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Conteúdo fornecido por Sandra Velasquez. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Sandra Velasquez ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
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The Nopalera Podcast
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Conteúdo fornecido por Sandra Velasquez. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Sandra Velasquez ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
My name is Sandra Velasquez and I am the Founder of Nopalera, a Mexican Botanical Bath & Body brand that celebrates an elevates culture. I founded Nopalera with a vision to change the cultural perception of the value of Latino goods in the marketplace while inspiring my community to stand in their worth. This podcast is a mix of solo episodes and conversations with industry friends where I discuss the strategies, systems, ups & downs, of building a brand from the ground up. I am very passionate about providing access to my fellow entrepreneurs about what it's really like to build a business that can scale. If you are a bootstrapped founder too, this is for you. This is for us.
…
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47 episódios
Marcar/Desmarcar tudo como reproduzido ...
Manage series 3333129
Conteúdo fornecido por Sandra Velasquez. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Sandra Velasquez ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
My name is Sandra Velasquez and I am the Founder of Nopalera, a Mexican Botanical Bath & Body brand that celebrates an elevates culture. I founded Nopalera with a vision to change the cultural perception of the value of Latino goods in the marketplace while inspiring my community to stand in their worth. This podcast is a mix of solo episodes and conversations with industry friends where I discuss the strategies, systems, ups & downs, of building a brand from the ground up. I am very passionate about providing access to my fellow entrepreneurs about what it's really like to build a business that can scale. If you are a bootstrapped founder too, this is for you. This is for us.
…
continue reading
47 episódios
Усі епізоди
×1 Ep. 47 BIG NEWS: You Can Now Become An Owner In Nopalera! 11:00
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11:00In this short solo episode, Sandra invites the community to become owners and investors in Nopalera via a private WeFunder campaign. After meeting someone from WeFunder at her Morgan Stanley accelerator graduation who suggested the idea, she realized it made sense to open up the opportunity to the community who has helped get the brand to where it is today. Tune in to learn more about why she chose to do this and how it works. Click here for more information: https://vimeo.com/920552735?_kx=5CM58u9ifIonHsPeHBOjQA.SBGgqT Click here to reserve: https://wefunder.com/nopalera/ Connect with Nopalera Website Instagram Tik Tok Join Sandra's Entrepreneurial Newsletter Ask a business question…
Welcome the New Year with Sandra as she kicks off 2024 with an interactive episode, inviting your questions on the beauty industry, entrepreneurship, and embracing your self-worth. Get insights into running your own business and receive updates on the latest from Nopalera. It's your chance to engage, learn, and set the tone for a year of empowerment and success! Please submit your questions and requests here: https://forms.gle/rSYUZgYXrsk78cLg9 Connect with Nopalera Website Instagram Tik Tok Join Sandra's Entrepreneurial Newsletter Ask a business question…
In our special year-end episode, join Sandra for a short meditation experience to take a moment to pause and connect with your inner self. It delves into the essence of self-worth, prompting you to recognize and appreciate the value you bring to every aspect of your life. May this meditation be a source of empowerment, encouraging you to stand confidently in your worth and craft a narrative that reflects the true essence of who you are. Embrace the power within as you embark on a new chapter in the coming New Year. Thank you and Happy New Year! Connect with Nopalera Website Instagram Tik Tok Join Sandra's Entrepreneurial Newsletter Ask a business question…
Explore a treasure trove of wisdom in our second year-end episode, featuring personal anecdotes from the remarkable guests who shared their insights on The Nopalera Podcast throughout 2023. Delve into the diverse answers to Sandra's 'fire round' question about the best advice ever received, spanning the spectrum from practical to philosophical. Whether brief, profound or raw with emotion, each response is a source of inspiration. A heartfelt thank you to all our Season 2 guests for making The Nopalera Podcast rich with real world knowledge! This episodes order of appearance: Anabel Quintanilla, Sam Ogborn, Angel Aviles, Beatriz Acevedo, Nikita Charuza, Christina Funke Tegbe, Taylor Bryant, Lyanne Alfaro, Alex Corral, Andrea Campos, Yessy Downs, Margarita Arriagada, Beth Carr and Sharlene Guiriba. Connect with Nopalera Website Instagram Tik Tok Join Sandra's Entrepreneurial Newsletter Ask a business question…
