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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Rails Refactoring Podcast
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Conteúdo fornecido por Andrzej Krzywda. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Andrzej Krzywda ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
We talk about everything that has something to do with improving big Rails apps.
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6 episódios
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Conteúdo fornecido por Andrzej Krzywda. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Andrzej Krzywda ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
We talk about everything that has something to do with improving big Rails apps.
…
continue reading
6 episódios
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×In this episode of Rails Refactoring Podcast, Wiktor and Marcin are discussing new Frontend-Friendly Rails book. It tells about improving frontend infrastructure provided by Rails. We are covering few topics from the book
Robert Pankowecki & Marcin Grzywaczewski in the fifth episode of the podcast. In this episode we discuss the good and bad sides of React.JS. We talk how and why to introduce it into legacy codebase.
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1 Podcast #4 - improving the Ruby ecosystem 1:00:35
1:00:35
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Andrzej Krzywda & Adam Hawkins in the fourth episode of the podcast. In this episode we discuss Adam's latest blogpost (see it in shownotes links) about technical and mindset issues of Ruby community.
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1 Podcast #3 - mutation testing, mutant, test coverage 35:39
35:39
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Andrzej Krzywda & Markus Schirp in the third episode of the podcast. We are talking mostly about the problem of test coverage. We're discussing why the popular tools (rcov and simplecov) may give you a false sense of security and coverage.
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1 Podcast #2 - The Rails Way - what it is? What's the Rails community DNA? 35:00
35:00
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Andrzej Krzywda & Robert Pankowecki in the second episode of the podcast. We are talking mostly about The Rails Way. Good side, bad side of it and consequences. We also talk what brought us into Rails, how we feel about and what's in the DNA of the community. Is it testing? Or hate for Java?
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1 Podcast #1 - upgrade to Ruby 2.1, service object gems 19:12
19:12
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Andrzej Krzywda & Robert Pankowecki in first episode of the podcast. We are talking about migrating applications from ruby 1.9 to 2.1 and using gems for form and service objects.
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