A hockey podcast hosted by Dimitri Filipovic that has been regressing to the mean since 2015.
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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
The Parking Lot - A Beer League Hockey Podcast explicit
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Conteúdo fornecido por Taco Tom McLean. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Taco Tom McLean ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
A beer league hockey podcast. Follow along as we talk about the basics of learning to play, gear, chirps, and the fantastic stories told in the parking lot.
…
continue reading
140 episódios
Marcar/Desmarcar tudo como reproduzido ...
Manage series 2786969
Conteúdo fornecido por Taco Tom McLean. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Taco Tom McLean ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
A beer league hockey podcast. Follow along as we talk about the basics of learning to play, gear, chirps, and the fantastic stories told in the parking lot.
…
continue reading
140 episódios
Todos os episódios
×Send us a text Jimi Drinkall re-joins the show to give us an update on the February 2025 American Pond Hockey tourney. Short and Sweet, Pigeons. Enjoy.
Send us a text Joey Hill joins the b'ys for Episode 137 - The Bergeron Episode. We all need to come together and put a lil sum sum on the board for Asheville Hockey.
Send us a text Jussi that? That's right it's Episode 136, the Jussi Jokinen and Matthew Barnaby episode. A-A-Ron Wilson of the Seattle Piranhas joins the show to tell us a little about beer league near the town that brought us Grundge and has a street that was actually named skid row. It was where the loggers pushed the cut longs down the hill on skids. It was also a row populated by the precursors to the Race Trac ladies (hookers) that flocked to Seattle during their boom time to provide a lil sum sum for the logger b'ys. Enjoy.…
Send us a text Rich "Clifford" Christoffer and Matt "Tracfone" Jaronczyk from the Nauti Boyz HC join the the show to share the joys of playing beer league in Long Island. It's good to be back.
Send us a text Episode 134 - The Beezer Episode. The B'ys are back for a quick one. Updates on the local hockey and what to expect in the next few months. Enjoy. Lot of F-Bombs in this one, sorry. :)
Send us a text The JePu Episode. Dillon Harrington finally joins the boys to tell his story. He's a beauty and a hell of a fighter. Enjoy.
Send us a text Rich and Carolyn from Dirty Dangles join the show to tell us a little about youth hockey and beer league in northern California. Oh and the Panthers are the STANLEY CUP CHAMPIONS FOR 2024.
Send us a text This Episode 131 is dedicated to the loving memory of Robert Lee Rutherford, 5-6-1939 to 5-22-2024. We affectionately knew him as Papaw. I got to meet Papaw in around 1997-1998 and he was still working at the Lee County Mosquito Control. He was a veteran of the Viet Nam war and served 20 years in the USAF. He did me the most glorious favor of all by telling me "yes" to my very important question of "may I marry your daughter". It has been a fantastic ride since. He was just such a nice man, a real Good Guy. Loving father of three and fantastic grandfather to my two boys. I got to spend the last 17 months with Papaw and over this increasingly sad time I got to witness actual True Love in the loving, thoughtful, all encompassing care of his now widow, Pong Sun (Mamaw). I thought I had a clue what true love meant. I did not. Now I do. We will miss Robert, Bob, Papaw dearly and we wish him everlasting peace until we meet him again.…
Send us a text Happy Mothers Day, pigeons. Your Ma is the reason you're here, so make their day a special one. For those that have theirs in heaven, celebrate their fantastic lives with a smile and a fond memory. Barbara Puckett and Bette McLean join the show to tell us a little about their little boys. It's a great one. Enjoy.…
Send us a text Mark Mowers and Andrew Alberts join the show to talk a little about Mark's career in pro hockey from AHL to NHL to Switzerland and everywhere in between. Plus we get to learn about a fantastic new fund called the Warrior For Life Fund. We're gonna ask you peeps to open your hearts and your wallets again to help The Parking Lot help out this fine charity. This is a real good one. Enjoy.…
Send us a text Dave Shepard, a local beer leauger, joins the show to tell us about "The Fad of the Day", rowing/crew, and some beer league hockey. It's a good one. Enjoy.
Send us a text Jeff Brubaker joins the show to tell about his long career spread among 20 plus teams and 7 leagues, coaching, and his business listing/purchasing company. The boys recap the week and get into the weeds of NIL and the Transfer Portal. Its a good one. Enjoy.
Send us a text The one and only Terry O'Reilly #24 from the Boston Bruins joins the show to tell us about growing up as the milkman's sun and 13 straight years in the NHL with the Big Bad Bruins. Its a good one. I apologize for some of the edits and outside noise. We are still experimenting with the mobile rig. Enjoy.…
Send us a text Joey Walsh joins the show to tell us a little about youth, high school, junior, and beer league hockey in and around Toronto, Ontario. He tells a bunch more about his hockey gear company HockeyStickMan.com. This is an excellent one. Enjoy.
Send us a text Wes Sprecher from Swamp Cat Brewery joins the show to tell us a little about his life growing up in the Burg, high school hockey, and some beer league. He tells us a lot about starting up a City Community Focused Beer Garden. Great kid, great show. Enjoy.
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