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Episode Notes [01:14] Unexpected Email from Employer [05:49] The Deferred Resignation Program [06:34] Initial Reactions and Concerns [08:01] Evaluating the Offer [08:21] Enhanced Standards of Conduct [08:55] Personal Reflections and Concerns [12:21] Seeking Advice and Making a Decision [13:01] Option One: Do Not Resign [14:56] Option Two: Resign [16:44] Insights from Conversations [21:30] Making The Decision [23:51] Final Thoughts and Gratitude Resources Mentioned Sebastian Junger The Soul of Shame by Curt Thompson Donald Trump Elon Musk Steve Bannon Russell Vought Derek Sivers Sumner Crenshaw Brian Fretwell at Finding Good Chad Littlefield The Thought Leaders Practice by Matt Church Simon Cowell Beauty Pill Producer Ben Ford Questions Asked Is it legitimate, and can it be trusted? How are you feeling? What questions come to your mind? Where does your mind go? Are you seeking safety? Would this have been an adrenaline rush as you raced to send the resignation response? What an "enhanced standard" regarding loyalty and trustworthiness was? What are these new "enhanced standards?" Are they beyond what my Constitutional oath requires? If I don't resign, how bright will the target on my back glow? My leadership has supported all my work, but would termination direction come from higher up the chain of command? What would you recommend if we talked over coffee? What questions would you ask? How would you use listening? How would you use silence? How is this scenario playing out in your mind and body? What is coming to the surface for you? How might that influence what you are about to say to me? What are the chances of my name popping on a list and getting fired? How about the chances of being part of an official Reduction in Force and early retirement? Would the administration make a better offer? What do I know about the pending job market? What did I expect the workplace to be like and did I want to be there as the contractions took place? Will the administration pay me through the end of September or will they renege? Can I sufficiently build the Curated Questions business to transition by 1 October? - Do I have the faith or confidence to step into this future as a sole practitioner and grow Curated Questions into all I envisioned? Was this purpose calling? What would I expect the job market to look like at the end of summer if I hadn't developed the income streams to maintain our lifestyle? What is your recommendation? Did it change from your initial recommendation? Where in your body are you feeling the uncertainty? Are you processing this scenario in parallel with your decision as if you had received the email? What additional questions should I have considered? Who else should I have consulted with? How would you have changed my risk rating? What is the correct length of the pregnant pause before making an important announcement? What processes would you use in my circumstance, and what would be different? What questions are at the top of your list to get to a decision? Who would be the members of your pantheon you would counsel with to gain clarity? Apart from the heady analysis, what other key practices would you include in your journey through a similar situation?…
Conteúdo fornecido por Jon Clayton. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Jon Clayton ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
Architecture Business Club is the weekly podcast to help solo and small firm architecture business owners build a profitable, future-proof architecture practice that both you and your clients love! It’s an inclusive place (for ALL architecture business owners). So whether you’re an Architect, Architectural Technologist, or Architectural Designer…If you sell architectural services and want to improve the way you do things…This is THE podcast for you. I’m Jon Clayton, your show host, and a Chartered Architectural Technologist based in the UK. I’ve been in architecture for over two decades and running my own (solo) practice for 10 years+. Each week you’ll hear from inspiring people from the world of architecture and business who share actionable tips to help you improve how you work, save time, or make more money. I’ll also share my own experiences running an architecture business in occasional solo episodes. We cover everything from mindset, money, business strategy, sales & marketing, productivity, systems & workflows, client experience, outsourcing, software, technology, and much more. Episodes are kept as short as possible by cutting out the fluff and getting straight to the point. So expect interview episodes of around 30 minutes or less, and solo episodes of 5 to 15 minutes. New episodes are released every Thursday at 6am GMT / 2am EST. Welcome to the Club!
Conteúdo fornecido por Jon Clayton. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Jon Clayton ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
Architecture Business Club is the weekly podcast to help solo and small firm architecture business owners build a profitable, future-proof architecture practice that both you and your clients love! It’s an inclusive place (for ALL architecture business owners). So whether you’re an Architect, Architectural Technologist, or Architectural Designer…If you sell architectural services and want to improve the way you do things…This is THE podcast for you. I’m Jon Clayton, your show host, and a Chartered Architectural Technologist based in the UK. I’ve been in architecture for over two decades and running my own (solo) practice for 10 years+. Each week you’ll hear from inspiring people from the world of architecture and business who share actionable tips to help you improve how you work, save time, or make more money. I’ll also share my own experiences running an architecture business in occasional solo episodes. We cover everything from mindset, money, business strategy, sales & marketing, productivity, systems & workflows, client experience, outsourcing, software, technology, and much more. Episodes are kept as short as possible by cutting out the fluff and getting straight to the point. So expect interview episodes of around 30 minutes or less, and solo episodes of 5 to 15 minutes. New episodes are released every Thursday at 6am GMT / 2am EST. Welcome to the Club!
