Total Information AM podcast

#Radio.com #News #60 Seconds

27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

Total Information AM

Home de séries•Feed

With up-to-the-minute news, information, traffic and weather together and sports reports.

511 episódios

Total Information AM

16 subscribers

updated há cerca de 2 horas

Home de séries•Feed

With up-to-the-minute news, information, traffic and weather together and sports reports.

511 episódios

#Radio.com #News #60 Seconds

Todos os episódios

Total Information AM

1
KMOX Birthdays- April 14, 2025 0:33

há 2 hours0:33

0:33

KMOX Birthday wishes for April 14, 2025

Total Information AM

1
'I do factor that in, for sure' says downtown bar owner of replacing broken glass after break-ins 6:48

há 2 hours6:48

6:48

Kevin Liese chatted with KMOX's Stuart McMillian about the challenges facing his downtown bar, Jack Patrick's.

Total Information AM

1
Bestselling author Viola Shipman joins Debbie Monterrey & previews new novel 5:19

há 3 hours5:19

5:19

VIOLA SHIPMAN is a pen name for award-winning memoirist Wade Rouse. He explains the pen name to Debbie Monterrey.

Total Information AM

1
ArchGrants startup leader says 'people are the most important asset' to companies 8:16

há 3 hours8:16

8:16

Michael Calhoun chats with Craig Starbuck, CEO of OrgAcuity, about his company.

Total Information AM

1
New Real StL News is 'uncensored, unfiltered and unapologetically us' 6:51

há 4 hours6:51

6:51

Megan Lynch looks at the state of the STLPS system with New Real STL News reporter Kandi Mars, as a pair of new board members were elected last week .

Total Information AM

1
CBS's Business Analyst: 'doing nothing can lead to an economic slowdown' 3:51

há 5 hours3:51

3:51

CBS Business Analyst Jill Schlesinger joins Debbie and Tom every Morning. She says the 'Bond Market Forces Trump to Blink' in this week's update. Plus income taxes are due tomorrow. https://www.jillonmoney.com/blog/bond-market-forces-trump-to-blink

Total Information AM

1
Democrats calling for 'scrutiny' over Trump social media post & possible inside trading 2:52

há 3 dias2:52

2:52

An early-morning post to Truth Social by Pres Donald Trump came as a prelude to the 'pause' in his foreign tariffs. Jennifer Jacobs, CBS Senior White House Reporter joins Megan Lynch with details on how alarmed some 'watchdogs' are about possible insider trading.

Total Information AM

1
New STLPS Board member says she's looking forward to bringing her 'experience' to the body 6:50

há 3 dias6:50

6:50

Dr. Karen Collins-Adams is a new member of the St Louis Public Schools Board of Education. She shares concerns over the 'financial stability' of the district. She says she doesn't know the new Superintendent, but she's interested in why she was 'rushed' into the position from her interim status. With Megan Lynch. Dr Collins-Adams' work on SLPS Board starts April 22, 2025…

Total Information AM

1
KMOX Birthdays- April 11, 2025 0:41

há 3 dias0:41

0:41

KMOX Birthday Wishes for April 11, 2025

Total Information AM

1
The best ways to extend the shelf life of your food 5:50

há 4 dias5:50

5:50

Kris Juelfs, Nutrition and Wellness Educator, University of Illinois Extension for Madison, Monroe and St Clair Counties, joins Megan Lynch with tips to save costs on groceries.

Total Information AM

1
Crystal City supports 4-day school week in a 'landslide' 6:32

há 4 dias6:32

6:32

Jon Turner, Assoc Professor Dept of Counseling, Leadership & Special Education at Missouri State University, joins Megan Lynch as voters in Crystal City's school district approved keeping a 4-day week by a margin of 86% to 14%. This is the first local district required to allow voters to 'approve' keeping the 4-day schedule.…

Total Information AM

1
STL Sports Commission Sportsmanship deadline soon 3:36

há 4 dias3:36

3:36

Solomon Alexander, director of the Sports Commission's Sports Foundation, joins Megan Lynch with details on a college scholarship for outstanding students who demonstrate sportsmanship.

Total Information AM

1
'The tariffs on China actually got bigger' when pause occured says Wash U Business School Professor 7:04

há 4 dias7:04

7:04

Wash U Olin School of Business Professor John Horn reacts and analyzes the impacts of Trump's announcement of a 'pause' on tariffs. He joins Megan Lynch.

Total Information AM

1
KMOX Birthdays- April 10, 2025 0:22

há 4 dias0:22

0:22

KMOX Birthday Wishes for April 10, 2025

Total Information AM

1
New study shows lack of high-impact tutoring in Missouri 4:11

há 5 dias4:11