Make Marketing Suck Less For Expertise-Driven Solo Businesses podcast

#Public Speaking #Business #Marketing #Michelle Mazur #Self-Improvement #Dr. Michelle Mazur #Entrepreneur #Fooducate Podcasts #Health and Well-Being #Podcasting Education #Messages #Brand Messaging #Experts #Solo Business Owners

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Jay is more than just the host of All About Change podcast. He is a lawyer and international activist, who has focused his life’s work on seeking social justice by advocating for the rights of people with disabilities worldwide. On the special episode of All About Change, Mijon Zulu, the managing producer of the "All About Change" podcast, is taking over hosting duties to interview Jay Ruderman about his new book, his activist journey, and why activism is even more important today. Episode Chapters (0:00) intro (02:38) How does one choose a cause to go after? (03:33) Jay’s path to activism (07:50) Practical steps a new activist can take (09:24) Confrontation vs trolling (17:36) Learning from activists operating in different sectors (19:20) Resilience in activism (22:24) Reflections on Find Your Fight and goodbye For video episodes, watch on www.youtube.com/@therudermanfamilyfoundation Stay in touch: X: @JayRuderman | @RudermanFdn LinkedIn: Jay Ruderman | Ruderman Family Foundation Instagram: All About Change Podcast | Ruderman Family Foundation To learn more about the podcast, visit https://allaboutchangepodcast.com/ Looking for more insights into the world of activism? Be sure to check out Jay’s brand new book, Find Your Fight , in which Jay teaches the next generation of activists and advocates how to step up and bring about lasting change. You can find Find Your Fight wherever you buy your books, and you can learn more about it at www.jayruderman.com .…

Make Marketing Suck Less for Expertise-Driven Solo Businesses explicit

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The only podcast that admits marketing is F@$!ing hard and makes it suck less for solo business owners who are juggling client delivery and sales on top of all those marketing tasks. I'm your host, Dr. Michelle Mazur, the author of the 3 Word Rebellion and founder of The Expert Up Club. Unlike most marketing podcasts that share the latest marketing fads that promise “Viral Internet Fame,” I know you don’t need any of that BS to run a thriving business. Each week, I share unconventional strategies and ideas grounded in research, not opinion, that help you clarify your message and become way more effective with your marketing. While I can't promise you'll ever love marketing, I can promise you’ll hate it a tiny bit less. (Formerly Rebel Uprising Podcast)

434 episódios

Make Marketing Suck Less for Expertise-Driven Solo Businesses explicit

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434 episódios

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1
AI for Marketing That Doesn't Make You Sound Like a Freaking Robot 15:45

há 13 dias15:45

15:45

AI is everywhere in marketing right now, and I get it—it's tempting to let it do all the heavy lifting. But if your strategy is just "Hey, Claude , write me 10 LinkedIn posts about email marketing," then we need to talk. Because that approach? It's turning business owners into content-producing robots, all sounding the same. Like the Borg. "You will be assimilated." So, let’s pull back the curtain. AI isn’t here to replace you—it’s here to amplify your unique thoughts, ideas, and experiences. Here’s how I use AI to make marketing suck less while keeping my voice and message 100% human. Want to hear more about The Expert Up Club? Book Your Private Tour Here Full show notes and transcript are here .…

1
How to Thrive in the Sh!t Show: Marketing Your Expertise in Uncertain Times 14:15

há 20 dias14:15

14:15

It’s a shit show out there. The economy is a dumpster fire, the stock market is on a rollercoaster, and it feels impossible to know what’s coming next. And for business owners? That uncertainty can be paralyzing. Most people react in one of two ways: Freeze completely and do nothing. Frantically try everything at once. Neither works. But there’s a third option that does. Want to hear more about The Expert Up Club? Book Your Private Tour Here Full show notes and transcript are here .…

1
The Shocking Truth About Doing LESS Marketing 12:55

há 27 dias12:55

12:55

Whenever I tell someone that I work with business owners to do less marketing while creating more demand, more interest in their programs, their offers, their services, and their expertise, these people look at me like I have lost my ever loving mind. Like I have 27 heads because the idea of doing less and getting more, it just doesn't make sense. Don't you need to do more marketing in order to get more clients? And, actually, you don't. So today, we’re talking about the shocking truth behind doing less marketing and why you'll see better results. Want to hear more about The Expert Up Club? Book Your Private Tour Here Full show notes and transcript are here .…

