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Insights Unlocked


1 How Anthropologie gets omnichannel right (and what to learn) 27:29
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Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
The Journey To Creating Viva La Life Media
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Conteúdo fornecido por Ash Tonee. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Ash Tonee ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
From podcast to community powerhouse! Get the inside scoop on the evolution of Viva La Life Media with Ash Tonee. It's Lifestyle Meets Culture Entertainment, with a twist! Hear the unfiltered stories behind the journey, and then join us at vivalalifepodcast.com for community connection, celeb gossip, and all things pop culture. We're oversharing, and you're invited!
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28 episódios
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Conteúdo fornecido por Ash Tonee. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Ash Tonee ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
From podcast to community powerhouse! Get the inside scoop on the evolution of Viva La Life Media with Ash Tonee. It's Lifestyle Meets Culture Entertainment, with a twist! Hear the unfiltered stories behind the journey, and then join us at vivalalifepodcast.com for community connection, celeb gossip, and all things pop culture. We're oversharing, and you're invited!
…
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28 episódios
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The Journey To Creating Viva La Life Media

1 My Unplugged 2012 Mess (and How I’ve Cleaned It Up) 54:19
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Alright Viva Fam, buckle up for a detour on this journey. In this unofficial episode [leak] of “ The Journey To Creating Viva La Life Podcast,” we’re taking a personal dive into the chaotic year of 2012. Get ready for a storytime filled with reflection, a couple of scandals that might explain some of our journey, and most importantly, how we are still learning and growing into healthier, better people. Expect honesty, and maybe even some insights that will resonate with your life journey. For more entertainment, join the Viva Fam at https://vivalalifepodcast.com…
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The Journey To Creating Viva La Life Media

1 Rest is the New Hustle: Ditch Burnout, Level Up Your Life! 42:30
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Feeling burnt out? Yeah, us too. Let's chat about ditching the guilt, setting boundaries that actually work, and finally getting some decent rest. Ash Tonee's sharing real talk on self-care, neurodiversity, and why saying 'no' is your superpower. Time to reclaim your chill. 😉 Join the Viva Fam for community and lifestyle meets culture entertainment at https://vivalalifepodcast.com…
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The Journey To Creating Viva La Life Media

1 Level 34 Unlocked Pt. 2: Motherhood, Independence, and Self-Belief 34:12
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Last week we talked career lessons, and this week we're taking it a step further! Join me as we discuss how those lessons apply to the broader picture of life, including motherhood, independence, and the vital ingredient of self-belief. Join the Viva Fam Community at https://vivalalifepodcast.com
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The Journey To Creating Viva La Life Media

1 Level 34 Unlocked: Wisdom Gained (and Mistakes Made) 56:28
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This week, Ash Tonee gets personal! She reflects on the journey of self-discovery and self-awareness at 34. She'll discuss career pivots, the balance of self-expression, navigating tough situations (like tech glitches and online trolls!), and those "aha!" moments that shape who we become. Tune in for "Lessons I've Learned at 34" for relatable nuggets of wisdom. Visit https://vivalalifepodcast.com for more entertainment and join the community!…
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The Journey To Creating Viva La Life Media

1 The Resilience Code: Thriving Without Family Support 44:08
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How do you ask for help when you don't have close family to rely on? This episode dives into the complexities of seeking support, exploring different approaches and coping mechanisms. We'll discuss the challenges of vulnerability, building trust, and finding the right resources. Join the Viva Fam Community at https://vivalalifepodcast.com…
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The Journey To Creating Viva La Life Media

Join us for a no-holds-barred look back at 2024! We're ditching the polite pleasantries and diving headfirst into the year's biggest triumphs and most cringeworthy moments. Get ready for some honest, unfiltered reflections as we share our candid thoughts on the highs and lows that shaped this past year. For more entertainment, visit https://vivalalifepodcast.com and join the community!…
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The Journey To Creating Viva La Life Media

1 Girl! You Crazy. Why Are Women So Crazy? 44:03
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In this hilarious spin-off of "Why Are Men Jerks? A Comedic Take," Ash Tonee dives deep into the wild world of women. We're talking hormones, mood swings, and all the other crazy stuff that makes us tick. So grab a snack, sit back, and enjoy the ride as we explore the hilarious truth about why women are, well, women. Visit vivalalifepodcast.com for more entertainment!…
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The Journey To Creating Viva La Life Media

Join Ash Tonee as she dives into the age-old question: Why are men, well, *men*? With her signature wit and humor, she'll explore the quirks, foibles, and downright ridiculous behavior of the male species. From mansplaining to ghosting, no topic is off-limits. Get ready for a hilarious and insightful look at the male gender. Subscribe now and don't miss an episode of this hilarious deep dive into the male psyche! Visit vivalalifepodcast.com for more entertainment!…
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The Journey To Creating Viva La Life Media

1 The Art of Winning Without Making Enemies (Or Trying) 50:39
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Ever felt like you had to be a bit of a jerk to get ahead? In this episode, we're ditching that old-school BS. We're talking about how to win big without burning bridges. We'll dive into strategies for staying competitive without being a total pain in the ass. Get ready for some real-world tips on how to be a badass without being a bad person. For more entertainment visit vivalalifepodcast.com…
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The Journey To Creating Viva La Life Media

1 Attitude is Everything... Except When It's Not! 45:40
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Let's talk about the power of a positive mindset and when it's just not enough. In this episode, we'll dive deep into the psychology of attitude, the limitations of positive thinking, and the real-world factors that can shape our experiences. We'll share stories and insights to help you understand how your attitude can make a difference, but it's not always the answer. Tune in to discover the truth about mindset and how to navigate life's ups and downs. Visit www.vivalalifepodcast.com for more entertainment!…
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The Journey To Creating Viva La Life Media

Ever wondered what makes you, you ? Let's dive into the mind-bending world of consciousness. We're talking about brains, souls, and everything in between. Visit https://vivalalifepodcast.com for more entertainment!
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The Journey To Creating Viva La Life Media

1 Living In Adamana - REUPLOAD From (3 Months Later Episode - August 20, 2022) 43:51
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*Rerun* Originally aired August 20, 2022 visit https://vivalalifepodcast.com for more entertainment!
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The Journey To Creating Viva La Life Media

Sex: It's more than just a physical act. From the science behind pleasure to the complexities of relationships, we're diving deep into the world of intimacy, desire, and connection. Visit https://vivalalifepodcast.com for more entertainment! Shop Ash Tonee Shop https://ashtoneeshop.com to treat yourself.…
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The Journey To Creating Viva La Life Media

1 Sexuality, Gender, and Everything In Between 40:52
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Confused about the difference between gender and sexuality? You're not alone! Join us as we unravel the complexities of identity, attraction, and expression. From exploring the gender spectrum to understanding diverse sexual orientations, we're here to challenge stereotypes and promote inclusivity. Get ready to expand your perspective. For more entertainment, visit www.vivalalifepodcast.com!…
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The Journey To Creating Viva La Life Media

1 Cuddling Up with Chaos? Avoiding Cuffing Season Disasters 47:33
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Is it getting cozy out there, or just a recipe for heartbreak? Fall is upon us, and with it comes cuffing season. But before you get swept away by someone looking to hibernate with a significant other, this episode will teach you how to spot the red flags. We'll uncover the clues that might mean your cuddle buddy is just looking for a temporary fix, not forever love. Tune in for tips to navigate cuffing season and find a genuine connection, or avoid getting emotionally snowed in! Visit https://vivalalifepodcast.com for more entertainment!…
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