PBS News Hour - Segments podcast

27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

PBS News Hour - Segments

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Don't have time for a full news hour? Listen to the PBS News Hour, segment by segment. Our full coverage of politics, science, arts, health, national and international news is included in this feed in easy-to-digest 5 to 10 minute segments. Segments are published each night by 9 p.m. Is this not what you're looking for? Don't miss our other podcasts for our full show, Brooks and Capehart, Politics Monday, Brief but Spectacular, and more. Find them in iTunes or in your favorite podcasting app. PBS News is supported by - https://www.pbs.org/newshour/about/funders

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PBS News Hour - Segments

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PBS News Hour - Segments

1
Trump, El Salvador president indicate no intention of returning mistakenly deported man 6:52

há 21 hours6:52

6:52

President Trump met with El Salvador's leader as both governments rejected responsibility for the fate of a man the administration admits was wrongly deported. The Supreme Court said last week the U.S. must facilitate the return of Kilmar Abrego Garcia. Attorney General Bondi said the return is at El Salvador’s discretion, but President Bukele claims his hands are tied. Laura Barrón-López reports. PBS News is supported by - https://www.pbs.org/newshour/about/funders…

PBS News Hour - Segments

1
Confusion over electronics tariffs injects more uncertainty into economy 8:03

há 21 hours8:03

8:03

The escalating trade war between the U.S. and China is continuing to inject uncertainty into the world’s two largest economies. Over the weekend, President Trump and top trade officials added to the confusion, carving out exemptions for tariffs on electronic products. To discuss the trade war, William Brangham spoke with David Wessel of the Hutchins Center on Fiscal and Monetary Policy. PBS News is supported by - https://www.pbs.org/newshour/about/funders…

PBS News Hour - Segments

1
News Wrap: Man accused of targeting Shapiro charged with attempted homicide and terrorism 5:43

há 21 hours5:43

5:43

In our news wrap Monday, the man accused of setting fire to the Pennsylvania governor’s mansion has been charged with arson, attempted homicide and terrorism, court documents claim a Wisconsin teen arrested for killing his parents did so to take their money and carry out a plot to assassinate President Trump and the tour company whose helicopter crashed into the Hudson River is shutting down. PBS News is supported by - https://www.pbs.org/newshour/about/funders…

PBS News Hour - Segments

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Russian cluster bomb attack on Ukraine kills dozens, including children 3:58

há 21 hours3:58

3:58

There is more fallout from a Russian missile strike in northeastern Ukraine that killed dozens of civilians on Palm Sunday. Ukrainian president Volodymyr Zelenskyy called Russia “filthy scoundrels," while President Trump blamed both Ukraine and Russia for the start of the war. Nick Schifrin reports. PBS News is supported by - https://www.pbs.org/newshour/about/funders…

PBS News Hour - Segments

1
How Meta’s blockbuster antitrust trial could have major implications for big tech 6:03

há 21 hours6:03

6:03

A blockbuster antitrust trial between Meta and the Federal Trade Commission is underway. The government alleges the company monopolized the social media market when it purchased Instagram WhatsApp. The trial could have major implications for big tech. Stephanie Sy discussed the case with Rebecca Allensworth, a law professor at Vanderbilt University. PBS News is supported by - https://www.pbs.org/newshour/about/funders…

PBS News Hour - Segments

1
Farmers turn to seaweed in attempt to reduce methane emissions from livestock 7:46

há 21 hours7:46

7:46

As the world races to curb climate change, scientists are taking aim at cows, a surprisingly potent source of greenhouse gases. Science correspondent Miles O’Brien traveled from California to Mexico and Australia to explore a bold idea that could make a big impact. It's part of our series, Tipping Point. PBS News is supported by - https://www.pbs.org/newshour/about/funders…

PBS News Hour - Segments

1
Tamara Keith and Amy Walter on what voters think about Trump’s economic policies 7:48

há 21 hours7:48

7:48

NPR’s Tamara Keith and Amy Walter of the Cook Political Report with Amy Walter join William Brangham to discuss the latest political news, including the political fallout from the Trump administration's tariff policies and intra-party fighting that seems to be breaking out with both Democrats and Republicans. PBS News is supported by - https://www.pbs.org/newshour/about/funders…