1
Niche Phobia: Why Your Hardwired Against Niching (And What to Do Instead) 13:05

há 5 weeks13:05

13:05

Do you freak out a little bit at the idea of narrowing your focus to speak to one specific client? Because if you do that, wouldn't that mean you're losing out on other potential clients? So today, we are talking about a word that you've heard a lot about that probably makes you roll your eyes. But in 2025, this word is more important than ever. I'm talking about niching. Through my many years in business, I've seen clients flat out reject the idea of getting radically specific about who they serve. Because what if? What if I'm missing out on potential clients, but I love working with so many different types of people? Me too, my friend. Me too. But here's the deal. There's a truth about niching down and the clients you're actually losing by trying to talk to everyone. Want to hear more about The Expert Up Club? Book Your Private Tour Here Full show notes and transcript are here .…

1
What's Really Killing Your Sales? (Hint: Not Your Offer) 14:36

há 6 weeks14:36

14:36

Once upon a time, you created a new offer. You launched it, and at first, it sold like gangbusters. People are clamoring for it. You have a wait list for it. They're excited, and you feel like this success train is just gonna roll forever. You figured it out, finally. Except it doesn't. And at some point, the sales, they just peter out. It's so easy to blame the offer, to think, “Oh my gosh, I need to tweak this thing to make it more appealing so people want it again.” Sometimes, you might even throw the whole offer out the window and think, “It's just not gonna work. I need to create something new.” But before you do this, I want you to listen to this episode. Because what if it's not your offer at all? What if your struggle to book calls and get people interested in your product, your program, or your service has nothing to do with what you're offering. Want to hear more about The Expert Up Club? Book Your Private Tour Here Full show notes and transcript are here .…

1
Screw Being 'Less Expert'—Unabashedly Market Your Smarts 12:43

há 7 weeks12:43

12:43

Here's what makes marketing suck for experts. And it has absolutely nothing to do with how smart you are, your nuanced approach, or that you're not curious enough. You're preyed upon by unscrupulous business owners because you are curious. You love learning. So when you see that shiny new marketing program, you're tempted to buy it because surely you need to learn more about marketing, right? You're not an expert in marketing and learning will get you there. But what if that wasn't true? What if you don't need to learn anything more about marketing? Want to hear more about The Expert Up Club? Book Your Private Tour Here Full show notes and transcript are here .…

1
The Anti-Cringe Guide to Selling Your Expertise 13:24

há 8 weeks13:24

13:24

You've grown your audience. You've nurtured and engaged them by building a case for why they should work with you. You've helped them diagnose what problem they're actually having. And now it's time for the moment. You know, the one where you have to transition from being helpful to actually inviting people to work with you, and that's when shit gets weird. We are tackling the O in the GEO framework, the Offer phase. Because, let's face it, this is where most of us start squirming in our seats. But it doesn't have to be this way. Want to hear more about The Expert Up Club? Book Your Private Tour Here Full show notes and transcript are here .…

1
95% of Your Audience isn’t Ready to Work With You (Here’s What to Do About It) 13:51

há 9 weeks13:51

13:51

You do all this work to build relationships. Get the word out about your business and grow your audience. Then once you have someone's attention and they are finally following you or joining your email list, 95% of the time, they are not ready to work with you. Surprise! After you've got someone's attention, how do you keep them engaged and that relationship going strong? Today, we're talking about what's next. Want to hear more about The Expert Up Club? Book Your Private Tour Here Full show notes and transcript are here .…

1
Growing Your Audience Is a Pain in the Ass (Here's Help) 14:38

há 10 weeks14:38

14:38

Let's get real. Growing your audience is a huge pain in the ass. Once upon a time in the wild west days of online business, it was super easy. Post on social media, run Facebook ads that would cost you a buck, a conversion and instant audience. Nowadays, forget about it. Finding new people who don't know you exist and enticing them into your world, it's one of the suckiest parts of marketing. It's such a big job, and it also requires special messaging. I’ll break it down for you today on the show. Want to hear more about The Expert Up Club? Book Your Private Tour Here Full show notes and transcript are here .…

