The daily drama of money and work from the BBC.
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Conteúdo fornecido por Julia Carcamo. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Julia Carcamo ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
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News and insight from the business world. Download the podcast via the BBC Sounds app.
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The definitive business podcast from the BBC. Each week, the BBC's Evan Davis is joined by bosses, entrepreneurs and industry experts, to lift the lid on how their businesses work, and what it’s like to be in charge. They discuss a big issue, a big challenge, or a big question facing their industry. From managing AI to managing millennials, from supermarkets to supercharging a new product. And our guests will share their stories of success and failure along the way. Podcasts are published ev ...
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The latest business and finance news from around the world, on the BBC.
…
continue reading
Every weekday, host Kai Ryssdal helps you make sense of the day’s business and economic news — no econ degree or finance background required. “Marketplace” takes you beyond the numbers, bringing you context. Our team of reporters all over the world speak with CEOs, policymakers and regular people just trying to get by.
…
continue reading
Wake-up with America's first news - Host Gordon Deal goes beyond the headlines with the day's first look at news and business news from the U.S. and around the world; bringing a lively blend of intelligent information, humor, and expert analysis to morning radio.
…
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Drivetime Marketing Podcast
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Conteúdo fornecido por Julia Carcamo. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Julia Carcamo ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
Julia Carcamo is one of the best brand marketers in the casino industry. A Latina from New Orleans, she paved her career from the days of riverboat gaming to the Las Vegas Strip and beyond. She shares lessons learned along the way for marketers to create their one paths to success.
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156 episódios
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Marcar/Desmarcar tudo como reproduzido ...
Manage series 1409292
Conteúdo fornecido por Julia Carcamo. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Julia Carcamo ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
Julia Carcamo is one of the best brand marketers in the casino industry. A Latina from New Orleans, she paved her career from the days of riverboat gaming to the Las Vegas Strip and beyond. She shares lessons learned along the way for marketers to create their one paths to success.
…
continue reading
156 episódios
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Drivetime Marketing Podcast
1 Beyond Free Parking and Buffets: Winning the Hearts of Casino Customers - Replay 25:35
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Mais Tarde Mais Tarde Listas Like CurtidoToday, casinos must go beyond offering games and amenities to build lasting emotional connections with their patrons. Brand laddering is a proven framework that helps casinos identify and leverage the emotional drivers behind customer decisions. By understanding these deeper motivations, casinos can craft experiences that resonate on a personal level, fostering loyalty and advocacy. This guide provides a step-by-step approach to implementing brand laddering, empowering casinos to create unbreakable bonds with their players. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/ Get started on your brand ladder by downloading our worksheet at https://www.jcarcamoassociates.com/casino-marketing-toolkit-collection/#Ladder…
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Drivetime Marketing Podcast
Your biggest brand ambassadors might not be on the casino floor. They are behind the scenes. Housekeeping, kitchen staff, IT, and maintenance teams control the guest experience far more than most marketers realize. But when back of house teams don’t understand the brand promise, marketing messages fall apart in execution. This episode breaks down how casinos can bridge the gap between marketing and operations, turn back of house employees into brand builders, and improve guest retention without adding to the budget. If your casino is spending big on marketing but losing loyalty in execution, you need to hear this. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/…
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Drivetime Marketing Podcast
1 How Casinos Can Use Research to Outplay the Competition 14:29
14:29 Mais Tarde Mais Tarde Listas Like Curtido14:29
