Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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How Do I Identify My Business’ Audience?
MP3•Home de episódios
Manage episode 343864677 series 2362023
Conteúdo fornecido por GreenMellen. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por GreenMellen ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
Why is it important to know your audience?
…
continue reading
- Why waste time communicating with someone else?
- Talk to people who you’re relevant to
- Every business exists to serve people; even if you’re B2B
- Thinking everyone is their audience; the more focused, the better
- Not fully understanding their audience; don’t make dumb assumptions
- Not staying focused on the audience; it’s not about you, it’s about them
- Think about the people you serve? Who are your best customers?
- Figure out what they have in common; usually it’s the problem you help them solve
- Talk to some of them; learn about their motivations and preferences
- Look at your website users, social media followers, email subscribers
- List the demographic data; gender, age, location, income, occupation, family, etc.
- Creating audience personas is a helpful shortcut to processing this mass of information
- It focuses your attention on a specific character, rather than on statistics
- It’s OK to have a few different personas based on different audience segments
- Print these out and keep them visible as a reminder for who you’re reaching
- Think about the persona every time you write an email, social post, or blog
- But don’t overly generalize; keep meeting with people to keep it human
72 episódios
MP3•Home de episódios
Manage episode 343864677 series 2362023
Conteúdo fornecido por GreenMellen. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por GreenMellen ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
Why is it important to know your audience?
…
continue reading
- Why waste time communicating with someone else?
- Talk to people who you’re relevant to
- Every business exists to serve people; even if you’re B2B
- Thinking everyone is their audience; the more focused, the better
- Not fully understanding their audience; don’t make dumb assumptions
- Not staying focused on the audience; it’s not about you, it’s about them
- Think about the people you serve? Who are your best customers?
- Figure out what they have in common; usually it’s the problem you help them solve
- Talk to some of them; learn about their motivations and preferences
- Look at your website users, social media followers, email subscribers
- List the demographic data; gender, age, location, income, occupation, family, etc.
- Creating audience personas is a helpful shortcut to processing this mass of information
- It focuses your attention on a specific character, rather than on statistics
- It’s OK to have a few different personas based on different audience segments
- Print these out and keep them visible as a reminder for who you’re reaching
- Think about the persona every time you write an email, social post, or blog
- But don’t overly generalize; keep meeting with people to keep it human
72 episódios
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