The Rainmaker's Edge Perspective podcast

#Business #Rainmaker Reputation AI #Marketing #MarTech #Marketing Automation #Local Businesses This Local Marketing #Small Business Marketing #CRM

50:05

This week, in what might be the funniest episode yet, Molly and Emese are joined by co-stars Amy Schumer and Brianne Howey. They get candid about motherhood, career evolution, and their new film, Kinda Pregnant —which unexpectedly led to Amy’s latest health discovery. Amy opens up about how public criticism led her to uncover her Cushing syndrome diagnosis, what it’s like to navigate comedy and Hollywood as a mom, and the importance of sharing birth stories without shame. Brianne shares how becoming a mother has shifted her perspective on work, how Ginny & Georgia ’s Georgia Miller compares to real-life parenting, and the power of female friendships in the industry. We also go behind the scenes of their new Netflix film, Kinda Pregnant —how Molly first got the script, why Amy and Brianne were drawn to the project, and what it means for women today. Plus, they reflect on their early career struggles, the moment they knew they “made it,” and how motherhood has reshaped their ambitions. From career highs to personal challenges, this episode is raw, funny, and packed with insights. Mentioned in the Episode: Kinda Pregnant Ginny & Georgia Meerkat 30 Rock Last Comic Standing Charlie Sheen Roast Inside Amy Schumer Amy Schumer on the Howard Stern Show Trainwreck Life & Beth Expecting Amy 45RPM Clothing Brand A Sony Music Entertainment production. Find more great podcasts from Sony Music Entertainment at sonymusic.com/podcasts and follow us at @sonypodcasts To bring your brand to life in this podcast, email podcastadsales@sonymusic.com Learn more about your ad choices. Visit podcastchoices.com/adchoices…

The Rainmaker's Edge Perspective Podcast

Home de séries•Feed

Our hosts discuss ways to use marketing and technology together to move your business to the next level.

18 episódios

The Rainmaker's Edge Perspective Podcast

updated há cerca de um ano

Home de séries•Feed

Our hosts discuss ways to use marketing and technology together to move your business to the next level.

18 episódios

#Business #Rainmaker Reputation AI #Marketing #MarTech #Marketing Automation #Local Businesses This Local Marketing #Small Business Marketing #CRM

Todos os episódios

1
Mobile CRM: Our Mobile App Liberates You From Your Home Office 13:32

há 6 weeks13:32

13:32

Imagine turning your smartphone into a powerful command center for your business—now you can! Our latest episode reveals the innovative ways our new mobile app empowers small business owners to stay organized and connected, even when you're away from your desk. Did you know 70% of entrepreneurs use their smartphones for business activities several times a day? We dive into how our app not only keeps you in touch with your business but also boosts your productivity by 23% through intuitive features like offline client profiles, appointment scheduling, and seamless social media management. Bid farewell to the chaos of juggling tasks on the go. We discuss how our app transforms your smartphone into more than just a tool for storage, but a proactive partner in your business journey. Picture yourself managing social media posts while sipping your morning coffee or sending invoices with a few taps. The app's user-friendly interface and built-in two-way texting make these small tasks more manageable, saving you time and energy. Tune in to discover how these features collectively offer peace of mind and efficiency, helping your business thrive no matter where you are. Original source is right here: https://sites.google.com/view/rainmaker-reputation/best-mobile-crm-for-your-local-business Find out more about Rainmaker Reputation AI CRM at https://rainmakerreputation.com Follow us on these socials : Google Maps Facebook Instagram TikTok X Rainmaker Reputation AI CRM Austin Texas Medium…

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Effective Social Media In 2025 Will Depend On Authenticity 18:45

há 7 weeks18:45

18:45

The episode dives into the insights from the 2025 Sprout Social Index, discussing the critical role of authenticity, engagement, and strategic AI use in social media marketing. Local businesses are encouraged to harness short-form video content, embrace influencer partnerships, and adapt their strategies as the social media landscape continues to evolve. • Authenticity is essential for genuine consumer connection • Consumers influence purchasing behavior through social media engagement • AI can streamline marketing efforts and improve engagement • Local businesses can combat misinformation and establish trust • Social media platforms cater to differing demographics and preferences • Short-form video is crucial for engaging audiences across age groups • Influencer marketing builds credibility and extends reach • Data-driven strategies can optimize content effectiveness Read our summary that informed the podcast here: https://rainmakerreputation.com/post/effective-social-media-in-2025-will-depend-on-authenticity Find out more about Rainmaker Reputation AI CRM at https://rainmakerreputation.com Follow us on these socials : Google Maps Facebook Instagram TikTok X Rainmaker Reputation AI CRM Austin Texas Medium…

