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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Conteúdo fornecido por Dimagh Podcast | بودكاست دماغ and Rayan karkadan. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Dimagh Podcast | بودكاست دماغ and Rayan karkadan ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
بودكاست_دماغ بودكاست عربي عن الصحة النفسية واللياقة العقلية، السعادة، وظواهر العبقرية والغباء. كل ما يخص الدماغ Email: Thedimagh@gmail.com
Conteúdo fornecido por Dimagh Podcast | بودكاست دماغ and Rayan karkadan. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Dimagh Podcast | بودكاست دماغ and Rayan karkadan ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
بودكاست_دماغ بودكاست عربي عن الصحة النفسية واللياقة العقلية، السعادة، وظواهر العبقرية والغباء. كل ما يخص الدماغ Email: Thedimagh@gmail.com
ادعموا البودكاست بالاشتراك هنا www.thedoctorrayan.com أستضيف د. نهال التي تحكي قصتها مع التحرش والإكتئاب، آثارهم النفسية والحياتية عليها، أصعب اللحظات، وكيفية تغلبها على هذه التحديات. د. نهال تعطي بعض النصائح لمن يتعرض لظروف مماثلة في نهاية الحلقة لمتابعة ضيفتنا د. نهال انستاقرام: www.instagram.com/nihalKns ولمتابعة دماغ في تويتر و انستاقرام www.instagram.com/dimaghpodcast www.twitter.com/dimaghpodcast لا تنسوا تدعموني وتزوروا موقعي الشخصي www.thedoctorrayan.com…
ادعموا البودكاست بالاشتراك هنا www.thedoctorrayan.com أستضيف صديقي كوتش ناصر العوض و ناخذ الأخبار من بعض عن كيف تخطينا صعوبات وتحديات كبيرة في جائحة كورونا، ويحدثنا ناصر عن كيف تخطاها بالتعرف على نفسه من جديد. وهل يفيدك نفسيا إنك تتعلم كيف تتعرف على نفسك ؟ لمتابعة ضيفنا كوتش ناصر انستاقرام: www.instagram.com/levelup.naser ولمتابعة دماغ في تويتر و انستاقرام www.instagram.com/dimaghpodcast www.twitter.com/dimaghpodcast لا تنسوا تدعموني وتزوروا موقعي الشخصي www.thedoctorrayan.com…
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