Jon is joined by Helen Nurse, co-founder of Digital Agency Capture One, to discuss innovative ways to use WhatsApp for business communication. Helen shares insights on how WhatsApp can improve engagement with clients, facilitate seamless communication during projects, and even serve as a powerful lead generation tool. The episode also highlights ways to automate responses and manage data effectively through WhatsApp API, offering practical tips for small business owners to enhance their customer interaction and project management. Today's Guest... Helen Nurse is the co-founder of digital agency Capture 1, specialists in creating digital content, video, filming, post-production and presentations. For the last five years she has specialised in chat-based communications, helping businesses and organisations to use WhatsApp automations and interactive strategies so you can make communication with your customers more efficient, personal, and effective. Episode Highlights... 00:00 Introduction 01:36 Meet Helen Nurse 04:28 Why Use WhatsApp for Business? 07:18 Common Misconceptions About WhatsApp 09:21 WhatsApp Use Cases and Automation 17:38 Setting Up WhatsApp for Business 20:29 Automating Lead Generation with WhatsApp 20:56 Enhancing Customer Experience with AI 22:17 The Importance of Timely Responses 23:28 Efficient Business Operations with WhatsApp 25:36 Adapting to Modern Customer Expectations 26:42 WhatsApp for Architecture Projects 31:26 Tips for Using WhatsApp in Business 36:09 Exploring New Places: Travel Stories 38:53 Conclusion and Contact Information Key Takeaways... Keep in touch easily – WhatsApp is a great way to talk to clients because so many people use it. Quick replies help you stay connected and keep conversations flowing. Save time with automation – You can set up auto-replies and message flows using tools like ManyChat. This means less manual work and faster responses for your clients. More than just messaging – Use WhatsApp for customer support, getting new leads, and managing projects. You can also send personalised messages to different groups of people. Links Mentioned In The Episode... Connect with Helen on LinkedIn Visit Capture1’s Website —-- Want to join our membership community? 👉 Click here to JOIN THE WAITLIST 😀 Interested in working with Jon? 👉 Book a chat with Jon to explore working with him 📞 Resources… 👉 Grab the Architecture Business Blueprint 🎁 It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge). 👉 Follow or Connect with Jon on LinkedIn 🤝 👇 And if you enjoyed this episode… Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode. In The Next Episode... Next time Jon talks about podcasting and how it could benefit you & your business.…
Jon interviews mindset expert and business strategist Mark Franklin about The Four Fears® that every business owner faces: fear of not being ready, fear of not being good enough, fear of not having enough time, and fear of failure. Mark shares his insights and strategies to help listeners overcome these fears and achieve their business goals. Along the way, Mark and Jon discuss their mutual love of music and how it ties into their professional journeys, with personal reflections on perfectionism, impostor syndrome, and time management. This episode is packed with actionable advice and relatable stories to inspire small firm founders in the architecture industry. Today's Guest... Mark Franklin is an author, speaker, mindset expert and business strategist with over 20 years’ experience supporting business owners to embrace their Four Fears® - the most common barriers preventing them from having the business or life of their dreams. His Four Fears® Programmes are designed to move business owners and their teams from inertia to victory and find joy in that journey. Mark’s vision is to help others write a better story for themselves and their families. Episode Highlights... 00:00 Introduction 01:42 Meet Mark Franklin: The Four Fears® Guy 04:53 Exploring The Four Fears® 09:33 Fear of Not Being Ready 14:39 Fear of Not Being Good Enough 24:48 Balancing Quality and Efficiency in Work 25:24 Fear of Not Having Enough Time 30:19 Overcoming the Fear of Failure 31:42 Launching the Podcast: Jon's Journey 39:17 Embracing Vulnerability and Moving Forward 41:07 Favorite Travel Destinations 43:58 Connecting with Mark Franklin 44:32 Closing Remarks and Next Episode Preview Key Takeaways... Accept Mistakes and Keep Moving You don’t need to be perfect to make progress. Waiting for everything to be just right can slow you down. Taking action, even when things aren’t perfect, is often the best way forward. Face Common Business Fears Many business owners worry about not being ready, not being good enough, not having enough time, or failing. These fears are normal, but they don’t have to stop you. The key is to recognise them and take action anyway. Find Support and Build Confidence Talking to others can help you push past doubts. Whether it’s business friends, mentors, or a supportive group like the Architecture Business Club, surrounding yourself with the right people gives you the confidence to take bold steps. Links Mentioned In The Episode... Connect with Mark on LinkedIn Visit Mark’s Website Buy Mark's Book > How to Embrace the Four Fears® of Business Ownership —-- Want to join our membership community? 👉 Click here to JOIN THE WAITLIST 😀 Interested in working with Jon? 👉 Book a chat with Jon to explore working with him 📞 Resources… 👉 Grab the Architecture Business Blueprint 🎁 It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge). 👉 Follow or Connect with Jon on LinkedIn 🤝 👇 And if you enjoyed this episode… Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode. In The Next Episode... Next time Jon chats with Helen Nurse about using WhatsApp in your business.…
