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Marketecture: Get Smart. Fast.
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Conteúdo fornecido por Marketecture Media, Inc. and Marketecture Media. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Marketecture Media, Inc. and Marketecture Media ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. Every Monday there's an in-depth vendor interview where you learn about interesting companies. https://www.marketecture.tv
…
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282 episódios
Marcar/Desmarcar tudo como reproduzido ...
Manage series 3331208
Conteúdo fornecido por Marketecture Media, Inc. and Marketecture Media. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Marketecture Media, Inc. and Marketecture Media ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. Every Monday there's an in-depth vendor interview where you learn about interesting companies. https://www.marketecture.tv
…
continue reading
282 episódios
Todos os episódios
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Marketecture: Get Smart. Fast.

1 Understanding Concepts Over Keywords: Inside Inuvo's AI-Powered Targeting with Eric Tilbury 14:38
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In this episode, Ari Paparo interviews Eric Tilbury, Head of Operations at Inouvo, to explore how their platform moves beyond traditional keyword targeting using a proprietary “concept graph.” Tilbury explains how Inouvo identifies the underlying meaning and sentiment of content at the sentence level, enabling more precise ad targeting—even without user identifiers. He shares the company’s origins from a UCLA machine learning lab, their dual business model spanning ad tech and publishing, and the ongoing challenge of attribution in a post-ID world. The conversation also touches on how Inouvo integrates with Microsoft’s SSP and why building trust around alternative measurement remains a key hurdle. Learn more about your ad choices. Visit megaphone.fm/adchoices…
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Marketecture: Get Smart. Fast.

1 Episode 118: Anthony Katsur on Navigating the Future of Ad Tech with Trusted Server 54:08
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Anthony Katsur explores the Trusted Server initiative, its impact on ad tech, and how it addresses challenges like browser privacy, signal loss, and ad blocking while enhancing attribution and transparency. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Marketecture: Get Smart. Fast.

1 How KERV.ai is Powering Contextual Video and Shoppable Ads with AI 13:54
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In this episode of Marketecture, Ari Paparo sits down with Gary Mittman, CEO of KERV.ai, to discuss how AI-driven video analysis is transforming contextual relevance and shopability. Mittman explains how KERV’s technology identifies key moments in video content to enable dynamic, targeted ad placements, creating new opportunities for publishers and advertisers. The conversation covers use cases with major media companies, the role of AI in ad compliance, and the challenges of integrating contextual targeting into the evolving ad tech landscape. Learn more about your ad choices. Visit megaphone.fm/adchoices…
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Marketecture: Get Smart. Fast.

1 Episode 117: Chris Kane and Mike O'Sullivan debate supply and data 45:33
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Chris Kane, and Mike O'Sullivan have a spirited debate on the Marketecture Live stage. Eric and Ari break down the latest on ad verification, Applovin’s response to short-seller attacks, the ongoing DSP fee wars, and major moves by X and XAi. Learn more about your ad choices. Visit megaphone.fm/adchoices…
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Marketecture: Get Smart. Fast.

1 Bonus Episode: The Brand Forum, a New Podcast from Marketecture 27:34
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Marketecture’s Jeremy Bloom and co-host Josh Palau go deep on what matters to brands. Each week the Brand Forum brings in leading brand marketers to talk advertising, media, and marketing through an insider's lens. In our inaugural episode, Josh and Jeremy sit down with Alex Birchmeier of Conagra Brands. Alex talks through testing new channels, pushing new boundaries, and all in all how he balances time and efforts across a powerhouse portfolio of brands. Learn more about your ad choices. Visit megaphone.fm/adchoices…
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Marketecture: Get Smart. Fast.

1 Sean Black from DailyMotion talks about myths and misunderstandings in the CTV market 24:45
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This interview was recorded at Marketecture Live. Sean Black from DailyMotion talks about myths and misunderstandings in the CTV market. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Marketecture: Get Smart. Fast.

1 Episode 116: Brian Wieser on why his ad forecasts are heading downwards and what happens if pharma ads are banned 54:06
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Ari, Eric, and Brian Wieser dive into the revised 2025 ad forecast, what’s driving uncertainty, and the potential impact of pharma ad bans. Plus, AI advancements reshaping media buying, IAB’s latest technology, and YouTube allowing host-read ads. Learn more about your ad choices. Visit megaphone.fm/adchoices…
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Marketecture: Get Smart. Fast.

