The Grit Blueprint podcast

30:36

Are you ready to explore the dynamic world of construction through the lens of women making waves in the industry? This episode of the Builder Upper Show features the inspiring voice of Stefanie Couch, founder of Grit Blueprint and a trailblazer who shares her journey from a childhood steeped in the family's lumberyard to establishing her own growth and AI-marketing company aimed at empowering construction businesses. We dive into the vital importance of branding and marketing in reshaping the industry's image, a necessary step as the sector seeks to attract new talent and showcase its beauty and potential. Throughout our engaging conversation, Stefanie highlights her mission with Build Women, a program aimed at uplifting women in construction, providing valuable resources, support, and mentorship to foster their confidence and career growth. She encourages women to embrace their unique strengths in a predominantly male field, reminding them that their differences can be leveraged as competitive advantages. This collective empowerment journey inspires women to pursue their passions in construction, supporting each other along the way while advocating for their own worth. We also discuss the tremendous impact of AI technology in marketing and operations, revealing how these advancements are shaping the construction industry's future. Stefanie shares her views on integrating innovative tools to enhance productivity, allowing companies to focus on strategic tasks. This episode is packed with insightful advice for newcomers and seasoned professionals alike, emphasizing the importance of resilience, personal branding, and the necessity of embracing failure as part of growth. Join us on this journey towards empowerment and innovation in construction. Don't forget to subscribe and leave a review, as we continue to uncover the stories that redefine the construction industry! 🎥 Watch the Video Version of This Episode Catch the video version of The Grit Blueprint Podcast on my personal YouTube channel: Stefanie Couch on YouTube 📧 Subscribe to Our Newsletter Get exclusive updates and insights from Grit Blueprint: Sign Up Here ✨ Stay Connected Website: GritBlueprint.com Instagram: @Grit.Blueprint LinkedIn: Grit Blueprint 💼 Follow Stefanie Couch Instagram: @StefanieCouchOfficial LinkedIn: Stefanie Couch Personal Website: StefanieCouch.com 🚀 What Is Grit Blueprint? Grit Blueprint helps businesses in the building materials and construction industries grow through expert marketing, branding, and AI-driven tools. 📅 Book a Call Learn how we can help your business thrive: Schedule a Call…

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Do it Best Spring Market Preview with Stefanie Couch and Ryan Cooley 19:59

há 4 dias19:59

19:59

This is a special episode! Get ready for a deep dive into the disruptive changes in the lumber and building materials (LBM) market coming to Orlando March 18th through March 20th! This episode explores the monumental merger between True Value and Do it Best, a game-changer for independent retailers seeking new opportunities. We talk about how this landmark collaboration enhances supply chain efficiency and strengthens vendor relationships, laying the groundwork for a robust future for independent businesses. We’re also gearing up for the major March market in Orlando, where industry leaders will gather to share insights and forge connections. From engaging workshops to insightful discussions, you’ll learn how to adapt your strategies to thrive in an evolving landscape. We discuss key topics such as futures in pricing, effective marketing strategies, and the importance of personalization in today’s consumer-focused market. Hope to see you at the Do it Best Spring Market March 18th through the 20th! 🎥 Watch the Video Version of This Episode Catch the video version of The Grit Blueprint Podcast on my personal YouTube channel: Stefanie Couch on YouTube 📧 Subscribe to Our Newsletter Get exclusive updates and insights from Grit Blueprint: Sign Up Here ✨ Stay Connected Website: GritBlueprint.com Instagram: @Grit.Blueprint LinkedIn: Grit Blueprint 💼 Follow Stefanie Couch Instagram: @StefanieCouchOfficial LinkedIn: Stefanie Couch Personal Website: StefanieCouch.com 🚀 What Is Grit Blueprint? Grit Blueprint helps businesses in the building materials and construction industries grow through expert marketing, branding, and AI-driven tools. 📅 Book a Call Learn how we can help your business thrive: Schedule a Call…