Jon is joined by copywriter and careers advisor Mel Barfield to explore the concept of luck in your career. They discuss whether luck is just about being in the right place at the right time or if it can be maximised through strategic actions. Mel shares insights from 'The Luck Factor' book, highlighting factors like maximising chance opportunities, listening to lucky hunches, expecting good outcomes, and learning from bad experiences. She also dives into the importance of self-promotion and how being visible online can lead to unexpected opportunities. They also cover Mel's career journey, the power of social media connections, and practical tips for small architecture firm founders to boost their business visibility. Additionally, they discuss the relevance of being authentic in online interactions and the impact of COVID-19 on career flexibility and entrepreneurial approaches. You’ll get actionable insights on leveraging luck and strategic networking to grow your career and business. Today's Guest... Mel Barfield is a copywriter, event speaker, and a qualified careers advisor who’s studied the theory behind how we navigate the world of work. She writes for Freelancer Magazine. And is an award-winning tone-of-voice expert. She is also the cohost of the Indie Business Club podcast for independent creatives and anyone else that’s interested in forging their own career path. Episode Highlights... 00:00 Introduction 01:33 Introducing Mel Barfield 02:12 Superman and 80s Movies Nostalgia 04:57 Mel's Career Journey 07:32 How Luck Works In Your Career 09:20 How To Maximise Your Career Opportunities 12:31 The Role of Luck in Career Success 14:32 The Impact of COVID on Career Paths 15:48 The Power of Online Connections 21:29 Promoting Yourself and Your Work 26:18 The Value of Self-Promotion 26:53 Attracting the Right Audience 29:45 Repelling Content Strategy 30:29 Setting Boundaries with Clients 35:28 One Simple Thing You Can Do To Be More Visible 39:49 Indie Business Club Podcast 44:08 Final Thoughts and Takeaways 45:44 Travel Favorites Key Takeaways... Create More Opportunities by Putting Yourself Out There – Luck isn’t just chance; it’s about making connections. Go to networking events, connect with people on LinkedIn, and share what you do. The more people know about you, the more doors open. Be Yourself Online – Trying to please everyone won’t help you stand out. Showing your personality in your content attracts the right people and helps build real connections. Don’t be afraid to be you! Say No to the Wrong Clients – Not every client is a good fit. Share your values, working style, and boundaries upfront. This saves time and makes sure you’re working with the right people. Links Mentioned In The Episode... Connect with Mel on LinkedIn Listen To The Indie Business Club Podcast Visit Mel’s Website Visit Copy or Die’s Website —-- Interested in joining our membership community? 👉 Click here to JOIN THE WAITLIST 😀 Interested in launching your own podcast? 👉 Book a chat with Jon to explore working with him 📞 Resources… 👉 Grab the Architecture Business Blueprint 🎁 It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge). 👉 Follow or Connect with Jon on LinkedIn 🤝 👇 And if you enjoyed this episode… Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.…
Jon discusses the importance of digital sustainability with web designer and developer Molly Scanlan. The conversation covers how websites have a carbon footprint, actionable steps to make websites more sustainable, and why it's essential for architecture practices to integrate sustainability into their digital presence. Molly shares tips on optimising website content, choosing eco-friendly hosting, and the importance of mindful digital practices. The episode also highlights the broader benefits, including improved SEO and enhanced user experience, providing valuable insights for small business owners in the architecture field. Today's Guest... Molly Scanlan builds low-carbon websites for social enterprises and non-evil businesses. She started her first business at 21, put in a valiant stint as a primary school teacher and is now a freelance web designer, developer, writer and event speaker. Molly is a frequent podcast guest, talking about sustainability and small business and sharing her twisting career story. Episode Highlights... 00:00 Introduction 01:47 Meet Molly Scanlon: Sustainable Website Expert 04:14 What Is A Sustainable Website? 05:39 What Exactly Does Digital Footprint Mean? 10:25 How Can I Lower My Digital Footprint? 15:21 What Common Myths Are There About Sustainable Websites? 16:32 Why Might Architecture Practices Want A Sustainable Website? 20:06 Other Benefits from Sustainable Websites 22:10 Balancing Website Sustainability and Appearance 24:10 Efficient Use of Photos and Videos 28:21 Creative Constraints and Sustainable Design 33:43 How to Communicate Your Sustainability Efforts 39:01 Final Thoughts and Personal Insights 42:43 Conclusion and Next Episode Preview Key Takeaways... Your Website’s Carbon Footprint – Websites use energy, just like buildings do. Every time someone visits your site, data centres and servers work to load pages, using electricity. You can make your website greener by reducing file sizes, cutting out unnecessary content, and choosing a web host powered by renewable energy. A Faster, Smoother Experience – A well-designed, sustainable website isn’t just better for the planet—it’s better for your visitors too. Simple, streamlined pages load faster and are easier to navigate. This not only improves the user experience but can also help your site rank higher on search engines. Sustainability That Matches Your Business – If you run a business that values sustainability, your website should reflect that. Keeping it lean and efficient shows that you care about both the environment and good design. Plus, working within creative limits often leads to smarter, more effective solutions. Links Mentioned In The Episode... Connect with Molly on LinkedIn Sign up for Molly’s super short (yet mega useful) email newsletter —-- Interested in joining our membership community? 👉 Click here to JOIN THE WAITLIST 😀 Interested in working with Jon? 👉 Book a chat with Jon to explore working with him 📞 Resources… 👉 Grab the Architecture Business Blueprint 🎁 It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge). 👉 Follow or Connect with Jon on LinkedIn 🤝 👇 And if you enjoyed this episode… Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode. In The Next Episode... Next time Jon chats with Molly Scanlon about sustainable websites.…
