar Girl's Quick and Dirty Tips for Better Writing and Grammar Girl Presents the Ultimate Writing Guide for Students. *Photo credit to David Calvert…
1 Bestselling Publisher Ray Bard on Fired UP! Selling and the 4 Things Every Business Book Should Do 55:36
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55:36Ray Bard is the founder of the business publishing house Bard Press. Over the last 30 years, half of Bard Press's books have been on bestseller lists, including The ONE Thing with over 1 million books sold and the all-time bestselling sales book in history, The Little Red Book of Selling with over 3 million sold. He came on the podcast to talk about his own new book Fired UP! Selling: Great Quotes to Inspire, Energize, and Succeed as well as to share the 4 things every business book must sell.…
1 Derek Lewis on Banishing Fear as a Writer 25:32
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25:32Authors experience common fears: lack of confidence, rejection, and criticism, to name a few. Derek shares his thoughts on how to face them head on and push past those blocks that keep us from doing our work.
1 Author and Intellectual Property Rights Attorney Daniel Steven on Publishing Law 41:00
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41:00Daniel Steven is an intellectual property rights attorney. He represents all aspects of authors and people in media and intellectual property. Author of four books, Dan previously worked as a book editor and publisher. Listen to this podcast as Dan takes us through the complex (but crucial) world of publishing law, and how authors and other creatives can protect themselves and their work.…
Michele DeFilippo is an indie book publishing mentor who educates authors on better self-publishing, and author ofPublish Like the Pros. She’s also owner of 1106Design, which was recently named as the only full-service book design firm recommended by IngramSpark.
1 How Business Author Ed Gandia Landed On Amazon's Bestseller List 46:45
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46:45Ed Gandia is co-author of The Wealthy Freelancer and Business Coach and Strategist for freelance Writers and creative Professionals. He and his co-authors leveraged their existing businesses to write, publish and market their book at a time when the economy was taking a nosedive and the global corporate environment was experiencing a massive shift. Listen to the podcast to learn how Ed and his co-authors as they developed their business book idea and the impact it made on his business.…
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