The ProZ.com Translation And Interpreting podcast

27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

The ProZ.com Translation and Interpreting Podcast

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Helping freelance translators and interpreters succeed! The ProZ.com podcast features interview from some of the translation and interpreting industry's biggest names, with the aim of helping freelancer translators and interpreters take the next step in their careers. Visit https://www.proz.com to register and https://training.proz.com for information on our courses and workshops.

80 episódios

#Business #Paul Urwin

The ProZ.com Translation and Interpreting Podcast

updated há 2 anos

Home de séries•Feed

80 episódios

#Business #Paul Urwin

Todos os episódios

1
80. LinkedIn: Engagement, Metrics and Constant Content featuring Belinda Grace Fischer 29:43

há 2 years29:43

29:43

An excellent interview with business owner Belinda Grace Fischer ,who explains how best to use LinkedIn to attract new translation and interpreting clients. She shares insights into her journey - how she got started and then progressed to where she is today, including how she has managed to focus on her preferred specialization of marketing. We talk about LinkedIn profiles, how to post the right content, how to stay active on the platform, vanity metrics and engagement. She also shares a rule for making sure your posts are balanced between topics. A fantastic episode for anyone looking to use LinkedIn as a tool for getting more clients for their translation or interpreting business.…

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79. The Wonderful World of Machine Translation and Why it Matters to You featuring Jay Marciano PART 2 28:50

há 2 years28:50

28:50

Part 2 of Paul's interview with machine translation expert Jay Marciano. In this part, we talk about translator opinions of MT, whether or not it makes sense to study translation at university, language professionals, the fragmented translation industry, user-generated content, how translator roles may change, MT providers, confidentiality and efficiency improvements. Listening to this episode is a great way for anyone in the translation and localization industry to spend 30 minutes of their time!…

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78. The Wonderful World of Machine Translation and Why it Matters to You featuring Jay Marciano PART 1 35:56

há 2 years35:56

35:56

Jay Marciano is an machine translation expert with decades of experience. In this fascinating episode he takes us through the evolution of MT from rules based through statistical and on to neural machine translation. He also shares his thoughts on the current status of MT and potential future developments. His understanding of the subject is incredible and he is able to explain the different topics in a very clear manner. This is a very insightful episode and a must-listen for anyone in the translation and localization industry.…

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77. Court Interpreting, Simulcast Intepreting and Dialect Coaching featuring Esther Hermida 34:36

há 2 years34:36

34:36

Esther Hermida has enjoyed quite the career. From starting out as a court interpreter to working on live simulcasts and working as a dialect coach for the likes of Hollywood actress Jennifer Garner, it has been an amazing journey so far. She shares how (and why) she got started, working as an interpreter in different environments, and the very important work she does for AAPTI (The American Alliance of Professional Translators and Interpreters).…

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76. Tech Tools, Pricing and Entrepreneurial Ideas 44:07

há 2 years44:07

44:07

Joe Lépine shares some concrete tips in this value-packed episode. He talks about translating the texts for parking meters, changing direction, refining your client base, working with other translators, entrepreneurial ideas, tech tools, pricing and consistency checkers, among other things! This really is an action-filled episode featuring a very eloquent and experienced trainer who thrives on sharing his ideas and inspiring others.…

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75. 7 New Year Motivation and Strategy Tips 17:05

há 2 years17:05

17:05

Paul shares some tips for freelance translators and interpreters who are looking to up their game and make real progress in 2023. Paul discusses resolutions vs. goals, process vs. results, pivoting, finding the right market, collaboration, improving technically and online spaces. Tune in and get your year off to a great start!…

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74. Getting Started, Artificial Intelligence and Career Paths featuring Kole Wright 33:36

há 2 years33:36

33:36

Join new-to-the-profession Kole Wright as he takes us through the first part of what is certain to be an exciting career journey. Kole might only have started recently, but has plenty of insights to share - both for those who are embarking on a similar path and for those with years of experience. Kole enters the industry from a fascinating new angle and, in particular, his explanation of Artificial Intelligence, image generators, machine learning and parallels with the art world are not something you want to miss!…

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73. Court and Conference Interpreting featuring Jessie Liu 31:57

há 2 years31:57

31:57

Jessie takes us through her fascinating journey - from starting out in accounting to working as a court interpreter, and then going back to school to study conference interpreting. We discuss her Master's from the Middlebury Institute, some of the ins and outs of court interpreting, vicarious trauma, income streams, interpreter preparation, remote simultaneous interpreting, Zoom language access, advocacy and client education. This is a must-listen for anyone working as an interpreter or thinking of doing so.…

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72. The ProZ.com Industry Report 2022 (Part 2) 47:00

há 2 years47:00

47:00

The second part of the detailed and revealing report put together by ProZ.com's Jared Tabor.

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71. The ProZ.com Industry Report 2022 (Part 1) 46:38

há 2 years46:38

46:38

ProZ.com industry reports take a look at some of the changes that are affecting freelance language professionals, as told by the language professionals themselves. The reports include discussion of the trends, obstacles and opportunities involved in freelance work in the language services industry today, and how professionals are dealing with these trends. These reports are free for all full ProZ.com members .…

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70. Productivity Hacks 14:53

há 2 years14:53

14:53

Paul shares 8 productivity hacks for translators and interpreters including deep work, technology, time tracking and screen set up. Some of these might seem obvious, but making sure your approach is fine-tuned can really improve your overall situation in the long term--and not just in terms of translation or interpreting efficiency--to the benefit of your health too!…

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69. Content Creation, Audiences, and Personal Brand featuring Kelsey Frick 38:27

há 2 years38:27

38:27

Kelsey has made a name for herself as someone who creates content that is really in tune with the activities of a freelance translator. In this episode, she shares her story - from starting out in a boutique translation agency to managing multiple freelance roles. We then talk about content creation, networks, personal brands, experimenting with content, authentic content, creating different types of content, generating ideas for posts and target market vs. audience. It's an action-packed episode that will inspire freelance translators and help them understand how to get started with content creation.…

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68. Consultancy, Cultural Communication and Building a Business featuring Vasiliki Prestidge 33:36

há 2 years33:36

33:36

Vasiliki shares some great stories from her journey: from working at Pinewood Studios to facilitating large legal deals between clients in different cultures and countries. She talks about building a client base, working freelance vs. full-time employment, running a translation department, legal consulting and building a remote team. This episode is essential listening for anyone who wants to explore and understand some of the many different paths the career of a translator can take.…

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67. Freelancer Issues, Business Planning and Freelanceverse featuring Adrian Probst 38:56

há 2 years38:56

38:56

Adrian joins Paul to talk about the relationship between PMs and freelancers, role models, business planning, peer comparisons, mindset, diversification/balance, Freelanceverse, content planning, different audiences and general freelancer issues. Adrian sets out to help freelance translators in his own unique and authentic style, so don't miss this revealing and helpful episode!…

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66. Specialization, Sports, SEO, SAAS AND Starting An LSP 32:08

há 3 years32:08