Jon dives deep into the details of the Architecture Business Club membership community. Launched last year for small firm founders in architecture, the membership aims to provide a supportive network for business growth, shared knowledge, and professional fulfillment. The doors to new members will open on March 1, 2025. Jon explains the community's features, including weekly Zoom sessions, a WhatsApp chat group, a member directory, and in-person meetups. He covers membership costs, inclusivity, remote participation, and how it differs from other professional bodies. The episode also outlines community guidelines and the refund policy for new joiners. Episode Highlights... 00:00 Introduction 01:25 Benefits of the Community 02:38 Who Can Join? 03:15 Weekly Sessions and Activities 03:44 Additional Resources and Meetups 06:01 Membership Costs and Time Commitment 07:29 Why Isn't This Community Free? 10:06 Can I Join If I Live Outside The UK? 11:40 Is There A Minimum Age Limit? 12:42 Does This Community Include Any Coaching Or Mentoring? 13:08 Can I Promote My Products Or Services To Other Members? 13:34 What Are Your Community Guidelines? 14:55 Inclusion and Refund Policies 15:26 How to Join and Final Thoughts 16:26 Conclusion and Next Episode Preview Why Join the Architecture Business Club? 🔹 Support & Resources – Connect with others in architecture and related fields. You get: Weekly online sessions 💻 A friendly chat group for advice & ideas 💬 A shared library of useful resources 📚 🔹 Open to Everyone in Architecture – Whether you're an architect, interior designer, planner, or architectural technologist, you’re welcome. It’s for anyone working in and around architecture, no matter your job title. 🔹 Built for You – The club runs regular online meetings, occasional in-person meetups, and shared resources. It’s a paid membership, which means committed members who add real value. Plus, as an early member, you get to help shape how the club grows! Fancy joining us for a drink in London (after Futurebuild 2025)? 👉 Click here to register your spot 🍺 —-- Interested in joining our membership community? 👉 Click here to JOIN THE WAITLIST 😀 Interested in working with Jon? 👉 Book a chat with Jon to explore working with him 📞 Resources… 👉 Grab the Architecture Business Blueprint 🎁 It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge). 👉 Follow or Connect with Jon on LinkedIn 🤝 👇 And if you enjoyed this episode… Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode. In The Next Episode... Next time Jon chats with Molly Scanlan about sustainable websites.…
Jon discusses effective marketing strategies for small architecture firms with marketing expert Sarah Noel Block. Sarah, founder of Tiny Marketing, shares her expertise on creating a lean marketing engine, including identifying dream clients, crafting a signature offer, choosing core content, and setting up lead generators. The episode also illustrates how to convert initial client interactions into profitable gateway offers, providing invaluable tips for architects to grow their businesses efficiently. Join the discussion to learn actionable strategies to streamline your marketing efforts and attract your ideal clients. Today's Guest... Sarah Noel Block is the founder of Tiny Marketing & creator of the Lean Marketing Engine. She is passionate about revolutionizing marketing for founder-led business services companies. With over a decade of experience, Sarah has mastered the art of efficient, high-impact marketing that drives growth without draining resources. Her approach leverages lean principles to create scalable marketing strategies, ensuring every dollar spent translates into measurable results. Her mission is to empower businesses to build a pipeline of ready-to-buy prospects, using smart, streamlined tactics to achieve their goals. Episode Highlights... 00:00 Introduction 01:35 Introducing Sarah Noel Block 03:53 What is a Lean Marketing Engine? 05:19 Identifying Your Dream Client 09:47 Crafting Your Signature Offer 15:48 Choosing Your Main Marketing Channel 17:53 Creating Core Content 23:23 Passive Lead Magnets and Active Lead Generators 27:50 The Gateway Offer 37:41 Conclusion and Final Thoughts 39:18 Guest's Favorite Place 40:24 Closing Remarks and Contact Information Key Takeaways... 🔹 Focus on One Strong Channel – Instead of trying to be everywhere, pick one place where your ideal clients are and show up consistently. A clear offer makes it easier for them to say yes. 🔹 Create Once, Use Everywhere – A podcast, blog, or video series can be turned into social posts, emails, and more. This saves time and keeps your message clear. 🔹 Start with a Small Paid Offer – A low-cost service, like a strategy session or project review, helps clients get to know you. It builds trust and makes the next step feel natural. Links Mentioned In The Episode... Visit Sarah’s Website Connect with Sarah on LinkedIn —-- Want to be the first to hear how to join our membership community? 👉 Click here to JOIN THE WAITLIST 😀 Interested in working with Jon? 👉 Book a chat with Jon to explore working with him 📞 Resources… 👉 Grab the Architecture Business Blueprint 🎁 It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge). 👉 Follow or Connect with Jon on LinkedIn 🤝 👇 And if you enjoyed this episode… Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode. In The Next Episode... Next time Jon shares everything you need to know about Architecture Business Club’s membership community.…
Jon is joined by May King Tsang, the original FOMO creator, to discuss strategies for generating excitement and urgency for your business. They explore how to build buzz around your events, products, and services using May King’s proven techniques. Learn the importance of consistent social media presence, branding, and relationship-building, and discover the power of pre, live, and post FOMO. Plus, May King shares her personal journey and insights on maintaining authenticity online. Today's Guest... May King Tsang is the original FOMO Creator, generating buzz and excitement to help sell out your next event! FOMO means the fear of missing out and in business it's a good thing! FOMO helps raise your profile, sells your products + services. It gets people to your Expo and increases footfall to your Trade Show booth. May King has been helping clients generate FOMO since 2012 both online and in person, and she is available NOW to help you too. Episode Highlights... 