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Insights Unlocked


1 How Anthropologie gets omnichannel right (and what to learn) 27:29
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Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
Lilac Wine - The Podcast
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Conteúdo fornecido por Bruce Janu. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Bruce Janu ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
It was the summer of 1917. Abelia Brody and Robert Bishop are two lonely people brought together by fate, in a time of war. Lilac Wine weaves their story through the lens of history. Join author Bruce Janu as he reads from his novel-in-progress, bringing his audience on a candid journey through the creative writing process. Become part of the process, offer suggestions and constructive criticism. Lilac Wine: The Podcast is a unique, crowd-edited novel in real-time. Join the discussion, make suggestions, comment on the novel at http://www.lilacwinenovel.com ABOUT THE AUTHOR Bruce Janu's first documentary, Facing Sudan, hit the festival circuit in 2007, winning two best documentary awards. In 2008, he released a follow-up,Crayons and Paper. Both films are available for streaming on Amazon Prime and for download at Bell, Book and Camera Productions. Currently, he is working on his first novel, Lilac Wine and hosts an internet radio station called Vinyl Voyage Radio. He also hosts a weekly show dedicated to Frank Sinatra called The FS Detention Club. Bruce is a teacher by trade and lives outside of Chicago with his wife and two boys.
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29 episódios
Marcar/Desmarcar tudo como reproduzido ...
Manage series 2464792
Conteúdo fornecido por Bruce Janu. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Bruce Janu ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
It was the summer of 1917. Abelia Brody and Robert Bishop are two lonely people brought together by fate, in a time of war. Lilac Wine weaves their story through the lens of history. Join author Bruce Janu as he reads from his novel-in-progress, bringing his audience on a candid journey through the creative writing process. Become part of the process, offer suggestions and constructive criticism. Lilac Wine: The Podcast is a unique, crowd-edited novel in real-time. Join the discussion, make suggestions, comment on the novel at http://www.lilacwinenovel.com ABOUT THE AUTHOR Bruce Janu's first documentary, Facing Sudan, hit the festival circuit in 2007, winning two best documentary awards. In 2008, he released a follow-up,Crayons and Paper. Both films are available for streaming on Amazon Prime and for download at Bell, Book and Camera Productions. Currently, he is working on his first novel, Lilac Wine and hosts an internet radio station called Vinyl Voyage Radio. He also hosts a weekly show dedicated to Frank Sinatra called The FS Detention Club. Bruce is a teacher by trade and lives outside of Chicago with his wife and two boys.
…
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29 episódios
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Lilac Wine - The Podcast

On this, the season finale, Billy considers enlisting in order to get out of Lilly Springs when an unexpected visitor changes everything. Lilac Wine-The Podcast is a unique show where author Bruce Janu reads a chapter of his historical novel-in-progress every other week, chapter by chapter, eventually finishing it as the podcast progresses. Lilac Wine: The Podcast is a unique, crowd-edited novel in real-time. Listeners are invited to comment and discuss each episode at lilacwinenovel.com.…
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Lilac Wine - The Podcast

Robert delivers a record to Abelia and they share an awkward dance to the fast paced music of the Original Dixieland Jass Band. Lilac Wine-The Podcast is a unique show where author Bruce Janu reads a chapter of his historical novel-in-progress every other week, chapter by chapter, eventually finishing it as the podcast progresses. Lilac Wine: The Podcast is a unique, crowd-edited novel in real-time. Listeners are invited to comment and discuss each episode at lilacwinenovel.com.…
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Lilac Wine - The Podcast

Art is lying in rest in his front parlor with Robert standing vigil, as is the custom in Lily Springs, but music brings him out into the night. Lilac Wine-The Podcast is a unique show where author Bruce Janu reads a chapter of his historical novel-in-progress every other week, chapter by chapter, eventually finishing it as the podcast progresses. Lilac Wine: The Podcast is a unique, crowd-edited novel in real-time. Listeners are invited to comment and discuss each episode at lilacwinenovel.com.…
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Lilac Wine - The Podcast

Trying to lure Robert with river Americana, Billy takes him "jugging" for catfish. Lilac Wine - The Podcast is a unique show where author Bruce Janu reads a chapter of his historical novel-in-progress week by week, chapter by chapter, eventually finishing it as the podcast progresses. Lilac Wine: The Podcast is a unique, crowd-edited novel in real-time. Listeners are invited to comment and discuss each episode at lilacwinenovel.com.…
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Lilac Wine - The Podcast

Robert deals with the aftermath of his waking dream and ponders his choice of coming to Lily Springs. Lilac Wine - The Podcast is a unique show where author Bruce Janu reads a chapter of his historical novel-in-progress week by week, chapter by chapter, eventually finishing it as the podcast progresses. Lilac Wine: The Podcast is a unique, crowd-edited novel in real-time. Listeners are invited to comment and discuss each episode at lilacwinenovel.com.…
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Lilac Wine - The Podcast