1 Ep. 43 Solo Episode- Gratitude For The Journey And Why It Gets Harder 15:53
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15:53Ep. 43 Solo Episode- Gratitude For The Journey And Why It Gets Harder As the year comes to a close, Sandra speaks on her practice of gratitude and opens up about her entrepreneurial venture, sharing the genesis of her business and emphasizes the importance of gratitude for the journey, a mindset that has become a cornerstone of her success. Sandra provides a raw and honest account of the difficulties that tested her resilience and how she’s maintained a positive outlook, drawing strength from the very challenges that could have easily derailed her. This transparency is her promise to you the listener and her hope is to leave you with actionable tips for incorporating gratitude into your own entrepreneurial journey. The path of entrepreneurship is not always easy, but a grateful mindset can be a powerful compass guiding individuals through the toughest terrains on a path to success. Recorded November 22nd, 2023 Connect with Nopalera Website Instagram Tik Tok Join Sandra's Entrepreneurial Newsletter Ask a business question…
1 Ep. 42 Understanding Venture Capital With Sharlene Guiriba 23:10
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23:10Venture capital can be elusive and seemingly untouchable so Sandra sits down with Shalene Guiriba this week to give you a down to earth perspective on what it is, how it works and where to begin. Sharlene is a Chicago native and Filipina immigrant passionate about creating pipelines and mitigating equity gaps for under-resourced communities through investments in innovation. She focuses on early-stage VC especially across edtech, fintech, web3, climate, and AI/ML-driven deals. Before becoming a VC she started out as a CPA at Deloitte and worked as an operator at fintech startup NextCapital (acquired by Goldman Sachs). More about Sharlene: Sharlene Guiriba is an Associate at Lerer Hippeau, an early-stage venture capital firm founded and operated in New York City. Sharlene began her career as a Deloitte tax consultant advising major corporations and ex-pats on international assignments. She then built out a software operations department at NextCapital(acq’d by Goldman Sachs), a late-stage fintech startup democratizing quality retirement advice. Sharlene completed the joint MBA and MPP program at the University of Chicago’s Booth School of Business and Harris School of Public Policy. She also has her CPA and graduated with Double Majors in Accountancy and Chinese from the University of Notre Dame. Recorded April 3rd, 2023 Connect with Sharlene Twitter Linkedin Connect with Nopalera Website Instagram Tik Tok Join Sandra's Entrepreneurial Newsletter Ask a business question…
1 Ep. 41 The Power Of Storytelling with Beth Carr of Fortified Branding 34:23
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34:23Sandra kicks off October addressing the deeper messaging and storytelling you must convey in building a successful business or brand. Today’s guest is her gifted amiga Beth Carr. For the last 18 years, Beth has been building brand systems at well-known companies such as Nestlè, LA Fitness and various biotechs and Bay Area start-ups. Applying her design, messaging strategies, and marketing expertise, she has helped her clients engage their customers and grow millions in revenue, investments, and VC backing. Fortified Branding, her brand, messaging, and marketing strategy agency, empower founders, executives, and scaling companies to break out of the mold, stand in their power, and amplify their brands through visual and verbal stories that connect with their audiences magnetically. Beth is a natural storyteller, Latina, is obsessed with the beauty of packaging, and is a Certified StoryBrand Guide. Recorded April 17th, 2023 Connect with Beth Website LinkedIn Instagram Connect with Nopalera Website Instagram Tik Tok Join Sandra's Entrepreneurial Newsletter Ask a business question…
1 Ep. 40 Stepping Into Your Own with Margarita Arriagada Of Valdé Beauty 40:42
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40:42Airing in the middle of Hispanic Heritage Month, today’s episode features a woman that makes up the heart of the beauty industry, Margarita Arriagada. A veteran of the fashion, home interiors, beauty industries and champion of women entrepreneurs. She and Sandra journey into not only the education and business background but the importance of one’s upbringing, role models and mentors along the way to finding your OWN path of success and fulfillment. This emotional and inspirational discussion will surely fuel you in ways you may not have seen coming. Enjoy! Recorded September 8th, 2023 Connect with Margarita Website Instagram Linkedin Connect with Nopalera Website Instagram Tik Tok Join Sandra's Entrepreneurial Newsletter Ask a business question…
1 Ep. 39 Bonus Episode! We’re Opening A Nopalera Store Featuring New Products! 9:40
