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Conteúdo fornecido por You Inc. Radio, WCBE FM for NPR, You Inc. Radio, and WCBE FM for NPR. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por You Inc. Radio, WCBE FM for NPR, You Inc. Radio, and WCBE FM for NPR ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
You Inc. Radio, WCBE FM for NPR
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Conteúdo fornecido por You Inc. Radio, WCBE FM for NPR, You Inc. Radio, and WCBE FM for NPR. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por You Inc. Radio, WCBE FM for NPR, You Inc. Radio, and WCBE FM for NPR ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
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5 episódios
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Conteúdo fornecido por You Inc. Radio, WCBE FM for NPR, You Inc. Radio, and WCBE FM for NPR. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por You Inc. Radio, WCBE FM for NPR, You Inc. Radio, and WCBE FM for NPR ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
Podcast by You Inc. Radio, WCBE FM for NPR
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You Inc. Radio, WCBE FM for NPR
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Optimism tune-up by You Inc. Radio, WCBE FM for NPR
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You Inc. Radio, WCBE FM for NPR
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Resiliency tune-up by You Inc. Radio, WCBE FM for NPR
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You Inc. Radio, WCBE FM for NPR
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Fear tune-up by You Inc. Radio, WCBE FM for NPR
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You Inc. Radio, WCBE FM for NPR
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1 You Inc. Episode Three: Finding Resiliency with Gene Smith and Creating Inclusivity with Katie Smith 59:04
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You Inc. Episode Three, Segment One Gene Smith- Find out how Gene Smith, master of OSU Athletic Dpt. finds Resiliency for himself, his family and his staff, even using emojis! And receive practical and easy ways to increase your ability to be resilient through any challenge! You Inc. Episode Three, Segment Two Katie Smith- Discover how three-time Olympian Katie Smith and other ballers like Lebron create inclusivity in their lives and on the court and how fun shopping abroad can be. Fostering Inclusion greatly enriches all of your interactions with people. Find out how you can be that inclusive person.…
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1 You Inc. Episode Two: Unleashing Creativity with Jami Goldstein, Welcoming Challenge with Gregg Dodd 54:17
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You Inc. Episode Two, Segment One Jami Goldstein and Unleashing Creativity- Find out how to get back your highly creative self and the capacity to trust your creative instincts. Hear how Jami does this in her own life and brings it to her mission for creative capacity for all. You Inc. Episode Two, Segment Two Gregg Dodd and Welcoming Challenge- Hear how “just a man who created a list” created a movement of challenge and success and inspired others. Learn to welcome challenge into your own life and the touch points of making that happen.…
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