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Insights Unlocked


1 How Anthropologie gets omnichannel right (and what to learn) 27:29
27:29
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Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
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Conteúdo fornecido por Blessed Broadcast. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Blessed Broadcast ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
Our goal is to provide you with uplifting and inspirational content. Online Radio Streams, Videos and Written
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8 episódios
Marcar/Desmarcar tudo como reproduzido ...
Manage series 1617460
Conteúdo fornecido por Blessed Broadcast. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Blessed Broadcast ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
Our goal is to provide you with uplifting and inspirational content. Online Radio Streams, Videos and Written
…
continue reading
8 episódios
Todos os episódios
×This episode is about helping to stop violence in America and in this world.

1 Senator John McCain,Aretha Franklin and motivation 18:41
18:41
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This show is about the funerals of Senator John McCain and Singer Aretha Franklin. We also discussed about the fatherless and the motherless.
This show is about the impossible. It is possible that you can achieve a goal or a dream. Just believe in it but also put work into it. You may cry, get cuts and bruises during the process but it will happen.
This track is about your ministry/gift that has been given to you. Your gift is your baby. Like a real child you have take care of it and Its the same as your ministry.
This show is about what makes you excited, happy and gives you a burning passion to do. What is in your heart? Have you forgiven those who hurt you and have you forgiven yourself? To see doors open for your dream you must forgive.
This show is about dream killers in your life. A dream killer is someone you trust that doesn't want you to succeed. They have a plan already in there mind for you. Dream killers are jealous and bitter but the catch is they actually push you into your destiny.
This episode is about stopping child abuse and child marriages in this country and the world. There are so many child marriages going on because of culture and religion. What are we doing to end child abuse in homes? Are we listening to the children or paying attention to things that are red flags surrounding use. This episode will help someone.…
Stephanie talks to destined to arise about her journey in life, her gifts and encouragement. She is a music artist, actor and book writer.
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