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Boosting Signups with Creativity: Grubhub's Giant Donut Marketing Success Local Brands Can Learn From 14:49

há 9 weeks14:49

14:49

What if you could boost your brand's signups by 15% with nothing more than a giant inflatable donut and a little local flair? Discover how Grubhub achieved this impressive feat by teaming up with Stan's Donuts and Coffee in downtown Chicago. We break down the innovative strategies they used to capture attention and engage the community in a way that was both fun and effective. With high-value gift cards and strategically placed QR codes, Grubhub seamlessly combined digital and offline marketing efforts to create a memorable food experience that resonated emotionally with their audience. In this episode, we also explore how small businesses can harness the power of creative marketing, just like Grubhub. We share insights on how enthusiasm and experimentation can lead to successful campaigns, even on a smaller scale. The giant inflatable donut campaign is a testament to the impact of strategic creativity, and we encourage you to think about how these ideas can be adapted to fit your business. Join us as we celebrate the joy of marketing and inspire you to keep exploring and embracing creativity in your efforts to connect with your community and enhance your brand. Grubhub Uses Donuts To Entice Local Sign-ups Find out more about Rainmaker Reputation AI CRM at https://rainmakerreputation.com Follow us on these socials : Google Maps Facebook Instagram TikTok X Rainmaker Reputation AI CRM Austin Texas Medium…

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What Are ChatGPT’s Search Sources For Local Service Searches? 11:17

há 9 weeks11:17

11:17

Local businesses face a new reality as ChatGPT redefines online searches. With a focus on building a strong digital presence through optimized websites and credible endorsements, businesses can better navigate this AI-driven landscape. • Exploration of ChatGPT's influence on local search • Insights from Bright Local study on information sources • Importance of having a quality, optimized website • Role of schema markup in improving search visibility • Value of mentions in reputable publications for credibility • Strategies for creating detailed, informative content • Effectiveness of FAQs in addressing customer concerns • Discussion on building relationships with influential sources • Overview of tools to manage online presence efficiently • Future implications of AI in local business visibility Original Article about ChatGPT's Search Sources Revealed in new BrightLocal study here Find out more about Rainmaker Reputation AI CRM at https://rainmakerreputation.com Follow us on these socials : Google Maps Facebook Instagram TikTok X Rainmaker Reputation AI CRM Austin Texas Medium…

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TikTok's Tipping Point: Navigating Potential Bans and Adapting Business Strategies 5:53

há 10 weeks5:53

5:53

Could TikTok’s future hang in the balance, and how might this affect your business? As we unravel the intricacies of the recent legal challenges facing TikTok, discover why their latest court motion might just be a last-ditch effort to avoid a potential U.S. ban by January 2025. We delve into lawmakers’ concerns over national security tied to TikTok's Chinese ownership and how Project Texas aims to quell these fears by safeguarding U.S. user data. Join us as we explore the ongoing battle and its implications for businesses relying heavily on TikTok's platform. For business owners and marketers, the stakes couldn't be higher. We examine how a potential TikTok ban could disrupt advertising strategies and force a shift to alternative platforms like Instagram Reels and YouTube Shorts. Transitioning isn't just a simple case of moving platforms; it's about adapting to different user experiences and rethinking engagement strategies, especially for smaller businesses that lack the resources of larger companies. Hear our insights on navigating these turbulent times and the strategic pivots businesses might need to make to maintain momentum in an evolving digital landscape. Read the Search Engine Journal story about potential TikTok Ban here: https://www.searchenginejournal.com/tiktoks-fight-for-survival-the-latest-updates-and-impacts-on-advertisers/534932/ Find out more about Rainmaker Reputation AI CRM at https://rainmakerreputation.com Follow us on these socials : Google Maps Facebook Instagram TikTok X Rainmaker Reputation AI CRM Austin Texas Medium…