Mais Tarde Mais Tarde Listas Like CurtidoCasino marketing decisions shouldn’t be a gamble—but bad research leads to costly mistakes. Too many casinos rely on biased feedback, flawed surveys, or research theater that creates the illusion of data-driven strategy. This episode reveals the most common research pitfalls in the gaming industry and how casinos can get real, actionable insights that drive revenue and loyalty. If you’re making decisions based on incomplete data, it’s time to rethink your approach. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/…
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Drivetime Marketing Podcast
1 Stand Out in the Casino Industry: The Importance of Unique Branding 13:35
13:35 Mais Tarde Mais Tarde Listas Like Curtido13:35
Mais Tarde Mais Tarde Listas Like CurtidoMost casino ads look eerily similar—gold accents, dramatic lighting, and a smiling jackpot winner. But if your brand is indistinguishable from the competition, you’re doing more than just blending in—you’re losing loyalty. The key to standing out? Brand standards that go beyond the logo. Learn why consistency in voice, visuals, and messaging makes all the difference in player engagement and long-term success. Download a copy of our Brand Standards Checklist at https://www.jcarcamoassociates.com/casino-marketing-toolkit-collection/ Sign up for the Brand Standards Masterclass. Use code EARLY for your early access discount. https://casinomarketingbootcamp.com/brand-standards-masterclass/ Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/…
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Drivetime Marketing Podcast
1 How Casino Brand Strategy Drives EVERYTHING 16:00
16:00 Mais Tarde Mais Tarde Listas Like Curtido16:00
Mais Tarde Mais Tarde Listas Like CurtidoBranding isn’t just about visual. It’s about strategy. A strong casino brand makes every marketing initiative more effective, from promotions to loyalty programs to digital engagement. Too often, operators focus on offers and reinvestment, missing the opportunity to create a brand that attracts and retains high-value players. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/…
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Drivetime Marketing Podcast
1 The Big Game Experience: A Masterclass for Casino Marketers 12:44
12:44 Mais Tarde Mais Tarde Listas Like Curtido12:44
Mais Tarde Mais Tarde Listas Like CurtidoElite service isn't about freebies—it’s about frictionless experiences. The best casino marketers don’t wait for players to ask—they anticipate needs before they arise. From high-touch VIP programs to seamless guest experiences, discover what a "White Glove" hospitality strategy at the Big Game can teach us about creating unforgettable casino moments. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/…
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Drivetime Marketing Podcast
1 The Marketing Magic of Mardi Gras and Casinos 17:23
17:23 Mais Tarde Mais Tarde Listas Like Curtido17:23
Mais Tarde Mais Tarde Listas Like CurtidoThe secret to unforgettable guest experiences isn’t found in a spreadsheet—it’s found in Mardi Gras. From the power of anticipation to the art of sensory marketing, we’re breaking down what casino marketers can learn from the world’s biggest crowdsourced brand. If you’re looking to turn your casino floor into a memory-making machine, you won’t want to miss this one.…
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Drivetime Marketing Podcast
1 Invisible Yet Impactful: Unlocking the Hidden Power of Brand Cues 18:37
18:37 Mais Tarde Mais Tarde Listas Like Curtido18:37
Mais Tarde Mais Tarde Listas Like Curtido🏆 Champions win by mastering the details. Whether on the football field or the casino floor, the difference between good and great comes down to precision and strategy. This episode dives into invisible brand cues—the subtle, subconscious signals that shape guest experiences and drive long-term loyalty. Learn how the top casino brands build winning environments that keep guests coming back…
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Drivetime Marketing Podcast
1 Brand Style Guides and Standards That Deliver Results 15:44
15:44 Mais Tarde Mais Tarde Listas Like Curtido15:44
Mais Tarde Mais Tarde Listas Like CurtidoAre your brand guidelines outdated? With creative work moving in-house and every department needing marketing materials yesterday, maintaining brand consistency has become more challenging than ever. Brand inconsistency is costing casinos more than they realize—wasted time, confusing guest experiences, and weakened customer loyalty. A PDF of logo guidelines isn’t enough anymore. Casino brand standards must go beyond visuals to align every department and every customer interaction. Discover why comprehensive brand standards are a game-changer and how to implement them effectively.…
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Drivetime Marketing Podcast
1 Decoding What's "On Brand'" for Casinos (Beyond Logos) 15:59
15:59 Mais Tarde Mais Tarde Listas Like Curtido15:59