It is the Fourth of July and Ellie's special guest arrives, hawking Liberty Loans. Lilac Wine - The Podcast is a unique show where author Bruce Janu reads a chapter of his historical novel-in-progress week by week, chapter by chapter, eventually finishing it as the podcast progresses. Lilac Wine: The Podcast is a unique, crowd-edited novel in real-time. Listeners are invited to comment and discuss each episode at lilacwinenovel.com.…
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Lilac Wine - The Podcast

As the 4th of July celebration begins in the town triangle, Robert wonders if Abelia is going to make an appearance. Lilac Wine - The Podcast is a unique show where author Bruce Janu reads a chapter of his historical novel-in-progress week by week, chapter by chapter, eventually finishing it as the podcast progresses. Lilac Wine: The Podcast is a unique, crowd-edited novel in real-time. Listeners are invited to comment and discuss each episode at lilacwinenovel.com.…
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Lilac Wine - The Podcast

Robert has another dream of the war. This time it is more real. More terrifying. Lilac Wine - The Podcast is a unique show where author Bruce Janu reads a chapter of his historical novel-in-progress week by week, chapter by chapter, eventually finishing it as the podcast progresses. Lilac Wine: The Podcast is a unique, crowd-edited novel in real-time. Listeners are invited to comment and discuss each episode at lilacwinenovel.com.…
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Lilac Wine - The Podcast

Robert pays a visit to Abelia and she tends his wound with a salve made from marigolds and arnica. Lilac Wine - The Podcast is a unique show where author Bruce Janu reads a chapter of his historical novel-in-progress week by week, chapter by chapter, eventually finishing it as the podcast progresses. Lilac Wine: The Podcast is a unique, crowd-edited novel in real-time. Listeners are invited to comment and discuss each episode at lilacwinenovel.com.…
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Lilac Wine - The Podcast

After waking up the next day, Robert is confronted by Art and Tom about the incident aboard the Sidney and he learns firsthand how a small town operates. Lilac Wine - The Podcast is a unique show where author Bruce Janu reads a chapter of his historical novel-in-progress week by week, chapter by chapter, eventually finishing it as the podcast progresses. Lilac Wine: The Podcast is a unique, crowd-edited novel in real-time. Listeners are invited to comment and discuss each episode at lilacwinenovel.com.…
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Lilac Wine - The Podcast

Robert tries to piece together what happened on the Sidney, and Billy gets a telegram from Streckfus Steamers. Lilac Wine - The Podcast is a unique show where author Bruce Janu reads a chapter of his historical novel-in-progress week by week, chapter by chapter, eventually finishing it as the podcast progresses. Lilac Wine: The Podcast is a unique, crowd-edited novel in real-time. Listeners are invited to comment and discuss each episode at lilacwinenovel.com.…
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Lilac Wine - The Podcast

The excursion on the SS Sidney takes a turn for the worse for Robert and Billy. Lilac Wine - The Podcast is a unique show where author Bruce Janu reads a chapter of his historical novel-in-progress week by week, chapter by chapter, eventually finishing it as the podcast progresses. Lilac Wine: The Podcast is a unique, crowd-edited novel in real-time. Listeners are invited to comment and discuss each episode at lilacwinenovel.com.…
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Lilac Wine - The Podcast

Billy takes Robert for an unconventional trip on the SS Sidney, a streamer tramping along the upper Mississippi. Lilac Wine - The Podcast is a unique show where author Bruce Janu reads a chapter of his historical novel-in-progress week by week, chapter by chapter, eventually finishing it as the podcast progresses. Lilac Wine: The Podcast is a unique, crowd-edited novel in real-time. Listeners are invited to comment and discuss each episode at lilacwinenovel.com.…
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Lilac Wine - The Podcast

Abelia makes some gazpacho and is surprised at how she feels when Robert visits once again. Lilac Wine - The Podcast is a unique show where author Bruce Janu reads a chapter of his historical novel-in-progress week by week, chapter by chapter, eventually finishing it as the podcast progresses. Lilac Wine: The Podcast is a unique, crowd-edited novel in real-time. Listeners are invited to comment and discuss each episode at lilacwinenovel.com.…
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Lilac Wine - The Podcast

Robert begins delivering mail in Lily Springs. And he discovers that everybody has an opinion about the strange woman who lives at 24 River Road. Lilac Wine - The Podcast is a unique show where author Bruce Janu reads a chapter of his historical novel-in-progress week by week, chapter by chapter, eventually finishing it as the podcast progresses. Lilac Wine: The Podcast is a unique, crowd-edited novel in real-time. Listeners are invited to comment and discuss each episode at lilacwinenovel.com.…
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