The Affiliate Marketing podcast

31:38

In this episode, Lee-Ann Johnstone interviews Stephen Davis from Finder.com, discussing the intricacies of finance affiliate marketing. Stephen shares his journey into the finance sector, the current state of the industry, and the importance of understanding user behaviour. The conversation also covers effective pitching strategies for affiliate managers, the onboarding process for new clients, and the strict compliance regulations that govern the finance industry. Tune in as Stephen debunks common myths about finance affiliate marketing and shares insights on successful partnerships. Key segments of this podcast and where you can tune in to go direct: [05:22] The current state of finance affiliate marketing. [16:40] Navigating compliance in finance affiliate marketing. [26:23] One tool or resource that every finance affiliate/ manager should look at. Rate, Review & Subscribe on Apple Podcasts “I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you , please give us a 5 Star rating here ! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here , scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Send me a text with your questions…

The Affiliate Marketing Podcast

1
Fake Reviews & Filtered Feeds: Why Trust is the New Marketing Currency 31:10

há 8 dias31:10

31:10

In this podcast episode, Lee-Ann Johnstone interviews Greta Dunne, founder of Marker Video, discussing the importance of authenticity in marketing. They explore the rise of micro-influencers, the impact of user-generated content, and how brands can leverage authentic content to build trust with consumers. The conversation also touches on the role of AI in content creation and the future of social media marketing. Key segments of this podcast and where you can tune in to go direct: [07:30] “Every person is a micro-Influencer” [09:04] The Role of AI in Authentic Content [17:41] Leveraging Authentic Content for Brands Rate, Review & Subscribe on Apple Podcasts “I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you , please give us a 5 Star rating here ! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here , scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Send me a text with your questions…

The Affiliate Marketing Podcast

1
AI for Non-Techies: How to Leverage Automation Without Losing Creativity 34:22

há 15 dias34:22

34:22

In this podcast episode, host Lee-Ann Johnstone speaks with Heather Murray, an AI marketing specialist, about the growing presence of AI in the industry. They explore the challenges of AI adoption, its impact on content creation and outreach, and the uncertainty surrounding its role in marketing jobs. Heather introduces her 3Cs framework for AI prompting, emphasizing the need for precision and context when using these tools. The discussion also addresses AI's limitations, including its biases and inaccuracies, and the legal concerns surrounding AI-generated content. Heather shares practical strategies for those incorporating AI into their workflows, cautioning that while AI can improve efficiency, human oversight remains critical. Key segments of this podcast and where you can tune in to go direct: [05:28] Leveraging AI for Content Creation [14:10] Enhancing Outreach Emails with AI [23:58] Navigating AI Limitations and Legal Ramifications Rate, Review & Subscribe on Apple Podcasts “I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you , please give us a 5 Star rating here ! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here , scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Send me a text with your questions…

The Affiliate Marketing Podcast

1
How CSS Publishers Can Boost Your Affiliate Program Sales 32:26

há 22 dias32:26

32:26

In this episode of the Affiliate Marketing Podcast, host Lee-Ann Johnstone speaks with Joep van den Boer from Shoparize about the role of CSS (Comparison Shopping Services) in affiliate marketing. They discuss the importance of CSS in enhancing visibility on Google Shopping, the technical requirements for working with CSS publishers, and the evolution of CSS in the affiliate landscape. Joep shares insights on how CSS can support SMEs, strategies for working with CSS publishers, and addresses common misconceptions. The conversation also touches on the future of affiliate marketing, success stories, and the importance of testing and transparency in partnerships. Key segments of this podcast and where you can tune in to go direct: [03:11] Understanding CSS and its importance [12:48] Strategies for working with CSS Publishers [24:57] Common challenges and misconceptions Rate, Review & Subscribe on Apple Podcasts “I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you , please give us a 5 Star rating here ! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here , scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Send me a text with your questions…

The Affiliate Marketing Podcast

1
SEO Volatility & Affiliate Growth: How Publishers Are Adapting 32:16

há 29 dias32:16

32:16

In this episode, Lee-Ann Johnstone interviews Luke Watkin from MVF Global , discussing the current landscape of affiliate marketing, including the challenges posed by recent SEO changes, the integration of AI, and the impact of regulatory shifts. They explore the importance of diversification in marketing strategies and share insights on successful partnerships and future trends in the industry. Key segments of this podcast and where you can tune in to go direct: [07:55] The Role of AI in Affiliate Marketing [11:35] Navigating Policy Changes and Regulatory Challenges [27:42] Future Trends in Affiliate Marketing Rate, Review & Subscribe on Apple Podcasts “I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you , please give us a 5 Star rating here ! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here , scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Send me a text with your questions…