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Unlocking YouTube's Potential: Transform Your Local Business with Smarter Marketing Strategies 19:41

há 11 weeks19:41

19:41

Could YouTube be the ultimate game-changer for your local business? Tune in to Rainmaker's Edge Perspective, where we explore how this powerhouse platform is overtaking traditional streaming giants and attracting a diverse audience, including the lucrative baby boomer demographic. Discover the secrets behind YouTube's revenue-sharing model that's luring top-tier content creators and learn why authenticity and straightforward content are rising to the forefront of effective business strategies. Our conversation, peppered with insights from YouTube expert Sean Connell, sheds light on the magic of concise cross-platform content and the emerging three-minute Shorts format, promising smarter marketing with less effort. Unleash the potential of YouTube Communities to create lasting connections with your audience and transform casual followers into loyal fans. In this session, we delve into innovative engagement strategies, from collaborative playlists to the seamless shopping integration of YouTube Shopping. Sean Connell offers practical advice tailored for local businesses, focusing on diverse content formats and time-saving creation techniques supported by YouTube's AI tools. Finally, we map out a vision for the future of YouTube centered on connection and community, inviting you to partner with Rainmaker Reputation for a winning online strategy. Join us to rethink your marketing approach and secure your success in this evolving digital landscape. Check out the Social Media Examiner article here: https://www.socialmediaexaminer.com/youtube-updates-for-2025-what-marketers-need-to-know/ For more blog content from Rainmaker Reputation, you can go here: https://rainmakerreputation.com/blog Find out more about Rainmaker Reputation AI CRM at https://rainmakerreputation.com Follow us on these socials : Google Maps Facebook Instagram TikTok X Rainmaker Reputation AI CRM Austin Texas Medium…

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Harnessing Reputation Marketing: Transform Positive Reviews into Business Magic 22:36

há 12 weeks22:36

22:36

Can your business reputation become your competitive edge? Join us as we unlock the secrets to transforming positive reviews into powerful social proof, drawing customers like a magnet. This episode of Rainmaker’s Edge Perspective is packed with essential strategies for local businesses to harness the power of reputation marketing. From claiming your Google My Business profile to ensuring your business details are seamlessly consistent across platforms, you'll discover how to craft an online presence that speaks volumes. We also explore the art of encouraging satisfied customers to share their experiences and how to handle negative feedback in a way that turns potential pitfalls into opportunities for growth. But it doesn’t stop at online efforts. Building brand advocates goes beyond the digital realm, extending into community involvement and strategic partnerships. Picture your business teaming up for local events or joining forces with complementary businesses to amplify your reach. Plus, learn about innovative tools like Rainmaker Reputation AI's Reputation Genius that automate reputation management, freeing you to concentrate on running your business. Remember, it's never too late to invest in your reputation—it's your superpower waiting to be unleashed. Join us next week as we continue our exploration of what it means to truly succeed as a local business. https://rainmakerreputation.com/post/reputation-marketing-crucial-practices-for-the-main-street-every-day-normal-local-business-owner Find out more about Rainmaker Reputation AI CRM at https://rainmakerreputation.com Follow us on these socials : Google Maps Facebook Instagram TikTok X Rainmaker Reputation AI CRM Austin Texas Medium…

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Black Friday 2024: How Was It For Main Street Retail Businesses? 14:11

há 12 weeks14:11

14:11

What if Black Friday as we know it is undergoing a monumental transformation right under our noses? Join us to unravel how this iconic shopping event is leaving its crowded aisles behind for the digital frontier. With inflation and economic uncertainty casting a shadow, we unpack the surprising 3.4% retail sales increase reported by MasterCard. Online shopping platforms like Adobe and Salesforce have shattered records, showcasing the undeniable shift to digital. The toy industry has made a formidable comeback, with a jaw-dropping 622% leap in online sales, illustrating the profound change in our shopping habits. Discover how AI technologies, from generative AI to chatbots, impacted the retail landscape of Black Friday 2024. As we venture beyond the sales figures, we dive into the broader implications of these shifts for conscious consumers. Reflect on your purchasing habits and the power of your wallet in promoting sustainability and values-driven choices. We're here to inspire a more thoughtful approach to Black Friday shopping—one where deals are balanced with the responsibility toward our planet and communities. Join us in understanding the recent Black Friday numbers, and where Retail businesses might be headed. https://www.retaildive.com/news/winners-losers-black-friday-2024-online-store-sales/734236/ Find out more about Rainmaker Reputation AI CRM at https://rainmakerreputation.com Follow us on these socials : Google Maps Facebook Instagram TikTok X Rainmaker Reputation AI CRM Austin Texas Medium…