00:00 Introduction 01:44 Introducing May King Tsang 04:27 What is FOMO? 08:36 The Five-Step Formula to Generate FOMO 13:55 What Type of Content Can We Share To Build FOMO? 22:47 The Challenge of Being Your Authentic Self 23:39 What Are The Different Types of FOMO? 24:31 Creating Pre FOMO 25:52 Live and Post FOMO Strategies 26:53 FOMO for Architects: A Practical Example 28:51 Engaging Your Audience with Consistent Content 33:19 The Power of Repurposing Content 34:55 Getting Started with FOMO: Tools and Tips 35:48 Final Thoughts on FOMO 37:13 Travel Stories 40:10 Connecting with May King Tsang 40:36 Closing Remarks and Next Episode Preview Key Takeaways... Creating Excitement with FOMO (Fear of Missing Out) May King Tsang talks about using FOMO to build excitement around your business. You can do this in three ways: Before an event – Create anticipation and get people talking. During the event – Keep the energy high by sharing updates and engaging with your audience. After the event – Keep the buzz going so people stay interested and don’t want to miss the next one. Showing Up Consistently & Being Yourself Being active on social media isn’t just about business. Sharing your work, personal stories, and daily life helps people get to know, like, and trust you. The more real you are, the more people will want to connect and engage with you. Keeping It Simple & Taking Action You don’t need fancy equipment to make great content—your phone is enough. The most important thing is to start posting. When you show up regularly, even silent followers (the ones watching but not commenting) may turn into future clients. Links Mentioned In The Episode... Visit May King’s Website Connect with May King on LinkedIn —-- Want to be the first to hear how to join our membership community? 👉 Click here to JOIN THE WAITLIST 😀 Interested in working with Jon? 👉 Book a chat with Jon to explore working with him 📞 Resources… 👉 Grab the Architecture Business Blueprint 🎁 It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge). 👉 Follow or Connect with Jon on LinkedIn 🤝 👇 And if you enjoyed this episode… Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode. In The Next Episode... Next time, Sarah Noel Block shares how businesses with tiny or non-existent marketing departments can build a lean marketing engine to grow their business.…
Jon is joined by LinkedIn personal branding expert Beatrice Ronchetti. They discuss how architecture practices can use LinkedIn as a powerful tool to generate business opportunities, even with a free plan. Beatrice introduces her CLEAR framework (Clients, Link Up, Expose & Educate, Active Engagement, Reach Out) for standing out on LinkedIn. They also cover the importance of understanding your audience, engaging authentically, and providing valuable content. And you’ll learn about tracking success metrics. You can start small on LinkedIn but if you stay consistent the results may surprise you! Today's Guest... Beatrice Ronchetti is a LinkedIn personal branding expert who helps senior professionals and business leaders stand out on LinkedIn and beyond. A specialist in the property sector, her strategies have enabled leaders to generate over £20M in opportunities from LinkedIn by positioning them as go-to experts in their industries. Passionate about empowering leaders, especially women, she collaborates with female-led groups to inspire bold, authentic leadership. Beatrice helps you show up confidently, unlock opportunities, and elevate your personal brand. Episode Highlights... 00:00 Introduction 01:45 Meet Beatrice Ronchetti: LinkedIn Personal Branding Expert 03:58 Why Use LinkedIn (over other social media platforms)? 07:46 Beatrice's CLEAR Framework for LinkedIn 10:58 What Are The Key Things We Need To Understand About Our Clients? 13:48 How To Find and Connect with Clients on LinkedIn 17:40 Creating Engaging Content on LinkedIn 25:45 Active Engagement Strategies on LinkedIn 27:46 Effective Commenting Strategies 30:18 LinkedIn Headline Tips 31:09 Commenting vs. Sharing on LinkedIn 35:00 What's The Best Way To Reach Out to New Connections? 39:04 How Can We Measure Success on LinkedIn? 42:47 Quick Tips for LinkedIn Success 46:57 Personal Insights and Farewell Key Takeaways... Know Your Ideal Client To grow your business on LinkedIn, you need to really understand who you want to reach. Think beyond job titles and locations—what problems do they have? What do they want to achieve? When you know this, you can create content that speaks to them. Get Involved Don’t just scroll and like posts—start real conversations. Comment, ask questions, and join discussions. The more you engage, the more people will notice you, helping you build stronger relationships and new business opportunities. Share Helpful Content Your posts should help, not just sell. Share tips, insights, and solutions to your audience’s problems. Mix it up with videos, images, and case studies to keep things interesting and easy to engage with. Links Mentioned In The Episode... Click here to connect with Beatrice on LinkedIn Click here to learn how Beatrice can help you —-- Want to be the first to hear how to join our membership community? 👉 Click here to JOIN THE WAITLIST 😀 Interested in working with Jon? 👉 Book a chat with Jon to explore working with him 📞 Resources… 👉 Grab the Architecture Business Blueprint 🎁 It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge). 👉 Follow or Connect with Jon on LinkedIn 🤝 👇 And if you enjoyed this episode… Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode. In The Next Episode... Next time, Jon chats with FOMO Creator May King Tsang about creating a buzz and excitement about what you do.…
Jon discusses the challenges of building an architecture business as a sole practitioner and highlights the importance of community support. He introduces the Architecture Business Club community, sharing its benefits, member testimonials, and resources available. The episode provides insights into how the community can address issues like loneliness, lack of experience, and business decision-making by offering a supportive network of like-minded professionals. Jon also shares information on how to join the community and the upcoming opportunities for new members. Episode Highlights... 