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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Sabres Live
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No radio station in the USA talks more hockey than WGR Sports Radio 550 and no radio station talks more Buffalo Sabres and NHL hockey better than us. Heard daily from 12PM-1PM on WGR and simulcast on MSG TV, Sabres Live goes deep into the corners everyday, breaking down the play and the players of every Sabres game. Plus, we take listeners around the NHL getting the inside scoop on all the top stories.
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688 episódios
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No radio station in the USA talks more hockey than WGR Sports Radio 550 and no radio station talks more Buffalo Sabres and NHL hockey better than us. Heard daily from 12PM-1PM on WGR and simulcast on MSG TV, Sabres Live goes deep into the corners everyday, breaking down the play and the players of every Sabres game. Plus, we take listeners around the NHL getting the inside scoop on all the top stories.
…
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688 episódios
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×Full Show 02-13
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1 Will teams trade during the tournament? Darren Dreger joins the show 18:01
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Darren joins the show to talk with Marty about the trade landscape during the Four Nations faceoff and how close the Sabres could be to making a trade.
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1 Canada squeaks out win over Sweden in the Four Nations Faceoff 24:42
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Marty talks about the opening game of the Four Nations Faceoff and how Rasmus Dahlin performed for Team Sweden.
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1 What are you most excited for in the Four Nations Faceoff? 26:38
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Brian and Marty talk about the Four Nations Faceoff and what they expect to see from the tournament.
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1 Discussing some potential trade targets for the Sabres 14:54
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The guys talk about the best targets for the Sabres as the NHL trade deadline approaches
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1 Rochester head coach Michael Leone talks on the team's success 27:25
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Brian and Marty talk with Michael Leone about his thoughts on why the Amerks have had great success recently.
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1 Will the Sabres establish a more offensive identity after the break? 16:15
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The guys talk about the Sabres offensive game play and if things can improve if the team leans into being a high flying offensive team.
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1 What big moves could we see at the NHL trade deadline? 26:43
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Brian and Marty talk about the potential for a big move coming at the trade deadline for the Sabres.
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1 Best of WGR Interviews: Bills-Myles Garrett Chatter; Sabres Trade Rumors 1:38:49
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The best interviews this week from The Jeremy & Joe Show, The Extra Point Show, Schopp & the Bulldog, One Bills Live, and Sabres Live. Sal Capaccio discusses the chances of the Bills landing Myles Garrett, and NFL draft insider Matt Miller discusses his recent mock draft and who he has going to Buffalo. 92.3 The Fan Browns insider Daryl Ruiter joins to discuss the possibility of Cleveland actually moving the star pass rusher. Plus, Lindy Ruff joins to discuss Buffalo's solid run of form lately, Darren Dreger shares the latest trade chatter, and Paul Hamilton weighs in on whether the Sabres can make a playoff push.…
Full Show 02-06
Darren Dreger joins the show to talk the latest surrounding the Sabres
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1 Shayna Goldman and trade talks around the NHL 27:38
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Marty and Duffer are joined by Shayna Goldman to talk the latest around the NHL
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1 How are other teams around the Sabres performing? 16:03
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12:30pm - The guys talk about how other teams that're near the Sabres in the standings are doing.
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1 The Sabres win their fourth game in a row 26:41
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12pm - Brian and Marty talk about the key components in the Sabres fourth win in a row.
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1 Will Isak Rosen make an impact during his call up? 16:30
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12:30pm - The guys talk about Rosen's call up and how he can make an impact on the Sabres lineup
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1 How will the Sabres respond to the hit on Thompson? 27:02
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12pm - Brian and Marty talk about the response needed from the Sabres after the hit on Tage Thompson.
Full Show 02-03
Duffer and Marty run through some of the news around the NHL
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1 How did you feel about the Sabres win over the New Jersey Devils? 29:07
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12pm - Brian and Marty talk about the Sabres win over the Devils and the problems that ensued in the win.
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1 Pete Weber talks on his Rob Ray memories and on the Nashville Predators 16:54
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12:30 pm - Pete joins the show to talk with the guys about his favorite Rob Ray stories.
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1 Brad May talks on his favorite Rob Ray stories 25:58
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12 pm - Brad May joins the show to talk with the guys about his favorite Rob Ray stories
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1 Darren Dreger talks on the Elias Pettersson rumors 16:44
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1 Shayna Goldman talks on the Elias Pettersson trade rumors 25:21
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Full show.
12:30pm - Rangers struggles continue with the loss over Carolina.
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1 Thompson and Peterka both score three in 7-2 win over the Bruins 26:56
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12pm - Sabres dominate the Bruins with both Thompson and Peterka getting hat tricks.
Full show featuring Jiri Kulich.
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1 Capitals sign Logan Thompson to a six-year deal 13:57
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12:30pm - Going around the NHL and the moves made by Carolina and Washington.
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1 Jiri Kulich on his first full season in the NHL 28:49
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12pm - Jiri Kulich joins the show as the Sabres are back to work against the Bruins.
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1 Shayna Goldman - Who will top teams target at the deadline? 14:21
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Shayna joins the show to talk with the guys about the trade targets of the top teams in the NHL.
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1 The Sabres powerplay woes lead to a loss in Calgary 28:25
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Brian and Marty talk about the Sabres loss to the Calgary Flames
Full show
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1 Darren Dreger will the Sabres be sellers at the deadline 17:47
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12:30pm - Hockey insider Darren Dreger joins the show going around the NHL
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1 Sabres after dark back continues against the Flames 25:21
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12pm - Sabres road trip out west continues in Calgary
Full show.
12:30pm - What happened at the Oilers game and Corey Perry?
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