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New ChatGPT Features In A CRM? 8:48

há 12 weeks8:48

8:48

Imagine having an AI tool that not only crafts personalized marketing content but also remembers your customers' preferences and interactions. This episode of Rainmaker's Edge Perspective promises to reshape the way you think about local business marketing by unveiling the capabilities of Rainmaker Reputation's AI CRM. We explore how different GPT models, from the cost-effective GPT-3.5 Turbo to the sophisticated GPT-4 Turbo, can tackle a range of tasks from simple social media posts to complex customer sentiment analysis. These models harness the power of technologies like ChatGPT, offering your business a virtual team of content creators ready to enhance your marketing strategies. Our conversation digs deeper into the transformative potential of GPT history, a groundbreaking feature that enables AI to recall past interactions with customers. This isn't just about answering queries; it's about building lasting customer relationships. Picture a local bookstore where the AI remembers past purchases and curates personalized recommendations, greeting customers by name and making them feel truly valued. We illustrate how these AI advancements can empower your business with a more personal touch, ensuring each customer interaction is meaningful and memorable. Get ready to take your marketing efforts to the next level with these cutting-edge AI tools. https://rainmakerreputation.com/post/boost-your-marketing-strategy-with-rainmaker-reputations-new-advanced-gpt-features Find out more about Rainmaker Reputation AI CRM at https://rainmakerreputation.com Follow us on these socials : Google Maps Facebook Instagram TikTok X Rainmaker Reputation AI CRM Austin Texas Medium…

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Harnessing AI to Elevate Client Retention 17:30

há 12 weeks17:30

17:30

Unlock the secrets of exceptional client retention and discover how Rainmaker Reputation AI CRM can be a game-changer for your local business. Imagine reducing costs and increasing profits by keeping your existing clients happier and more engaged. We promise you'll learn how AI is transforming client relationships, offering tools like automated communications, centralized data, and predictive analytics to personalize every interaction and identify clients at risk of leaving. This episode will show you why retaining clients is not just a smart strategy but an essential one for business growth and stability. Join us as we explore the art of building lasting client relationships with the help of AI. Reputation management and the magic of positive online reviews are crucial topics we tackle, revealing how these can attract and maintain satisfied clients. We discuss practical strategies like streamlined communication, custom workflows, and client segmentation, all designed to tailor interactions and maximize engagement. Plus, discover AI-powered retention triggers that predict potential client churn, giving you the tools to act proactively. Don't miss this opportunity to learn how to harness Rainmaker Reputation AI to elevate your client retention strategies and achieve sustained success . https://rainmakerreputation.com/post/rainmaker-reputation-ai-a-crm-designed-for-client-retention Find out more about Rainmaker Reputation AI CRM at https://rainmakerreputation.com Follow us on these socials : Google Maps Facebook Instagram TikTok X Rainmaker Reputation AI CRM Austin Texas Medium…

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Unlocking Customer Loyalty: Leveraging Google's 7-11-4 Rule for Content Marketing Success 9:32

há 13 weeks9:32

9:32

What if you could unlock the secret to transforming casual browsers into loyal customers with a simple formula? Explore Google's transformative 7-11-4 rule with us on the Rainmaker's Edge Perspective and learn how seven hours of engagement, 11 meaningful touchpoints, and presence across four locations can revolutionize your content marketing strategy. This episode is packed with insights into how these elements work together to build trust and confidence in your brand, laying the groundwork for conversions. We break down the importance of creating versatile content that resonates, from engaging blogs and videos to dynamic social media interactions. Join us as we dissect the power of vertical videos and how they fit into this innovative framework. Listen in to our discussion on how these videos cater to a mobile-first audience and foster storytelling that connects emotionally with viewers. We’ll also discuss the crucial role of maintaining positive online reviews to affirm your trustworthiness to potential customers. With practical tips and tools, including the use of Rainmaker Reputation AI CRM, this episode promises to help you craft a recognizable and reliable brand presence that stands out in today's digital landscape. Read the source for this episode: https://rainmakerreputation.com/post/content-marketing-and-the-7---11---4-rule Find out more about Rainmaker Reputation AI CRM at https://rainmakerreputation.com Follow us on these socials : Google Maps Facebook Instagram TikTok X Rainmaker Reputation AI CRM Austin Texas Medium…