The Affiliate Marketing Podcast

1
The Art of Media Buying and How That Fits Into Your Affiliate Program 29:39

há 5 weeks29:39

29:39

In this episode of the Affiliate Marketing Podcast, host Lee-Anne Johnstone and guest Paul Fernandez from The Growth Guys discuss the evolving landscape of media buying for 2025. They explore the significant impact of AI and automation on advertising strategies, the importance of creativity in campaigns, and the necessity of understanding audience intent. The conversation also highlights effective advertising channels and the need for a multi-channel approach to optimize marketing efforts. They discuss the importance of adopting a scientific approach to testing and learning, the complexities of market adaptation, and the necessity of building strong partnerships. Key segments of this podcast and where you can tune in to go direct: [03:30] Navigating Media Buying Strategies for 2025 [10:00] Understanding Audience Intent and Product Fit [23:05] Key Strategies for Affiliate Managers Rate, Review & Subscribe on Apple Podcasts “I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you , please give us a 5 Star rating here ! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here , scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Send me a text with your questions…

The Affiliate Marketing Podcast

1
Simplifying Complex Strategies: Growing an Audience to 25 Million Followers 33:40

há 6 weeks33:40

33:40

In this episode, Lee-Ann Johnstone interviews Marty Englander, a digital nomad and expert in affiliate marketing. Marty shares his journey into the world of digital marketing, detailing how he accidentally stumbled into affiliate marketing while seeking tutorials on a software product. He discusses the power of affiliate marketing and how it can transform businesses, emphasizing the importance of authentic content creation, particularly through short form videos. Moreover, Marty shares his insights on affiliate marketing, discussing the different levels of affiliates, his journey to becoming a super affiliate, and the importance of effective communication. He emphasizes the need for realistic goal-setting for affiliates and the crucial role of affiliate managers in understanding customer desires. Key segments of this podcast and where you can tune in to go direct: [02:10] Marty's journey into Affiliate Marketing [13:38] Creating effective 90-Second Videos [27:00] The one tactic that both Affiliates and Affiliate Managers NEED! Rate, Review & Subscribe on Apple Podcasts “I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you , please give us a 5 Star rating here ! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here , scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Send me a text with your questions…

The Affiliate Marketing Podcast

1
The Affiliate Marketing Playbook: Key Insights from This Season's Guests 31:18

há 7 weeks31:18

31:18

Here we are with another season finale for the Affiliate Marketing Podcast which, thanks to our listeners, has reached 500,000 downloads… and counting! Lee-Ann takes us through what resonated the most from each guest in a highlights-packed episode. Topics ranged from: brand partnerships, CRO, social media gurus and the common success and downfalls in affiliate marketing. Whatever your vertical, niche or focus, there is something to be learned that can help practitioners navigate the evolving landscape of affiliate marketing. Key segments of this podcast and where you can tune in to go direct: [00:27] Season 19 Overview. [03:58] Seeing past affiliate recruitment – how to activate and engage effectively [25:55] Relationships with influencers and content creators are key to growth. Rate, Review & Subscribe on Apple Podcasts “I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you , please give us a 5 Star rating here ! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here , scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Subscribe to our podcast HERE! Send me a text with your questions…

The Affiliate Marketing Podcast

1
Adult Affiliate Marketing Strategies 28:22

há 8 weeks28:22

28:22

Content Warning: Adult Themes This episode contains discussions of adult themes, including topics related to the adult industry and sexual wellness. It is intended for individuals aged 18 and over. Listener discretion is advised. In this episode, Lee-Ann interviews Adam Fung from Lovehoney, exploring his journey into affiliate marketing and the unique challenges of managing an affiliate program in the adult industry. Adam shares insights on navigating the complexities of marketing sexual wellness products, the importance of influencer relationships, and strategies for seasonal campaigns. The conversation also touches on industry challenges, the skills needed for success, and the future of affiliate partnerships. Key segments of this podcast and where you can tune in to go direct: [05:25] Challenges and Strategies in Affiliate Marketing [16:50] Skills for Success in Affiliate Management [25:45] Future of Affiliate Partnerships and Networking Rate, Review & Subscribe on Apple Podcasts “I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you , please give us a 5 Star rating here ! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here , scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Subscribe to our podcast HERE! Send me a text with your questions…

The Affiliate Marketing Podcast

1
Scaling Smarter: Inside the World of High-Impact Ecommerce Strategies 41:56

há 9 weeks41:56

41:56

This week, Lee-Ann chats with Khaled Mostafa, the co-founder of Beckett Stores, who shares his unique journey in the e-commerce and affiliate marketing space. Khaled discusses his early experiences with dropshipping, the importance of leveraging platforms like TikTok and Instagram, and the strategies he employs to grow his audience and drive sales. The conversation highlights the evolving nature of social media algorithms and the importance of adapting strategies accordingly, providing valuable insights for affiliate marketers and e-commerce entrepreneurs. In this conversation, they also explore common mistakes made by affiliate managers and the significance of building strong relationships with content creators. The discussion also touches on future trends in influencer marketing, highlighting the shift towards community building over mere audience engagement. Khaled shares effective outreach strategies for creators, underscoring the need for personalized communication and patience in the affiliate marketing landscape. Key segments of this podcast and where you can tune in to go direct: [04:48] Leveraging TikTok and Instagram for E-commerce Success [19:00] Building Trust and Authority in Affiliate Marketing [32:15] Future Trends in Influencer Marketing Rate, Review & Subscribe on Apple Podcasts “I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you , please give us a 5 Star rating here ! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here , scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Subscribe to our podcast HERE! Send me a text with your questions…