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9:40In today’s short solo episode, Sandra documents the journey of deciding to open a brick and mortar store in Los Angeles in support of Nopalera’s Dulce De Cuerpo product launch. This launch signifies a new chapter of Nopalera moving into liquids and custom, clean fragrances. A trend they expect to continue as the brand evolves. The store is located in Silver Lake, Los Angeles at 3118 Sunset Blvd and will be open from September 20th until December 5th 2023. Please stop by if you’re in the neighborhood! Connect with Nopalera Website Instagram Tik Tok Join Sandra's Entrepreneurial Newsletter Ask a business question…
1 Ep. 38 Copywriting Your Brand DNA with Yessy Downs Of Oxford Comma 24:47
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24:47Hispanic Heritage Month has arrived and what better way to rise up and celebrate than with Yessy Downs, a guru of defining, uplifting and empowering Latino entrepreneurs through today’s inequitable landscape. Yessy Downs is the creative director of the Oxford Comma Collective–a Latinx-owned copywriting studio that is reshaping and decolonizing the way brands communicate and show up in the world. With a personal client roster that includes Uber, Dunkin’, Burger King and Samsung, Yessy’s passion is to uplift marginalized communities and inspire them to build authentic, for-the-culture brands. Created on a foundation of community and inclusivity, our goal is to uplift and support members of our BIPOC, Queer, women and disabled communities with the power of words. We believe that a person who doesn’t get you, has no business writing for you, so we pair our clients with writers who share their views and experiences, in order to create copy and Brand Voices that are authentic and true to who they are. Simply put: we get you, so we gotchu . Recorded May 25, 2023 Connect With Yessy Website Instagram Connect with Nopalera Website Instagram Tik Tok Join Sandra's Entrepreneurial Newsletter Ask a business question…
1 Ep. 37 Betting On Yourself And Finding Success with Andrea Campos 28:31
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28:31As we near Hispanic Heritage Month, Sandra sits down with fellow Mexican - American, New York Times best-selling illustrator and creative storyteller, Andrea Campos. Their similar backgrounds and journey’s of reinvention serve as an inspiration to all searching for a new creative/business opportunity in one’s life. Andrea is renowned for her vibrant and playful artwork that brings stories to life. As a New York Times best-selling illustrator, she has collaborated with prestigious publishers and authors, contributing her artistic talent to a wide range of children's books, including the popular title "Con Pollo." Andrea's exceptional ability to capture the enchantment and awe of childhood in her illustrations has led her to work with esteemed clients such as LinkedIn, Airbnb, Lululemon, and more. With a background in marketing and creative production, Andrea possesses a versatile skill set that empowers her to approach any project with creativity and finesse. Beyond her role as an illustrator, Andrea is an inspiring public speaker who utilizes her platform to motivate and mentor aspiring young artists. As the daughter of immigrants, she is deeply committed to inclusive storytelling, ensuring that diverse perspectives are represented in her work. Andrea Campos stands as a talented and influential force, illuminating the world of storytelling through her captivating artistry and dedication to fostering the next generation of artists. Recorded April 24th, 2023 Connect With Andrea https://www.dreasdoodles.com/ https://www.instagram.com/dreasdoodles/ Connect with Nopalera Website Instagram Tik Tok Join Sandra's Entrepreneurial Newsletter Ask a business question…
1 Ep. 36 Understanding The Finances Of Your Business with Alex Corral of The Accountrepreneur, LLC 37:43
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37:43Sandra dives into the essential topic of accounting for running a successful business. She sits down with Nopalera’s own Alex Corral to shed light on the importance of establishing and maintaining a solid understanding of the financial landscape from the early stages of your business. Alex, who previously worked in finance for multinational corporations, founded The Accountrepreneur, LLC to assist emerging companies in gaining control over their finances. He observed that many businesses struggled to scale because they made decisions based on intuition rather than concrete data. Consequently, they faced challenges in raising sufficient capital and executing their vision due to the inability to translate their aspirations into numbers. Alex brings a wealth of experience to the table, having worked with prominent accounting firms, renowned corporations, and large private equity groups throughout his career. He is passionate about leveraging financial analysis and robust accounting processes to uncover insights and drive business improvement. At The Accountrepreneur, LLC, his mission is to extend this value and expertise to small and mid-sized companies during their crucial growth phase. The firm specializes in