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Construction Industry AI and Brand Building with Stefanie Couch (guest episode on the Specified Growth Podcast) 22:44

há 4 dias22:44

22:44

This is an episode recorded on the Specified Growth Podcast, where Stefanie was a guest. Find out more here: https://tatstalks.com/specified-podcast On this episode, Stefanie and host Tatsuya "Tats" Nakagawa, explore the journey of personal branding in the building industry, where individuality meets traditional business practices. The episode highlights the value of adapting to modern consumer expectations while staying true to oneself. • The evolution from a conventional lumber business to innovative brand strategies • Embracing individual style within a conservative industry • Adapting to the digital age: why online presence matters • The power of AI in improving brand visibility and sales processes • Practical strategies for utilizing technology in traditional sectors • Importance of continuous learning and adapting in business 🎥 Watch the Video Version of This Episode Catch the video version of The Grit Blueprint Podcast on my personal YouTube channel: Stefanie Couch on YouTube 📧 Subscribe to Our Newsletter Get exclusive updates and insights from Grit Blueprint: Sign Up Here ✨ Stay Connected Website: GritBlueprint.com Instagram: @Grit.Blueprint LinkedIn: Grit Blueprint 💼 Follow Stefanie Couch Instagram: @StefanieCouchOfficial LinkedIn: Stefanie Couch Personal Website: StefanieCouch.com 🚀 What Is Grit Blueprint? Grit Blueprint helps businesses in the building materials and construction industries grow through expert marketing, branding, and AI-driven tools. 📅 Book a Call Learn how we can help your business thrive: Schedule a Call…

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World Millwork Alliance Podcast with Paradigm's John Wheeler 19:47

há 6 weeks19:47

19:47

This episode was filmed live at WMA 2024. Stefanie and John Wheeler from Paradigm delve into the significance of networking within the millwork industry and the rising role of AI in enhancing business practices. We discuss industry trends, knowledge gaps, and the importance of personal branding in creating a lasting impact. • Importance of events for networking and learning • AI as a tool for efficiency and improved customer experience • Understanding market trends and adapting business strategies • Need for training and mentorship for future generations • Enhancing customer service and delivery standards Visit gritblueprint.com to book a consultation and start making your moves today. 🎥 Watch the Video Version of This Episode Catch the video version of The Grit Blueprint Podcast on my personal YouTube channel: Stefanie Couch on YouTube 📧 Subscribe to Our Newsletter Get exclusive updates and insights from Grit Blueprint: Sign Up Here ✨ Stay Connected Website: GritBlueprint.com Instagram: @Grit.Blueprint LinkedIn: Grit Blueprint 💼 Follow Stefanie Couch Instagram: @StefanieCouchOfficial LinkedIn: Stefanie Couch Personal Website: StefanieCouch.com 🚀 What Is Grit Blueprint? Grit Blueprint helps businesses in the building materials and construction industries grow through expert marketing, branding, and AI-driven tools. 📅 Book a Call Learn how we can help your business thrive: Schedule a Call…

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The Power of Consistency and Focused Goals for Success 10:42

há 9 weeks10:42

10:42

In this episode of the Grit Blueprint podcast, Stefanie Couch emphasizes the importance of consistency in achieving personal and professional success. She discusses effective goal-setting strategies, particularly the concept of the 12 12-week year, which encourages setting fewer, more focused goals to drive productivity. Stefanie also highlights the significance of working backward from goals to identify daily actions necessary for success and engaging with customers to ensure that business improvements align with their needs. Overall, the conversation provides actionable insights for individuals and businesses aiming for growth in 2025. Key Takeaways Consistency is crucial for long-term success. Setting fewer goals can lead to greater productivity. The 12-Week-Year framework helps in achieving goals. Working backward from goals clarifies necessary actions. Daily actions compound over time for significant results. Engaging with customers reveals valuable insights. Focus on one or two key areas for improvement. Consistency in efforts leads to exponential growth. Planning should include both personal and business goals. Start the year with a clear, actionable plan. 🎥 Watch the Video Version of This Episode Catch the video version of The Grit Blueprint Podcast on my personal YouTube channel: Stefanie Couch on YouTube 📧 Subscribe to Our Newsletter Get exclusive updates and insights from Grit Blueprint: Sign Up Here ✨ Stay Connected Website: GritBlueprint.com Instagram: @Grit.Blueprint LinkedIn: Grit Blueprint 💼 Follow Stefanie Couch Instagram: @StefanieCouchOfficial LinkedIn: Stefanie Couch Personal Website: StefanieCouch.com 🚀 What Is Grit Blueprint? Grit Blueprint helps businesses in the building materials and construction industries grow through expert marketing, branding, and AI-driven tools. 📅 Book a Call Learn how we can help your business thrive: Schedule a Call…

