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Insights Unlocked


1 How Anthropologie gets omnichannel right (and what to learn) 27:29
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Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
Book Chat at North Shore Library
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Conteúdo fornecido por Book Chat at North Shore Library. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Book Chat at North Shore Library ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
Monthly reading recommendations from public librarians at the North Shore Library! Each month our librarians will recommend new titles. We cover all sorts of genres, authors, and themes to get you inspired and intrigued! We can't wait to chat!
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3 episódios
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Conteúdo fornecido por Book Chat at North Shore Library. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Book Chat at North Shore Library ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
Monthly reading recommendations from public librarians at the North Shore Library! Each month our librarians will recommend new titles. We cover all sorts of genres, authors, and themes to get you inspired and intrigued! We can't wait to chat!
…
continue reading
3 episódios
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Book Chat at North Shore Library

1 Black Voices in Literature (2022) | Episode 47 39:00
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Black Voices in Literature (2022) | Episode 47 Librarians Hannah and Melody share six black voices recommendations, covering a deadly love triangle, an eye-opening account of the Tulsa Race Massacre, a sampler platter of short stories in a New York City blackout, and more. BOOKS WE TALKED ABOUT: Jazz by Toni Morrison. Parable of the Sower by Octavia E. Butler. Transcendent Kingdom by Yaa Gyasi. Black Birds in the Sky by Brandy Colbert. Blackout by Dhonielle Clayton. When No One is Watching by Alyssa Cole. CHECK OUT BOOKS: https://www.countycat.mcfls.org/. https://wplc.overdrive.com/. https://www.hoopladigital.com/ FOLLOW US: #northshorebookchat. www.facebook.com/northshorelibrary/. www.instagram.com/northshorelibrary/. E-newsletter: eepurl.com/c_TXMD. Recording equipment provided by the River Hills Foundation. Special thanks for their generous donation!…
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Book Chat at North Shore Library

1 A Dash of Romance: Books to Spice up Your Reading List | Episode 46 1:06:50
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Looking to expand your reading repertoire with some romance, whether that be just a hint of romance or more? Librarians Melody, Hannah, and Maren share seven recommendations: a story about a soccer star who finds herself juggling her sport, her father’s expectations, and a new romance; a man hoping to rekindle a romance with the “one who got away”; a human who finds herself navigating the dangers of a land occupied by fairies while navigating new feelings for an immortal fairy; an ex-couple, who find themselves working together 13 years later, must navigate their rekindled feelings; and more! BOOKS WE TALKED ABOUT: People We Meet on Vacation by Emily Henry. Furia by Yamile Saied Méndez. A Court of Thorns and Roses by Sarah J. Maas. Six Crimson Cranes by Elizabeth Lim. A Lot Like Adiós by Alexis Daria. Instructions for Dancing by Nicola Yoon. Isn’t it Bromantic? by Lyssa Kay Adams. CHECK OUT BOOKS: https://www.countycat.mcfls.org/. https://wplc.overdrive.com/. https://www.hoopladigital.com. FOLLOW US: #northshorebookchat. www.facebook.com/northshorelibrary/. www.instagram.com/northshorelibrary/. E-newsletter: eepurl.com/c_TXMD. Recording equipment provided by the River Hills Foundation. Special thanks for their generous donation!…
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Book Chat at North Shore Library

1 I’ll Be Book(ed): Science Fiction Reads to “Terminate” Your Schedule | Episode 45 59:35
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Librarians Melody, Hannah, and guest Bernie recommend nine great science fiction stories to start the new year, covering space samurai adventures, the exploration of the anomalous Area X, and the tragedy of a beloved space western TV series’ cancellation. BOOKS WE TALKED ABOUT: The Ones We’re Meant to Find by Joan He. Space Case by Stuart Gibbs. Authority by Jeff Vandermeer. The Illuminae by Amie Kaufman and Jay Kristoff. Cleo Porter and the Body Electric by Jake Burt. Samurai 8: The tale of Hachimaru by Masashi Kishimoto. Firefly (TV series). Dune (2021 film). Bonds of Brass by Emily Skrutskie. BOOK TALK WITH ZHANNA SLOR: https://www.mcfls.org/northshorelibrary/aprograms.html. CHECK OUT BOOKS: https://www.countycat.mcfls.org/. https://wplc.overdrive.com/. https://www.hoopladigital.com/. FOLLOW US: #northshorebookchat. www.facebook.com/northshorelibrary/. www.instagram.com/northshorelibrary/. E-newsletter: eepurl.com/c_TXMD. Recording equipment provided by the River Hills Foundation. Special thanks for their generous donation!…
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