00:00 Introduction 01:08 Architecture Business Club's Community 02:16 Understanding Online Communities 03:35 Benefits of Joining a Community 07:24 Joe Wright (of Joe Wright Architects) 09:05 Liz Murrell (of Zing Interior Architecture) 10:46 Vlad Borislavov (of Monochromo Design Studio) 12:31 What You Get with the Membership 16:00 How to Join the Architecture Business Club 18:32 Conclusion and Next Steps Key Takeaways... Why Community Matters for Solo Practitioners Running a business on your own doesn’t mean you have to do it alone. Being part of a community helps you feel supported, makes decision-making easier, and reduces that feeling of isolation. Why Join the Architecture Business Club? When you join, you get a network of like-minded professionals to share ideas, solve problems, and keep learning. It’s good for your business—and your well-being too. What You Get as a Member You’ll have access to: Weekly group sessions A chat group to ask questions anytime A member directory to connect with others A shared resources library Recordings of past sessions Want to be part of something bigger while still running your own practice? 👉 Click here to JOIN THE WAITLIST 😀 —-- 👇 Click the link below to grab the Architecture Business Blueprint 🎁 It’s the FREE step-by-step formula to freedom for architects, architectural technologists, and architectural designers. https://architecturebusinessclub.com/blueprint —-- Interested in working with Jon? 👉 Book a chat with Jon to explore working with him 📞 Resources… 👉 Grab the Architecture Business Blueprint 🎁 It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge). 👉 Follow or Connect with Jon on LinkedIn 🤝 👇 And if you enjoyed this episode… Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode. In The Next Episode... Next time I chat with Beatrice Ronchetti about how to stand out on LinkedIn.…
Jon sits down with creative freelance copywriter Ellie Senior to dig into the benefits of public relations (PR) for small architecture practices. Ellie shares insider tips on finding the right publications, writing engaging press releases, and common misconceptions about PR. The discussion includes practical advice on content ideas, the significance of a strong marketing funnel, and the effective use of email platforms for sending out press releases. Ellie also explains how you can use advertorials as part of your PR strategy. If you’ve never done PR, now’s your chance to get started and get published! Today's Guest... Ellie Senior is a creative Freelance Copywriter specialising in authentic storytelling for small independent businesses. Through websites, case studies, award submissions, press releases and more, Ellie has helped many architecture practices communicate more effectively with potential clients – leaving them to focus on the design work! Ellie writes regularly for the KL Home, Design & Build Magazine, showcasing talented Architects, Developers, Designers and Tradesmen through detailed features and advertorials. For those looking to connect, she can be found posting regularly on LinkedIn where her timely tips on all things content are popular with many in the construction industry! Episode Highlights... 00:00 Introduction 01:43 Meet Ellie Senior: Expert Copywriter 04:20 Common Misconceptions About PR 05:56 What Are The Benefits Of PR (for Your Architecture Practice)? 09:00 How To Find the Right Publications for PR 14:08 What Content Is Newsworthy for Press Releases? 22:59 How To Write an Effective Press Release 29:12 Practical Tips for Sending Press Releases 39:25 Advertorials: A Paid PR Strategy 42:28 Final Thoughts and Takeaways 47:06 Conclusion and Next Steps Key Takeaways... Why PR Matters for Small Architecture Practices PR isn’t just for big firms. You can use it to get noticed, build trust, and bring in new clients. Sharing your finished projects—especially the ones with stunning visuals—can grab the attention of potential clients through magazines or newspapers. How to Write a Great Press Release When you write a press release, start with a catchy headline and make sure the first paragraph answers the "five W’s"—who, what, where, when, and why. Keep the rest clear and packed with useful details, and include quotes to make it feel more personal. Don’t forget good-quality photos—they’re super important in a visual field like architecture. Picking the Right Publications Find the publications that make sense for your business. Local papers and magazines are great if you want to get noticed in your area. Industry magazines are perfect if you’re targeting people who love architecture. Stick with it and follow up after sending press releases to improve your chances of being featured. Links Mentioned In The Episode... Visit Ellie Senior’s Website Connect with Ellie on LinkedIn —-- Want to be the first to hear how to join our membership community? 👉 Click here to JOIN THE WAITLIST 😀 Interested in working with Jon? 👉 Book a chat with Jon to explore working with him 📞 Resources… 👉 Grab the Architecture Business Blueprint 🎁 It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge). 👉 Follow or Connect with Jon on LinkedIn 🤝 👇 And if you enjoyed this episode… Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode. In The Next Episode... Next time Jon shares more about Architecture Business Club’s new & exciting membership community.…
In part two of Jon's conversation with Ange Lyons they chat about the challenges of freelancing. They discuss dealing with tricky clients, avoiding scope creep, and combating loneliness. They also share practical tips on contracts, invoicing, and handling social isolation. If you're a small business owner in architecture, this episode offers valuable advice to help you build your dream business and enjoy more freedom and fulfillment. Today's Guest... Ange Lyons is a brand and marketing graphic designer based in London UK. With over 20 years of experience in the design industry, she has successfully run her business, Lyons Creative, for the past 12 years. Ange specialises in creating marketing designs, brands, magazines and websites, working across both print and digital media. She provides graphic design services to a diverse range of industries, including insurance and finance corporations, publishing houses, charities, and freelancers. This variety ensures that her skillset remains broad and adaptable. Ange is passionate about engaging with people and offering her assistance wherever possible. Her love for colours and fonts is evident in her work, and she delights in sharing this enthusiasm with others. Episode Highlights... 