1
Mastering SEO: Crafting Powerful Home Page Titles to Dominate Local Search 11:28

há 14 weeks11:28

11:28

Unlock the secrets to crafting compelling SEO titles that can transform your local business's online presence. How can a brand-first approach in your title structure align you with Google's trust-building practices? We promise you'll learn how to strategically sequence your brand, category, city, and state to match the precision of Wikipedia, ensuring your location data is spot-on. Discover the art of aligning Google Business Profiles with website titles, and why moving from keyword stuffing to topic-focused titles is game-changing. Elevate your SEO game by understanding user intent and how it shifts the order to prioritize product or service, location, and then brand. The digital landscape is ever-changing, and staying ahead requires continuous learning and adaptability. Embrace a curious mindset and adopt a data-driven approach to stand out from the competition. We explore strategies for keeping informed and leveraging resources to enhance your online presence, ensuring your business thrives in today's competitive market. Remember, Rainmaker Reputation is here to guide you, providing personalized insights and support on your SEO journey. This episode is packed with actionable insights and strategies to empower you to navigate the complexities of SEO marketing with confidence. Read our blog post the podcast episode is discussing here: https://rainmakerreputation.com/post/what-is-the-best-seo-optimized-title-for-your-local-brand Find out more about Rainmaker Reputation AI CRM at https://rainmakerreputation.com Follow us on these socials : Google Maps Facebook Instagram TikTok X Rainmaker Reputation AI CRM Austin Texas Medium…

1
Unlocking AI's Legacy: Timeline History of Artificial Intelligence 27:38

há 15 weeks27:38

27:38

What if the secrets to AI's past could unlock a brighter future for all of us? In this episode, we go over a fascinating new timeline article "Timeline History of Artificial Intelligence Milestones" from Histowiki.com Prepare for an enlightening journey as we unveil over two centuries of innovation, starting with Thomas Bayes' groundbreaking probability theorem in 1763. As we traverse the narrative of artificial intelligence, you'll encounter legendary figures like Alan Turing and pivotal moments such as the Dartmouth Conference of 1956, where AI was officially christened. From the ingenious creation of ELIZA to the dawn of physical AI with robots like Shakey, this episode captures the thrilling transformation from abstract theory to world-changing innovation, all while challenging our understanding of what machine intelligence truly means. Fast forward to recent decades, and witness the astonishing evolution of AI from the 1980s to today. Discover how expert systems and Japan's ambitious fifth generation computer systems project laid the groundwork for AI's modern wonders. Experience the thrill of IBM's Deep Blue triumphing over a chess champion and AI's playful introduction into homes with the Furby craze. As we highlight Geoffrey Hinton's revolutionary deep neural networks and AI's burgeoning role in creative and business realms, you'll understand why these advancements matter. With tools like ChatGPT reshaping industries and GPT-4 paving new pathways, we explore AI's relentless innovation and its profound ethical implications, offering insights on how we can harness its potential for humanity's collective good. Find out more about Rainmaker Reputation AI CRM at https://rainmakerreputation.com Follow us on these socials : Google Maps Facebook Instagram TikTok X Rainmaker Reputation AI CRM Austin Texas Medium…

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Revolutionizing Local Business With An AI Employee? 14:12

há 15 weeks14:12

14:12

Unlock the transformative power of artificial intelligence and learn how it can revolutionize your local business operations. Join us in an engaging exploration of Rainmaker Reputation's AI Employee, an innovative suite of tools designed to supercharge customer engagement and streamline your daily tasks. From Voice AI, your tireless virtual receptionist, to Conversation AI that handles multi-platform text communications, discover how AI can ensure every customer interaction is captured. We also spotlight Reviews AI for seamless reputation management and Content AI for effortless content creation, all while preserving your brand's unique voice and personality. Imagine having a dedicated team that never sleeps, offering sophisticated insights and leveling the competitive playing field for local businesses. This episode taps into the potential of AI to redefine business strategies and success, encouraging entrepreneurs to embrace and experiment with these cutting-edge technologies. We weave through scenarios that highlight the synergy of these tools working together, illustrating a future where AI is not just an asset, but a pivotal ally in business growth. Our call to action is clear: embark on this incredible AI-powered journey to unlock unprecedented opportunities in your business landscape. Find out more about Rainmaker Reputation AI CRM at https://rainmakerreputation.com Follow us on these socials : Google Maps Facebook Instagram TikTok X Rainmaker Reputation AI CRM Austin Texas Medium…

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Marketing Automation Mythbusting: Elevate Your Business with These AI Tools 19:43

há 16 weeks19:43