Tecnologia De Butxaca podcast

27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

Tecnologia de butxaca

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7 episódios

#Tech #Catalunya Rdio

Tecnologia de butxaca

updated há 11 anos

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7 episódios

#Tech #Catalunya Rdio

Todos os episódios

Tecnologia de butxaca

1
Una funda Life Proof, i aprendre idiomes amb el mbil. - 26/08/14 14:24

há 11 years14:24

14:24

A la secci Tecnologia de Butxaca, la Gina Tost ens porta avui una funda ultraresistent per l'iPhone, dues aplicacions per aprendre idiomes a travs del mbil, i un joc educatiu d'ordinador sobre la Primera Guerra Mundial.

Tecnologia de butxaca

1
Un Drone que roda i una aplicaci que t'organitza la feina - 19/08/14 12:58

há 11 years12:58

12:58

La Gina Tost a Tecnologia de butxaca avui ens ensenya al #8dies la millor aplicaci per organitzar la feina de manera senzilla: Trello. Tamb ens presenta una aplicaci que permet canviar el fons de pantalla i les icones. Ella porta un Drone, que en aquest cas no vola, t dues rodes i una cmera a la part frontal integrada.…

Tecnologia de butxaca

1
Ultimate Ears Boom, la msica sempre amb nosaltres - 12/08/14 11:30

há 11 years11:30

11:30

Si sou amants de la msica, no renuncieu a emportar-vos-la a tot arreu aquest estiu amb l'Ultimate Ears Boom. Un fantstic altaveu per Bluetooth resistent a l'aigua i amb una durada de bateria de 15 hores. s una idea fantstica per la platja, piscina, dutxa, sortir a fer un pcnic, entre altres.

Tecnologia de butxaca

1
Fotomuntatges i metges de butxaca amb la Gina Tost - 05/08/14 13:33

há 11 years13:33

13:33

La Gina Tost a Tecnologia de butxaca avui ens ensenya al #8dies la millor aplicaci per fer un fotomuntatge amb el mbil sense complicar-se la vida: Clone Magic. Tamb ens explica qu s un wearable i per qu serveix. Ella porta el Misfit Wearables i ha descobert que no descansa prou...

Tecnologia de butxaca

1
La tecnologia i la jardineria tenen una histria d'amor - 29/07/14 10:36

há 11 years10:36

10:36

La periodista experta en aplicacions i Internet, Gina Tost, avui ens ensenya gadgets i aplicacions que ens ajuden a cuidar les plantes. Tamb ens presenta l'aplicaci Day One, ideal per a tots aquells amb ganes de ser inventors, i ens descobreix Stubies, un videojoc creat per dos catalans que triomfa ja a seixanta pasos diferents.…

Tecnologia de butxaca

1
La millor tecnologia per gaudir de l'aire lliure: drones i boles teledirigides - 22/07/14 13:17

há 11 years13:17

13:17

La Gina Tost ens porta a l'estudi l'SPHERO, una bola de plstic de colors teledirigida a travs del telfon mbil, que fa de comandament. Tamb ens parla de drones i de la seva utilitat. Per ltim, ens recomana dues aplicacions perfectes pels amants de la platja i un joc per distreure'ns mentre prenem el sol: Unlocked, fet a Terrassa.…

Tecnologia de butxaca

1
Solucions tecnolgiques pels qui tenen fbia a conduir! - 15/07/14 14:57

há 11 years14:57