establishing top-notch accounting processes, rectifying existing accounting issues, guiding companies through working capital challenges, organizing information for potential investor pitches, and developing five-year strategic models. No matter the requirement, you can trust Alex and his team to collaboratively address any issue and strengthen your business. Recorded April 17th, 2023 Connect With Alex https://theaccountrepreneur.com/ https://www.linkedin.com/company/the-accountrepreneur-llc Connect with Nopalera Website Instagram Tik Tok Join Sandra's Entrepreneurial Newsletter Ask a business question More about Alex: As my clients know, I am obsessed with uncovering insights and improving businesses through financial analysis and strong accounting processes. Over my career, I have had the privilege of working with Big 4 accounting firms, iconic corporations, and large private equity groups. I’ve made it my mission (and business) to continue providing this value and expertise to small & mid-size companies during their crucial growth stage. We are passionate about establishing top notch accounting processes, unwinding bad accounting, guiding companies through working capital crunches, organizing information for potential investors pitches and building five-year strategic models. Regardless of the need, you can be assured that we will work through any issue together to strengthen your business.…
1 Ep. 35 Protecting Your Intellectual Property with Deneen Warmington 31:22
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31:22This month Sandra dives into some of the often overlooked aspects of starting your own business beginning with YOUR intellectual property. The legal side is often confusing, overwhelming and left to be ‘dealt with later’ but today’s guest Deneen Warmington will help demystify the steps and provide the guidance you need to make your knowledge your currency. Deneen Warmington is an intellectual property attorney and licensing strategist. She gives experts and executives the legal confidence and know-how to effectively protect and leverage their IP (aka make that money with their brilliance). Deneen is the Founder and Principal Attorney of Deneen Warmington Law, a virtual law firm that assists with licensing and certification programs, trademarks, contracts, and ongoing IP strategy. Before starting her firm, Deneen was a Wall Street corporate attorney and served as in-house counsel for various organizations. Recorded April 10, 2023 Connect with Deneen www.deneenwarmington.com Connect with Nopalera Website Instagram Tik Tok Join Sandra's Entrepreneurial Newsletter Ask a business question…
1 Ep. 34 Making Moneda Moves with Lyanne Alfaro 28:44
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28:44This week Sandra speaks with Lyanne Alfaro. Lyanne tells stories about what’s next in the world of technology, business and entrepreneurship. An NYC journalist turned multi-hyphenate, she's especially passionate about exploring the Latino influence in the world of business. She has launched a newsletter and podcast all about it called Moneda Moves . Today’s discussion brings her expertise to the subject of Latino representation in positions of power, the culture and emotions behind finances and simply put, self-worth. Lyanne is first generation, Mexicana and hails from Chicago. She's transited spaces from Google, to Nasdaq and CNBC where her team's work has been recognized by the likes of The New York Emmys, The Webby Awards, Digiday and PRNews. Recorded March 13th, 2023 Connect with Lyanne Website Moneda Moves Instagram Twitter Linkedin Connect with Nopalera Website Instagram Tik Tok Join Sandra's Entrepreneurial Newsletter Ask a business question…
1 Ep. 33 The Indie Beauty landscape with Taylor Bryant of Beauty Independent 25:14
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25:14Kicking off this month’s episodes, Sandra chats with Taylor Bryant, writer and editor for Beauty Independent which is a trade publication that covers primarily indie beauty brands and general happenings within the industry. Notably, Beauty Independent is the sole publication that covered the launch of Nopalera in November of 2020. Taylor mostly covers BIPOC founders, the struggles they face, their accomplishments and wins and the white spaces they’re filling as well as topics around sustainability. Prior to Beauty Independent Taylor worked full time for Nylon, Refinery29 and freelanced at a handful of places including Teen Vogue, Fashionista, LA Times, Glamour and the Wall Street Journal. Her journey through school and various fashion and beauty publications give her a wise perspective on the current and future state of the industry. This coupled with her passion for searching out compelling and inspired founders to promote and elevate them in the public eye makes this a must listen for aspiring entrepreneurs. Enjoy! Recorded March 6th, 2023 Connect with Taylor Website Instagram Linkedin Connect with Nopalera Website Instagram Tik Tok Join Sandra's Entrepreneurial Newsletter Ask a business question…
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