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Marion Pulse 53:07

há 9 weeks53:07

53:07

On this episode, Stefanie is joined by Marion Pulse. Marion is a nonprofit leader with a diverse background in both the corporate and nonprofit sectors, currently serving as the Member Services and Engagement Manager at the National Fenestration Rating Council. With a master’s in public administration and a commitment to fostering strong relationships, Marion brings a wealth of experience in relationship management, educational program design, and member engagement. Her career journey includes pivotal roles such as Resource Development Manager at She Built This City, where she secured over $1 million in grant funding and orchestrated successful fundraising events. Before her nonprofit endeavors, Marion honed her leadership skills in various positions, including District Manager of In-Home Services at Lowe’s Home Improvement, where she led a high-performing sales team and managed third-party service providers across multiple locations. She also excelled as a Reliability and Training Program Specialist and National Accounts Sales Representative at Pella Windows and Doors, where she was recognized in the Top 10 in Sales for two consecutive years. Links: linkedin.com/in/marion-pulse 🎥 Watch the Video Version of This Episode Catch the video version of The Grit Blueprint Podcast on my personal YouTube channel: Stefanie Couch on YouTube 📧 Subscribe to Our Newsletter Get exclusive updates and insights from Grit Blueprint: Sign Up Here ✨ Stay Connected Website: GritBlueprint.com Instagram: @Grit.Blueprint LinkedIn: Grit Blueprint 💼 Follow Stefanie Couch Instagram: @StefanieCouchOfficial LinkedIn: Stefanie Couch Personal Website: StefanieCouch.com 🚀 What Is Grit Blueprint? Grit Blueprint helps businesses in the building materials and construction industries grow through expert marketing, branding, and AI-driven tools. 📅 Book a Call Learn how we can help your business thrive: Schedule a Call…

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Casey Ritter 46:41

há 10 weeks46:41

46:41

Stefanie sits down with Casey Ritter. After 7 years in the firearms industry, Casey fell into construction by chance. She quickly felt right at home coming from a male dominated industry. Being the only female in the room wasn’t the hard part. Casey was young, hungry, and had absolutely no knowledge of anything construction related. She had to overcome everyone’s perceived notion of her knowledge in construction; which came with loads of imposter syndrome and doubt. It was through lots of late nights, dozens of courses, and some amazing mentors along the way that she has found herself almost 3 years into an industry that she doesn't think she will ever leave. Casey has developed a deep love for construction, but her passion truly stems from the relationships she has made and continue to foster in every market she takes on. Links: https://www.linkedin.com/in/casey-hoffmann/ 🎥 Watch the Video Version of This Episode Catch the video version of The Grit Blueprint Podcast on my personal YouTube channel: Stefanie Couch on YouTube 📧 Subscribe to Our Newsletter Get exclusive updates and insights from Grit Blueprint: Sign Up Here ✨ Stay Connected Website: GritBlueprint.com Instagram: @Grit.Blueprint LinkedIn: Grit Blueprint 💼 Follow Stefanie Couch Instagram: @StefanieCouchOfficial LinkedIn: Stefanie Couch Personal Website: StefanieCouch.com 🚀 What Is Grit Blueprint? Grit Blueprint helps businesses in the building materials and construction industries grow through expert marketing, branding, and AI-driven tools. 📅 Book a Call Learn how we can help your business thrive: Schedule a Call…