00:00 Introduction 01:40 Client Challenges and Scope Creep 04:03 Handling Difficult Clients 07:31 Best Practices for Contracts and Invoicing 14:13 Dealing with Social Isolation 21:38 Time Management Tips for Freelancers 27:34 The Power of Newsletters 30:18 Favorite Travel Destinations 32:54 Conclusion and Contact Information Key Takeaways... Clear Contracts and Boundaries Make sure your contracts are clear to avoid misunderstandings with clients. Include what work you’ll do, the difference between revisions and redesigns, and when payments are due. It’s worth getting legal advice or using contract templates from trusted sources. You can also use tools like CRM systems to keep track of contracts and invoices. Finding Community and Beating Isolation Freelancing can feel lonely, but you don’t have to do it all on your own. Join online groups, try co-working sessions, or organise meet-ups in your area. Online co-working over Zoom lets you check in with others while you work, helping you stay accountable and feel part of a group. Communities like Architecture Business Club or Being Freelance are great places to start. Managing Your Time and Staying Productive Being your own boss means juggling lots of tasks. Try using a Pomodoro timer, setting work hours in a planner, and switching off social media notifications to stay focused. Prioritise your day with a task list, focusing on one big job at a time. Tools that track your time can also help you keep on top of your schedule. Links Mentioned In The Episode... Connect with Ange on LinkedIn Visit Ange’s Website —-- Want to be the first to hear how to join our membership community? 👉 Click here to JOIN THE WAITLIST 😀 Interested in working with Jon? 👉 Book a chat with Jon to explore working with him 📞 Resources… 👉 Grab the Architecture Business Blueprint 🎁 It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge). 👉 Follow or Connect with Jon on LinkedIn 🤝 👇 And if you enjoyed this episode… Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode. In The Next Episode... Next time, Jon chats with copywriter Ellie Senior about PR.…
Jon speaks with Ange Lyons, a seasoned graphic designer, about common challenges freelancers face. They discuss marketing strategies, setting charge rates, and the importance of networking. Jon also shares info on joining a supportive community for architects and designers. The episode offers simple, practical advice for freelancers looking to avoid isolation and grow their businesses. Don’t miss part two of this conversation in the next episode! Today's Guest... Ange Lyons is a brand and marketing graphic designer based in London UK. With over 20 years of experience in the design industry, she has successfully run her business, Lyons Creative, for the past 12 years. Ange specialises in creating marketing designs, brands, magazines and websites, working across both print and digital media. She provides graphic design services to a diverse range of industries, including insurance and finance corporations, publishing houses, charities, and freelancers. This variety ensures that her skillset remains broad and adaptable. Ange is passionate about engaging with people and offering her assistance wherever possible. Her love for colours and fonts is evident in her work, and she delights in sharing this enthusiasm with others. Episode Highlights... 00:00 Introduction 02:27 Meet Ange Lyons 05:54 Marketing Tips for Freelancers 13:37 Creative Marketing Strategies 22:27 Setting Your Chargeout Rate 29:58 Conclusion and Next Episode Teaser Key Takeaways... Why Networking Matters Both Jon and Ange talk about how joining local and online networking events can help you connect with potential clients. It’s also a great way to feel less alone when you’re freelancing. Ange shares how being part of a local group in Walthamstow once led to a client referral years later. Creative Ways to Market Yourself Jon and Ange share fun and clever ideas for getting your name out there. Ange talks about sending small gifts, like notebooks, cookies, or brownies, to clients. These thoughtful touches can lead to them sharing about you on social media. Jon gives an example of an architect who created a personalised booklet as a unique business card—something too good to throw away. Project Pricing vs. Hourly Rates Jon and Ange discuss why pricing by project can often work better than charging by the hour. While hourly rates show exactly what you’re earning in the short term, project-based pricing can lead to better results if you plan carefully. They also explain why it’s important to agree on clear details with clients at the start to avoid extra work that wasn’t planned. Links Mentioned In The Episode... Connect with Ange on LinkedIn Visit Ange’s Website —-- Want to be the first to hear how to join our membership community? 👉 Click here to JOIN THE WAITLIST 😀 Interested in working with Jon? 👉 Book a chat with Jon to explore working with him 📞 Resources… 👉 Grab the Architecture Business Blueprint 🎁 It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge). 👉 Follow or Connect with Jon on LinkedIn 🤝 👇 And if you enjoyed this episode… Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode. In The Next Episode... Next time, Ange and I continue our conversation about freelancing and discussing contracts, getting paid, how sole practitioners can avoid isolation, productivity, and more.…
Jon helps you start 2025 on a strong note by recommending three key podcast episodes. He highlights the importance of the Architecture Business Club's membership community for architects, technologists, and designers. Jon shares updates on upcoming episodes and guest interviews, providing tips for writing business plans, quarterly planning, and PR in your business. He also invites you to join the waitlist for the community to gain support and connect with like-minded professionals. Episode Highlights... 00:00 Introduction 01:31 Episode Recommendations for a Successful Year 07:23 Sneak Peek: Upcoming Episodes 12:11 Conclusion and Final Thoughts Key Takeaways... Get Ready for the New Year Listen to Episode 9 for tips on reflecting on your business and setting clear goals. Check out Episode 33 to learn how to write or update your business plan. Tune into Episode 13 for advice on using quarterly planning to break goals into smaller, doable steps. What’s Coming Up Don’t miss our special CIAT podcast episode about the three biggest challenges for architectural technologists—advice that works for any service-based business owner. Hear from Ange Lyons in a two-part interview about freelancing. She’ll cover finding clients, marketing, setting prices, invoicing, and managing admin tasks alongside client work. The Power of Community Discover how the Architecture Business Club brings together small firm owners to share ideas, gain support, and network. It’s all about creating a business that gives you freedom, flexibility, and fulfilment. Links Mentioned In The Episode... 👉 Listen & Subscribe To The 'Where it’s AT' Podcast 🎧 —-- Want to be the first to hear how to join our membership community? 👉 Click here to JOIN THE WAITLIST 😀 Interested in working with Jon? 👉 Book a chat with Jon to explore working with him 📞 Resources… 👉 Grab the Architecture Business Blueprint 🎁 It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge). 👉 Follow or Connect with Jon on LinkedIn 🤝 👇 And if you enjoyed this episode… Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode. In The Next Episode... Next time Jon chats with Ange Lyons about freelancing.…