The Affiliate Marketing Podcast

1
Secrets to Building Loyal Affiliate & Customer Audiences 36:23

há 10 weeks36:23

36:23

In this episode, Lee-Ann interviews Holly Hayes, a digital marketing expert, discussing her journey in influencer marketing and social media. Holly shares insights on building shareable content, maintaining community engagement, and the importance of storytelling in marketing. The conversation also delves into strategies for affiliate managers to connect with influencers and create long-term partnerships, emphasizing the need for authenticity and understanding audience needs. The discussion concludes with practical tips for marketers to enhance their online presence and engage their audience effectively. Key segments of this podcast and where you can tune in to go direct: [11:30] Building Authentic Connections in Affiliate Marketing [23:20] Engaging Influencers for Long-Term Partnerships [33:30] Fact-checking sources of information is vital for credibility Rate, Review & Subscribe on Apple Podcasts “I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you , please give us a 5 Star rating here ! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here , scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Subscribe to our podcast HERE! Send me a text with your questions…

The Affiliate Marketing Podcast

1
How To Plan Your Affiliate Growth Strategy For 2025 35:33

há 11 weeks35:33

35:33

Welcome back to the Affiliate Marketing Podcast! In this second episode of 2025, we’re diving into actionable strategies for the year ahead. With many of us settling back into work mode, it’s the perfect time to rethink your goals and predictions for 2025. This week, we’re sharing the highlights from our recent LinkedIn Audio event. Hosted by: Rosanne Govender (Head of Growth Marketing at Affiverse), Leanna Klyne (Affiverse’s Head of Agency), and Afffiverse CEO and Founder, Lee-Ann Johnstone, this event gathered insights from the community on what’s new and trending in affiliate marketing. If you missed the live session, subscribe to our newsletter here , to ensure you’re always in the loop for future pop-up audio events—a fantastic opportunity to engage, learn, and grow together. Our thanks go to Natalie Ziemba for your contribution to the live Audio session, hopping on to speak from the USA – building community and exchanging ideas is how we ALL learn. Key segments of this podcast and where you can tune in to go direct: [02:30] Key Trends in Affiliate Marketing for 2025 [16:40] Channel Diversification Strategies [26:05] Exploring Beyond Vertical Boundaries We want to hear from YOU! Fancy featuring on The Affiliate Marketing Podcast? Perhaps you’d like to contribute your expertise to Affiverse Media or pen a piece for the Affiverse Magazine? Your voice matters and our audience is waiting to hear from you! Simply complete this form to be considered. Rate, Review & Subscribe on Apple Podcasts “I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you , please give us a 5 Star rating here ! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here , scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Subscribe to our podcast HERE! Send me a text with your questions…

The Affiliate Marketing Podcast

1
New Year, New Goals & My 2025 Affiliate Marketing Predictions 15:23

há 12 weeks15:23

15:23

In this celebratory New Year episode of the Affiliate Marketing Podcast, Lee-Ann Johnstone, founder of Affiverse, reflects on an exceptional 2024 while looking ahead to the trends and opportunities shaping affiliate marketing in 2025. Key segments of this podcast and where you can tune in to go direct: [04:35] Trends to Watch in 2025 [08:50] AI and Automation in Affiliate Marketing [11:42] Looking Ahead: Upcoming Events and what’s in store for Affiverse We want to hear from YOU! Would you like to feature on The Affiliate Marketing Podcast? Perhaps you’d like to contribute your expertise to Affiverse Media or the Affiverse Magazine? Your voice matters and our audience is waiting to hear from you! Simply complete this form to be considered and help us to help the world do affiliate marketing – BETTER! Rate, Review & Subscribe on Apple Podcasts “I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you , please give us a 5 Star rating here ! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here , scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Subscribe to our podcast HERE! Send me a text with your questions…

The Affiliate Marketing Podcast

1
Seasons Greetings & Looking Back on 2024 16:03

há 13 weeks16:03

16:03

This week on the Affiliate Marketing Podcast, Lee-Ann reflects on this holiday season. Join us as we wrap up 2024 with a heartfelt look back on a year filled with growth, surprises, and invaluable lessons. From industry trends to personal milestones, this episode is a blend of gratitude, insights, and a look ahead to the opportunities that 2025 holds. Key segments of this podcast and where you can tune in to go direct: [00:29] Opening Reflections: "Was 2024 the year you expected?" [01:35] Celebrating Community Wins: Highlights from Affiverse's growth journey.[07:50] Lessons learned in 2024. We want to hear from YOU! Fancy featuring on The Affiliate Marketing Podcast? Perhaps you’d like to contribute your expertise to Affiverse Media or pen a piece for the Affiverse Magazine? Your voice matters and our audience is waiting to hear from you! Simply complete this form to be considered. Rate, Review & Subscribe on Apple Podcasts “I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you , please give us a 5 Star rating here ! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here , scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Subscribe to our podcast HERE! Send me a text with your questions…

The Affiliate Marketing Podcast

1
Performance vs. Perception: The Budget Disconnect in Affiliate Marketing 34:18

há 14 weeks34:18