1
Keeley Ehrenriech 42:59

há 10 weeks42:59

42:59

Stefanie is joined by Keeley Ehrenreich. Keeley is an accomplished operations leader in the roofing industry, bringing a wealth of experience from her diverse professional background. Having also worked in the window and door industry and the medical field, Keeley’s career journey has equipped her with unique insights and a dynamic skill set that she shares in this episode of The Grit Blueprint podcast. Based in Orlando, Florida, Keeley holds an MBA from Rollins College. Outside of work, she dedicates her time to supporting charitable causes, attending EDM concerts, and enjoying quality moments with her family. 🎥 Watch the Video Version of This Episode Catch the video version of The Grit Blueprint Podcast on my personal YouTube channel: Stefanie Couch on YouTube 📧 Subscribe to Our Newsletter Get exclusive updates and insights from Grit Blueprint: Sign Up Here ✨ Stay Connected Website: GritBlueprint.com Instagram: @Grit.Blueprint LinkedIn: Grit Blueprint 💼 Follow Stefanie Couch Instagram: @StefanieCouchOfficial LinkedIn: Stefanie Couch Personal Website: StefanieCouch.com 🚀 What Is Grit Blueprint? Grit Blueprint helps businesses in the building materials and construction industries grow through expert marketing, branding, and AI-driven tools. 📅 Book a Call Learn how we can help your business thrive: Schedule a Call…

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Amy Roosa 45:53

há 11 weeks45:53

45:53

In this episode Stefanie is joined by Amy Roosa. Amy brings 2 decades of dedicated experience as a safety professional, with a rich background spanning various sectors of safety, from construction to general industry. Her journey has been marked by impactful collaborations with prestigious organizations such as the National Safety Council, where she played a pivotal role in establishing the Government and Public Sector Division. Currently, she holds the position of chapter President at ASSP in Iowa, further exemplifying her commitment to advancing safety standards. In addition to her professional endeavors, Amy is a passionate advocate for women's safety in trades. As the founder of The Safety Rack, she spearheads initiatives to ensure women have access to appropriate personal protective equipment and workwear. Furthermore, her co-founding of the Midwest Women in Safety Conference in 2018 stands as a testament to her dedication to empowering women in the safety profession, providing invaluable educational resources and networking opportunities. Amy's expertise extends beyond her roles, as she is a sought-after speaker at conferences, captivating audiences with her insights on topics ranging from training methodologies to effective leadership strategies. Her contributions to the field of safety and her tireless advocacy for inclusivity and excellence make her a true luminary in her field. Links: website: www.thesafetyrack.com 🎥 Watch the Video Version of This Episode Catch the video version of The Grit Blueprint Podcast on my personal YouTube channel: Stefanie Couch on YouTube 📧 Subscribe to Our Newsletter Get exclusive updates and insights from Grit Blueprint: Sign Up Here ✨ Stay Connected Website: GritBlueprint.com Instagram: @Grit.Blueprint LinkedIn: Grit Blueprint 💼 Follow Stefanie Couch Instagram: @StefanieCouchOfficial LinkedIn: Stefanie Couch Personal Website: StefanieCouch.com 🚀 What Is Grit Blueprint? Grit Blueprint helps businesses in the building materials and construction industries grow through expert marketing, branding, and AI-driven tools. 📅 Book a Call Learn how we can help your business thrive: Schedule a Call…

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Judy Haney 52:28

há 13 weeks52:28

52:28

Judy Haney is the Region Commodity Procurement Manager for Boise Cascade’s Building Materials Distribution division. Her current responsibilities include helping develop new products with home center sales teams, supervising home center procurement specialists, overseeing external remanufacturing contracts, and sourcing composite panels for 38 branch locations. She is a graduate of the Company’s Leadership Excellence program with Northwestern-Kellogg School of Business. She has served in leadership roles on several industry association boards. Judy has over 27 years’ experience in the industry and has been with Boise Cascade for 14 years serving in various roles throughout her career with the company. She is a forester by education and holds a Bachelor of Science degree in Forest Management and a Master of Science degree in Forest Economics from Stephen F. Austin State University, Nacogdoches, Texas. She worked for forest product companies throughout the Southeastern US before coming to Boise, Idaho in 2010. Judy is energetic about supporting the community and enjoys volunteering with nonprofits that are active in conservation of our natural resources. Her family also inspires her passion to learn and advocate for diversity, equity, inclusion, and belonging. Judy enjoys hiking, gardening, watercolor painting, reading, and spending quality time with family and friends. She has been married to Mike Mann for 23 years and the couple has two sons, one daughter, and one dog. Links: linkedin.com/in/judy-c-haney 🎥 Watch the Video Version of This Episode Catch the video version of The Grit Blueprint Podcast on my personal YouTube channel: Stefanie Couch on YouTube 📧 Subscribe to Our Newsletter Get exclusive updates and insights from Grit Blueprint: Sign Up Here ✨ Stay Connected Website: GritBlueprint.com Instagram: @Grit.Blueprint LinkedIn: Grit Blueprint 💼 Follow Stefanie Couch Instagram: @StefanieCouchOfficial LinkedIn: Stefanie Couch Personal Website: StefanieCouch.com 🚀 What Is Grit Blueprint? Grit Blueprint helps businesses in the building materials and construction industries grow through expert marketing, branding, and AI-driven tools. 📅 Book a Call Learn how we can help your business thrive: Schedule a Call…