1
Defeat The Marketing Blob Before It Eats Your Business 13:30

há 11 weeks13:30

13:30

Remember the horror movie The Blob? Where this big, massive, gelatinous blob just rolls through a city sucking up everything in its path - buildings, people, trees, pets - it doesn't matter because it's the blob. Well, marketing can feel exactly like that. It’s this huge amorphous thing that, if you are not careful, will suck up all your time, energy, and mental health in the process. But here's the good news. There is a way to defeat the marketing blob. It's all about putting some structure to it. Because once you understand the structure of marketing, the blob doesn't have a chance. Want to hear more about The Expert Up Club? Book Your Private Tour Here Full show notes and transcript are here .…

1
Avoiding The Second Launch Fizzle: 4 Insights From The Trenches 12:51

há 12 weeks12:51

12:51

Here's the dirty little secret about creating a new offer that nobody talks about. The hard part isn't creating the offer. The hard part is figuring out how to market and sell it after it exists. I get why experts don't tell you this little truth. Because “create your signature offer in 4 weeks”, and then spend 21 months figuring out how to market and sell it is a terrible value proposition. Every single time I've created something new, whether it was the 3 Word Rebellion or the Expert Up Club, my first thought after finishing was “ Shit, now I've gotta figure out how to market and sell this ”. It's a process. It's full of peaks and valleys. What I've realized is that it is a big 1,000-piece puzzle, and, today, we're gonna talk about the pieces. In this episode, you'll hear: The marketing challenges experts face when promoting a new offer The “Second Launch Fizzle Phenomenon” and why it fizzles The four key puzzle pieces to make marketing your new offer suck less Want to hear more about The Expert Up Club? Book Your Private Tour Here Full show notes and transcript are here .…

1
An Invitation to Make Marketing Suck Less 6:31

há 19 weeks6:31

6:31

What if you could do LESS marketing in 2025 and create MORE demand for your work? I know it sounds counterintuitive, but it's possible, and in this episode, I reveal how The Expert Up Club's Marketing Retreat helps established business owners transform their marketing strategy through experimentation and personalized support. Episode Highlights: Why what you do today in your marketing pays off in 3-6 months How the Marketing Retreat helps you identify what's working and what to drop The power of bringing an experimental mindset to your marketing Why personal support matters in transforming your marketing strategy Resources: Book a private tour of The Expert Up Club: https://expertup.club/…

1
Marketing Snake Oil: Why 'Proven Formulas' Are BS 12:17

há 21 weeks12:17

12:17

“If I could just figure out the right way to market.” I hear this all the time from my clients, and maybe you've thought it yourself. Because I get it. There are so many marketers out there who are promising you that they have the proven formula or that there is some secret to success in marketing that only they have. And if you pay them, they will tell you all the secrets , and you'll never have to stress about marketing again. But what happens? You buy the course or the program. Do the work Then those results never quite materialize as they promised. And not only that, what they are teaching is making marketing suck more, not less. So let's deconstruct why there's no one right way to market and how letting go of that idea is going to help your business. And fair warning, I'm gonna get a little ranty on this episode. Want to hear more about The Expert Up Club? Book Your Private Tour Here Full show notes and transcript are here .…

1
Why Most Marketing Advice Is Sucks For Your Business 13:41

há 22 weeks13:41

13:41

What if I told you that 95% of marketing advice out there wasn't for people like you? If you're following this advice or beating yourself up for not following it, you're wasting time, energy, and resources doing more marketing that doesn't lead to results. You're unintentionally making your marketing suck more, not less. So how do you know if you're following the right guidance? Buckle up, because this episode will shift how you think about marketing. In this episode, you'll hear: How much of the commonly available marketing advice doesn't work for solo business owners or those not primarily creators The distinctions between being a creator and a business owner and how these identities affect marketing strategies How creators need a large audience to monetize their content, whereas business owners need a smaller, targeted audience. Want to hear more about The Expert Up Club? Book Your Private Tour Here Full show notes and transcript are here .…

1
Your Marketing To-Don’t List 11:25

há 24 weeks11:25