PBS News Hour - Segments

1
Acclaimed blues musician Nat Myers faces battle with a rare cancer 5:23

há 21 hours5:23

5:23

In 2023, we told you about the debut of Nat Myers, an acclaimed blues musician from Kentucky. American Songwriter said his work "reverberates with the sound of a deep bluesman from the 20s and 30s." Special correspondent Tom Casciato has an update to his personal story for our arts and cultures series, CANVAS. PBS News is supported by - https://www.pbs.org/newshour/about/funders…

PBS News Hour - Segments

1
How China is responding to pressure from Trump as trade war brews 4:32

há 2 dias4:32

4:32

The developing U.S.-China trade war keeps ratcheting up, with reports Sunday that China has suspended exports of rare earth minerals. Meanwhile, Commerce Secretary Lutnick said that the electronics the Trump administration exempted from reciprocal tariffs could be subject to different levies in the future. Katrina Northrop, China correspondent for The Washington Post, joins John Yang to discuss. PBS News is supported by - https://www.pbs.org/newshour/about/funders…

PBS News Hour - Segments

1
News Wrap: Russian missiles kill more than 30 people in Ukrainian city of Sumy 2:45

há 2 dias2:45

2:45

In our news wrap Sunday, two Russian missiles struck the Ukrainian city of Sumy and killed at least 34 people during Palm Sunday celebrations, police say an arsonist attacked Pennsylvania Gov. Shapiro’s residence, the Trump administration says the Maryland man it wrongly deported is alive in El Salvador, and the White House physician said Trump is in excellent health. PBS News is supported by - https://www.pbs.org/newshour/about/funders…

PBS News Hour - Segments

1
How the Telegram app became a hub for hate crime and radical extremists 6:02

há 2 dias6:02

6:02

A joint investigation by ProPublica and PBS Frontline into the shadowy world of online hate networks and the platform Telegram is detailed in a new documentary, “The Rise and Fall of Terrorgram.” The investigation identified 35 crimes linked to the platform, including bomb plots, stabbings and shootings. John Yang speaks with A.C. Thompson, a reporter who worked on the project, to learn more. PBS News is supported by - https://www.pbs.org/newshour/about/funders…

PBS News Hour - Segments

1
Why insurance companies are denying coverage for prosthetic limbs 5:49

há 2 dias5:49

5:49

More than 2 million Americans are living with limb loss. A federal report says that number is expected to almost double by 2050. Recent reporting by KFF Health News found that many who have lost limbs are hitting roadblocks when they try to get insurance to cover the cost of prosthetic limbs. Ali Rogin speaks with KFF Health News contributing writer Michelle Andrews to learn more. PBS News is supported by - https://www.pbs.org/newshour/about/funders…

PBS News Hour - Segments

1
Digital technology gives a groundbreaking new look at the Titanic’s wreck site 4:32

há 2 dias4:32

4:32

This week marks 113 years since the sinking of the Titanic. Now, there’s a new tool to explore it: a full-scale digital twin of the wreckage created with cutting edge 3D scanning technology. That’s the subject of a new National Geographic documentary, “Titanic: The Digital Resurrection.” John Yang speaks with Titanic analyst Parks Stephenson for more. PBS News is supported by - https://www.pbs.org/newshour/about/funders…

PBS News Hour - Segments

1
What to know about the start of negotiations between Iran and the U.S. under Trump 6:16

há 3 dias6:16

6:16

In Oman on Saturday, the United States and Iran appeared to take the first steps that could lead to a new agreement to limit Iran’s nuclear activities and lift U.S. economic sanctions. The White House described the talks as “very positive and constructive.” Iran’s foreign minister said the two sides will meet again in a week. John Yang speaks with policy analyst Karim Sadjadpour for more. PBS News is supported by - https://www.pbs.org/newshour/about/funders…

PBS News Hour - Segments

1
News Wrap: Israel cuts off Rafah as it expands military activity in Gaza 2:51

há 3 dias2:51