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How To Get What You "Want"- Goal Setting Tips for Success 8:46

há 16 weeks8:46

8:46

Summary In this conversation, Stefanie Couch discusses the significance of goal setting and personal wants, emphasizing the need for individuals to define what they truly desire in life. She introduces the concept of a daily wants list and the 12-week year strategy to help break down larger goals into manageable tasks. Stefanie encourages listeners to reflect on their aspirations and prepare for the upcoming year with a clear focus on their objectives. Key Takeaways Most leaders are too busy to define their personal wants. A daily wants list can help clarify your desires. Goals can change and do not have to be practical. Focus on a few big goals at a time. The 12-week year helps break down goals into manageable sprints. Define your end goal to create a clear path. Don't overwhelm yourself with too many goals. Use the last weeks of the year to push towards your goals. Reflect on what you want before the new year. Setting clear goals can lead to significant achievements. 🎥 Watch the Video Version of This Episode Catch the video version of The Grit Blueprint Podcast on my personal YouTube channel: Stefanie Couch on YouTube 📧 Subscribe to Our Newsletter Get exclusive updates and insights from Grit Blueprint: Sign Up Here ✨ Stay Connected Website: GritBlueprint.com Instagram: @Grit.Blueprint LinkedIn: Grit Blueprint 💼 Follow Stefanie Couch Instagram: @StefanieCouchOfficial LinkedIn: Stefanie Couch Personal Website: StefanieCouch.com 🚀 What Is Grit Blueprint? Grit Blueprint helps businesses in the building materials and construction industries grow through expert marketing, branding, and AI-driven tools. 📅 Book a Call Learn how we can help your business thrive: Schedule a Call…

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Hacia Atherton 37:10

há 19 weeks37:10

37:10

This week Stefanie has Hacia Atherton on the show. Hacia is a dynamic and visionary leader dedicated to fostering diversity and inclusion in the skilled trades industry. As the CEO and Founder of Empowered Women in Trades (EWIT), Hacia has driven the organization to national recognition, earning accolades such as the Telstra Best of Business Vic Winner and National Finalist for Accelerating Women. Her journey into this impactful role was inspired by a life-threatening accident which introduced her to the transformative power of positive psychology, shaping her mission to prioritize psychological wellbeing in the workplace. Hacia holds a Master's in Applied Positive Psychology and is a CPA-accredited professional, bringing a unique blend of expertise in mental wellbeing and business acumen to her leadership roles. Her career is marked by a commitment to placing people before profit, a philosophy she champions as a pathway to sustainable business success. This approach has been instrumental in her leadership at EWIT, where she advocates for creating supportive and inclusive environments for women in traditionally male-dominated fields. In addition to her role at EWIT, Hacia serves as the Chair of the CPA Emerging Leaders Network and is a valued member of the La Trobe University Business School Advisory Board. Her contributions extend beyond organizational leadership to include thought leadership, such as her impactful keynotes at industry conferences and her recent appearance on Debra Coleman’s 'Have A Seat' podcast. Hacia’s dedication to empowering others, combined with her strategic vision and deep understanding of positive psychology, continues to inspire change and drive progress in the skilled trades industry and beyond. Links: LinkedIn: https://www.linkedin.com/in/haciaatherton/ Instagram: https://www.instagram.com/startup_ceo_life/ Website: https://www.haciaatherton.com/ 🎥 Watch the Video Version of This Episode Catch the video version of The Grit Blueprint Podcast on my personal YouTube channel: Stefanie Couch on YouTube 📧 Subscribe to Our Newsletter Get exclusive updates and insights from Grit Blueprint: Sign Up Here ✨ Stay Connected Website: GritBlueprint.com Instagram: @Grit.Blueprint LinkedIn: Grit Blueprint 💼 Follow Stefanie Couch Instagram: @StefanieCouchOfficial LinkedIn: Stefanie Couch Personal Website: StefanieCouch.com 🚀 What Is Grit Blueprint? Grit Blueprint helps businesses in the building materials and construction industries grow through expert marketing, branding, and AI-driven tools. 📅 Book a Call Learn how we can help your business thrive: Schedule a Call…