1 Marketecture Live: Bill Wise and Grant Parker on the New Innovid 22:38
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At the Marketecture Live event, Bill Wise (CEO of Mediaocean) and Grant Parker (President of Innovid) discussed the merger of Flashtalking and Innovid, emphasizing scale, independence, and AI-driven innovation in ad tech. They highlighted balancing control and transparency for advertisers while competing with Google’s ecosystem. The conversation covered AI’s role in campaign automation, supply path optimization, and the Harmony initiative, which enhances ad performance across multiple channels. They also touched on brand safety, DSP market fragmentation, and future ad tech trends, underscoring their commitment to neutral, scalable solutions for enterprise advertisers. Learn more about your ad choices. Visit megaphone.fm/adchoices…
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Marketecture: Get Smart. Fast.

1 Episode 115: Brian O'Kelley on AI, Carbon, and the Scope3 pivot 56:35
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Brian O'Kelley joins Ari on stage at Marketecture Live where they go in depth on the latest product announcements from Scope3. Also, Ari and Eric discuss highlights from Marketecture Live, including Innovid’s brand launch, Netflix’s Ad Suite, updates in ad tech, and recent media M&A activity. Learn more about your ad choices. Visit megaphone.fm/adchoices…
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Marketecture: Get Smart. Fast.

1 Sovrn's Signal product gives publishers tools for ad performance 17:39
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Sovrn's Signal product is an on-page measurement and data enrichment tool designed to help publishers increase the value of their ad inventory. In the interview, Peter Cunha, Managing Director of Signal at Sovrn, explains that the product enhances bid requests by incorporating attention metrics, dynamic floor pricing, and identity signals to improve ad performance. Signal originated from Sovrn’s acquisition of OnScroll, a company that pioneered viewable engaged time as an early attention metric. Sovrn differentiates itself by eliminating revenue share on its SSP and instead charging publishers a volumetric CPM fee only when Signal improves yield. The conversation also touches on the growing role of attention-based advertising, the challenges of industry adoption, and why major platforms like Google and Amazon don’t offer similar data transparency to publishers. Learn more about your ad choices. Visit megaphone.fm/adchoices…
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Marketecture: Get Smart. Fast.

1 Episode 114: Kate O’Loughlin on why Kids Ads are SuperAwesome 51:05
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SuperAwesome is a leading marketing company focused on kids and teens. Kate, the CEO, comes on the show to talk about the challenges with marketing to this regulated market. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Marketecture: Get Smart. Fast.

1 Waymark: AI video creation for traditional media 13:35
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The interview with Alex Persky-Stern, CEO of Waymark, explores the company's AI-powered video production platform, which simplifies ad creation for media companies and advertisers. Waymark automates video generation by pulling assets from business websites, leveraging AI to create motion graphics, voiceovers, and scripting, while integrating with Shutterstock for additional content. The platform primarily serves TV, streaming, and ad tech industries, enabling efficient video ad creation for mid-market and local advertisers. Persky-Stern highlights Waymark’s shift towards automated, large-scale video generation and its expansion into ad tech. The company follows a SaaS-based pricing model and sees platforms, not advertisers, as the key stakeholders in AI-powered ad creation. Addressing concerns about AI limitations, he emphasizes Waymark’s focus on real business assets rather than purely AI-generated visuals. Looking ahead, he foresees the rise of automated, data-optimized video content as a major industry shift. Learn more about your ad choices. Visit megaphone.fm/adchoices…
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Marketecture: Get Smart. Fast.

1 Episode 113: In-app measurement with Brian Quinn of AppsFlyer, plus lots of M&A news 49:39
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Lotame acquired by Publicis Lockr acquired by Viant Blis acquired by T-Mobile Learn more about your ad choices. Visit megaphone.fm/adchoices
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Marketecture: Get Smart. Fast.

Cheq.ai is a cybersecurity company that specializes in protecting marketers from various forms of fraud, data manipulation, and bot-driven attacks. Their platform helps businesses detect and block fake users, prevent click fraud in digital advertising, and ensure marketing analytics remain accurate by filtering out non-human traffic. Cheq.ai also addresses broader security risks, such as preventing unauthorized data collection by third-party marketing tools. Their solutions cater primarily to enterprises but also offer self-serve options for small businesses, helping them reduce wasted ad spend and improve decision-making by mitigating fraudulent activities. Learn more about your ad choices. Visit megaphone.fm/adchoices…
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Marketecture: Get Smart. Fast.

1 Episode 112: Ilya Pozin of Telly on why the future of TV is free 51:13
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Telly is giving away free TVs. Seriously. We find out how exactly they can make enough money on ads to support this. Learn more about your ad choices. Visit megaphone.fm/adchoices
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