Mais Tarde Mais Tarde Listas Like CurtidoEvery interaction at your casino shapes your brand, from the valet greeting guests to the community events you host. Building brand loyalty means aligning every touchpoint with your values and promises. Learn how regional casinos can leverage their local connections to deliver experiences that keep guests coming back. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/…
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Drivetime Marketing Podcast
1 2025 Marketing Trends for Regional Casinos 20:26
20:26 Mais Tarde Mais Tarde Listas Like Curtido20:26
Mais Tarde Mais Tarde Listas Like CurtidoDiscover the strategies that will define casino marketing in 2025. Learn how personalization, OTT advertising, and emerging tech like AR and blockchain can transform guest engagement and loyalty. Whether you’re navigating tight budgets or planning for future trends, this episode dives deep into actionable insights that will elevate your marketing game. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/…
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Drivetime Marketing Podcast
1 Maximizing Casino Potential: The Power of Brand Valuation 9:04
9:04 Mais Tarde Mais Tarde Listas Like Curtido9:04
Mais Tarde Mais Tarde Listas Like CurtidoWhat is your casino’s brand really worth? From customer loyalty to geographic expansion, a strong brand is more than just a competitive edge—it is a foundation for growth. Hear how you can use brand valuation to make smarter decisions, win over new markets, and strengthen your presence in both physical and digital spaces.…
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Drivetime Marketing Podcast
1 From Basics to Breakthroughs: Comprehensive Casino Marketing Training 18:45
18:45 Mais Tarde Mais Tarde Listas Like Curtido18:45
Mais Tarde Mais Tarde Listas Like CurtidoHow do you transform your casino marketing team into a loyalty-building powerhouse? Learn proven strategies to train your team for digital mastery, personalized campaigns, and measurable success. These insights are designed to give your casino the edge it needs in a competitive market. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/…
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Drivetime Marketing Podcast
1 Casino Marketing Resolutions for Success in 2025 9:38
9:38 Mais Tarde Mais Tarde Listas Like Curtido9:38
Mais Tarde Mais Tarde Listas Like Curtido🎙️ Learn how to kickstart 2025 with actionable resolutions to elevate your casino marketing game. From refining your email campaigns to leveraging cutting-edge trends like AR and gamification, this is your guide to making smarter moves. Perfect for marketers who are ready to step up their strategy and drive real results. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/…
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Drivetime Marketing Podcast
1 Casino Branding Unveiled: Why Differentiation is Key to Success 21:40
21:40 Mais Tarde Mais Tarde Listas Like Curtido21:40
Mais Tarde Mais Tarde Listas Like CurtidoCasino marketers are facing unprecedented challenges in a crowded marketplace. Our latest podcast breaks down the critical strategies for standing out in an increasingly competitive landscape. We're diving deep into how trust, innovation, and emotional connections can transform your casino from just another gaming destination to a must-visit experience. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/…
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Daily Deals
Daily Deals
Daily Deals
Parecido com Drivetime Marketing Podcast
The daily drama of money and work from the BBC.
…
continue reading
News and insight from the business world. Download the podcast via the BBC Sounds app.
…
continue reading
The definitive business podcast from the BBC. Each week, the BBC's Evan Davis is joined by bosses, entrepreneurs and industry experts, to lift the lid on how their businesses work, and what it’s like to be in charge. They discuss a big issue, a big challenge, or a big question facing their industry. From managing AI to managing millennials, from supermarkets to supercharging a new product. And our guests will share their stories of success and failure along the way. Podcasts are published ev ...
…
continue reading
The latest business and finance news from around the world, on the BBC.
…
continue reading
Every weekday, host Kai Ryssdal helps you make sense of the day’s business and economic news — no econ degree or finance background required. “Marketplace” takes you beyond the numbers, bringing you context. Our team of reporters all over the world speak with CEOs, policymakers and regular people just trying to get by.
…
continue reading
Wake-up with America's first news - Host Gordon Deal goes beyond the headlines with the day's first look at news and business news from the U.S. and around the world; bringing a lively blend of intelligent information, humor, and expert analysis to morning radio.
…
continue reading
Player FM - Aplicativo de podcast
Fique off-line com o app Player FM !
Fique off-line com o app Player FM !
))