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Josh Luebker 49:07

há 21 weeks49:07

49:07

This week Stefanie is joined by Josh Luebker. Josh is the Owner of Sulphur Prairie Management, a Construction Management and Construction Financial consulting firm specializing in Subcontractors. Since joining the industry in 2014, Josh has been part of over 150 projects upwards of $300M+. As a project manager and master electrician, Josh has worked from the east coast to the midwest on data centers, military bases, higher education, runways, hospitals, multifamily, and more. He took his industry knowledge of how operations and financials interlace and creates curated programs to help Construction Subcontracting Businesses establish standards to thrive operationally and financially. To couple consulting, Josh has created an Online Construction Management Certification Program that develops operations teams anywhere from a fresh new hire all the way to becoming a Division Manager to train teams to the company standard. Links: LinkedIn: https://www.linkedin.com/in/josh-luebker-subcontractor-fractional-cfo-coo/ Youtube: https://www.youtube.com/@SulphurPrairieManagement Website: https://certifications.sulphurprairie.us/ 🎥 Watch the Video Version of This Episode Catch the video version of The Grit Blueprint Podcast on my personal YouTube channel: Stefanie Couch on YouTube 📧 Subscribe to Our Newsletter Get exclusive updates and insights from Grit Blueprint: Sign Up Here ✨ Stay Connected Website: GritBlueprint.com Instagram: @Grit.Blueprint LinkedIn: Grit Blueprint 💼 Follow Stefanie Couch Instagram: @StefanieCouchOfficial LinkedIn: Stefanie Couch Personal Website: StefanieCouch.com 🚀 What Is Grit Blueprint? Grit Blueprint helps businesses in the building materials and construction industries grow through expert marketing, branding, and AI-driven tools. 📅 Book a Call Learn how we can help your business thrive: Schedule a Call…

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Cory Charles 1:01:10

há 24 weeks1:01:10

1:01:10

This week Stefanie has Cory Charles on the podcast. In a world that thrives on the status quo, Cory Charles redefines what transformation means. He’s spent nearly two decades empowering leaders and teams to break free from conventional thinking. By merging bold creativity with practical growth strategies, Cory helps organizations unlock their potential and achieve unprecedented success. LINKS https://linktr.ee/KXNG.CHARLES.III www.superheromindset.co https://www.linkedin.com/in/cory-charles/ 🎥 Watch the Video Version of This Episode Catch the video version of The Grit Blueprint Podcast on my personal YouTube channel: Stefanie Couch on YouTube 📧 Subscribe to Our Newsletter Get exclusive updates and insights from Grit Blueprint: Sign Up Here ✨ Stay Connected Website: GritBlueprint.com Instagram: @Grit.Blueprint LinkedIn: Grit Blueprint 💼 Follow Stefanie Couch Instagram: @StefanieCouchOfficial LinkedIn: Stefanie Couch Personal Website: StefanieCouch.com 🚀 What Is Grit Blueprint? Grit Blueprint helps businesses in the building materials and construction industries grow through expert marketing, branding, and AI-driven tools. 📅 Book a Call Learn how we can help your business thrive: Schedule a Call…

1
Stacy Ennis 46:26

há 27 weeks46:26