SANDI AULT—Reporting From The WILD podcast

#Society #Books #Politics #Conversations #Arts #News #Sandi Ault

27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

SANDI AULT—Reporting from the WILD

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Award-winning author Sandi Ault shares occasional reporting on things we care about and what’s happening in our world.

She offers a unique blend of spellbinding storytelling, exciting original music, sound effects, professional production, and political and personal inspiration altogether in each short treasure.

11 episódios

SANDI AULT—Reporting from the WILD

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Feed

Award-winning author Sandi Ault shares occasional reporting on things we care about and what’s happening in our world.

She offers a unique blend of spellbinding storytelling, exciting original music, sound effects, professional production, and political and personal inspiration altogether in each short treasure.

11 episódios

#Society #Books #Politics #Conversations #Arts #News #Sandi Ault

Todos os episódios

SANDI AULT—Reporting from the WILD

1
BADLANDS 22:04

há 1 day22:04

22:04

We may live in the BADLANDS now, baby, but we're bad-asses when we all get together to make some good noise and get in some good trouble. Yes, even though we’re living in the BADLANDS, this story comes full circle to hope. Give it a listen. You’ll like the music, the drumming, and best of all… the story.…

SANDI AULT—Reporting from the WILD

1
ROCKFALL 25:38

há 8 dias25:38

25:38

Our country is falling off a cliff. Take it from someone who has spent some serious time on craggy canyon rims and treacherous slopes: when the structure of the surface beneath you starts to erode, fast-moving landslides can literally take away the ground on which you stand. In this country, we are all perched on the edge of a crumbling precipice right now.…

SANDI AULT—Reporting from the WILD

1
MONEYBAGS 28:54

há 18 dias28:54

28:54

Greed, avarice, bloodsucking vandalism, destruction, and dismembering is happening to our democracy… and to the WILD. And we’re expected to keep the moneybags full.

SANDI AULT—Reporting from the WILD

1
FROM RUSSIA WITH WOLVES 21:32

há 28 dias21:32

21:32

Betrayed. Abandoned. Screwed over. Heisted. Robbed. Ripped off. Conned. Maybe we need a few more wolves.

SANDI AULT—Reporting from the WILD

1
KING OF PAIN 21:44

há 5 weeks21:44

21:44

I am going to tell you a WILD story before I am done, but first I have to tell you a bit more of what has got me to the state of remembering the time I had to sit alone a long while with a corpse in the cold at sunset.

SANDI AULT—Reporting from the WILD

1
A LINE IN THE SNOW 13:11

há 7 weeks13:11

13:11

This story is about a time when I lived in a high mountain valley. In the middle of the worst snowstorm in years, an infant needed to be taken to the hospital but the roads were closed and packed with three feet of snow. A small team of volunteer firefighters and community members banded together to relay the baby down the cliff-edged mountain road in the driving snow and darkness to meet an ambulance waiting below. When this creative and committed team needed to rescue something precious, they got innovative, bold, and brave. Will we be able to do this in this country against the deluge of threats and danger? This is a true story of hope that might help us feel better about the challenges so we can face them together.…

SANDI AULT—Reporting from the WILD

1
THE HURT LOCKER 16:35

há 8 weeks16:35

16:35

My friends, most of you have heard this term: hurt locker. It means: a place of profound pain and deep discomfort. And maybe you saw the film by the same name, so if you called up the image of actor Jeremy Renner in his blast-resistant suit making his way towards a suicide bomber, you have it about right. That's where we are now. Except... few of us have the suit. Some of us are bare-assed naked. But the richest among us have bunkers in the mountains in New Zealand, or they own islands they can retreat to. We may have thought we had protection from the harm that is befalling us, but we are more vulnerable than most of us ever imagined.…

SANDI AULT—Reporting from the WILD

1
THE SOUND OF SILENCE 10:00

há 9 weeks10:00

10:00

I have a story to tell you about how—when things can change suddenly in your path—you can find your way around the danger. Too many have been too silent as the new oligarchy takes power in Washington, including our elected representatives. This has left us with the sound of silence and a vacuum in leadership. But how about you? Are you still silent, or have you sprung into action to defend our democracy? Or are you someplace in-between? We can meet this challenge together. Welcome back from the silence to the WILD.…

SANDI AULT—Reporting from the WILD

1
A WILD ROBBERY—I WISH I HAD A RIVER 12:16

há 10 weeks12:16

12:16

In Episode 3, I'm going to tell you a story that really happened. It's about the time when I went to the post office, the bank was robbed, a baby was born, and—at least initially—a criminal got away with stealing in plain sight. And even though this is one of those you-can't-make-this-stuff-up stories, I promise you there's something real-life-true about the lesson we can all take from it.…

SANDI AULT—Reporting from the WILD

1
BABY, YOU CAN DRIVE MY CAR 9:00

há 11 weeks9:00

9:00

I'm worried about all those flashing lights on my dashboard. And I'm not talking about my car. These past few weeks, the alarms have been never-ending. The thing about this dashboard lights is they are heralds of eminent trouble or potential harm. We ignore them at our peril. In this episode, I tell you about a time when my husband and I barely survived a 500-year flood from desert monsoons that suddenly dropped a deluge in a remote canyon we were exploring. we were were lucky to survive... to get out... and to have a car parked on the rim we could use to get away. In my adventures in the wild, that taught me an important lesson. Always pay attention to the lights on your inner dashboard, and the outer warnings, too. We're going to need to stay frosty and take care of one another. Now, more than ever.…

SANDI AULT—Reporting from the WILD

1
HOW TO FEEL WHEN THE WORLD IS FALLING APART 7:48

há 12 weeks7:48