In this special Boxing Day episode of Architecture Business Club, Jon looks back at 2024 and counts down the top five podcast episodes of the year. Jon, who helps small architecture firm founders build their dream businesses, celebrates the podcast's achievements, including reaching 10,000 total downloads and launching a membership community. He shares personal Christmas traditions and highlights, shares the year’s top five (most downloaded) episodes, and states the importance of community and connection for sole practitioners. Jon also encourages listeners to reflect on their own year and join the podcast's supportive community. Episode Highlights... 00:00 Introduction 01:29 Jon's Christmas Plans 02:33 Podcast Achievements and Milestones 06:47 Top 5 Podcast Episodes of 2024 07:09 Number Five 09:56 Number Four 11:26 Number Three 14:07 Number Two 16:44 Number One 17:45 Wrapping Up and Looking Ahead to 2025 Key Takeaways... Focus on What You Do Best Specialise in the areas of architecture you love and are great at. Work with others who specialise in different stages, like project delivery. This helps you work smarter, deliver better results, and feel less stressed. Don’t Go It Alone Running a business solo can feel lonely. Make an effort to connect with others—whether that’s meeting in person, chatting on the phone, or joining online groups. A supportive network makes your work more enjoyable and sustainable. Start, Even If You’re Afraid Fear of failure shouldn’t stop you from starting your architecture practice. Mistakes will happen, but they’re just lessons in disguise. The most successful business owners learn, adapt, and keep moving forward. Want to be the first to hear how to join our membership community? 👉 Click here to JOIN THE WAITLIST 😀 —-- Interested in working with Jon? 👉 Book a chat with Jon to explore working with him 📞 Resources… 👉 Grab the Architecture Business Blueprint 🎁 It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge). 👉 Follow or Connect with Jon on LinkedIn 🤝 👇 And if you enjoyed this episode… Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode. In The Next Episode... Next time, Jon looks ahead and shares what's in store in the coming weeks.…
Jon talks with branding expert Vardeep Edwards. They discuss what it takes to build a unique brand in a crowded market. You will learn about the importance of understanding and developing your brand, and how to make a real connection with people. Vardeep shares her experience and gives practical tips on defining your brand identity, creating emotional connections, and using different content types to raise brand visibility. They also touch on the role of AI tools in branding. This episode aims to help small architecture practice owners grow a successful business. Today's Guest... Vardeep Edwards is the founder of The Branding Fox - a Brand Development & Design studio dedicated to your brand transformation. She has over twenty years of experience and has worked with the likes of ODEON, Marie Curie, Pentagram & EMAP, helping growing businesses with their branding and design needs. Vardeep believes that creating a brand foundation is crucial for your business to grow. She can help you translate this concept into an impactful and purposeful brand identity so that you have clarity on your brand, your positioning and how to attract your dream clients. Episode Highlights... 00:00 Introduction 01:13 Meet Vardeep Edwards: Branding Expert 03:22 The Importance of Branding 06:18 Defining Your Brand Identity 09:00 Understanding Your Audience 12:44 Bringing Personality to Your Brand 20:10 Content Creation Tips 25:42 Building Emotional Connections 29:59 Raising Brand Visibility 33:33 Integrating Branding into Your Business 37:22 The Role of AI in Branding 41:43 Travel Stories and Conclusion Key Takeaways... Understand Your Brand and Audience You need to be clear about what your brand stands for—its values, identity, and what makes it different. At the same time, it’s just as important to know who your audience is, what they need, and where they spend their time. This understanding helps you create better branding and marketing plans. Keep Developing Your Brand Your brand isn’t something you set up once and leave. It’s a process that grows with your business. You should regularly check what’s working, listen to feedback, and adjust as the market changes. This way, your message stays clear and makes sense to your audience. Build Real Connections Through Content Sharing real and interesting stories, like behind-the-scenes moments or personal experiences, helps people trust you. Creating content—both long posts and short updates—shows your brand’s personality and message. Use things like social media, interviews, or in-person chats to connect with people and build stronger relationships. Links Mentioned In The Episode... Connect with Vardeep on LinkedIn Vist Vardeep’s Website – The Branding Fox —-- Interested in working with Jon? 👉 Book a chat with Jon to explore working with him 📞 Resources… 👉 Grab the Architecture Business Blueprint 🎁 It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge). 👉 Join our (free) WhatsApp Discussion Group 🎁 👉 Follow or Connect with Jon on LinkedIn 🤝 👇 And if you enjoyed this episode… Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode. In The Next Episode... Next time, Jon looks back at the past year in a special festive episode.…
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