Artwork

Conteúdo fornecido por Daniel Ross and Liam Botham, Daniel Ross, and Liam Botham. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Daniel Ross and Liam Botham, Daniel Ross, and Liam Botham ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
Player FM - Aplicativo de podcast
Fique off-line com o app Player FM !

022: Rory Sutherland & Pete Dyson on planes, trains & automobiles

1:08:17
 
Compartilhar
 

Manage episode 404797562 series 3556050
Conteúdo fornecido por Daniel Ross and Liam Botham, Daniel Ross, and Liam Botham. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Daniel Ross and Liam Botham, Daniel Ross, and Liam Botham ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.

Fellow BSers,

Welcome to the Christmas holiday episode of 'A Load of BS: The Behavioural Science Podcast'. This will be the last of 2021 and we are going out with a bang by welcoming back Rory Sutherland and co-author Pete Dyson to discuss their new book 'Transport for Humans: Are we nearly there yet?'

CrankWheel sponsors A Load of BS

Firstly, I am excited to introduce you to my new sponsor, and that is CrankWheel.

Some people have the ability to paint a picture in a few words. CrankWheel is for the rest of us. CrankWheel gives you zero friction screen sharing during voice calls. You send a link to the other person and they enter that seamlessly on any browser, any device. No log ins, no registering, no what's my bloody password! CrankWheel is particularly great for those first sales calls or for onboarding new customers. It's really for any business looking to engage with customers more efficiently.

A Load of BS subscribers can use CrankWheel unlimited for 2 months by signing up at get.crankwheel.com/loadofbs.

And we’re off

Comfort break over, we're back on the road. Now you may have read my Monday BS piece a few weeks ago previewing today's conversation with a little riff on the wonders of the London Underground. Well today you get the full fat version and I can assure you that the cream has risen to the top; in fact it's spilling over and clogging the arteries like the M25 on Boxing Day. What fun!

This anniversary appetizer is bursting with flavour, celebratory abandon and indulgence; and since so many of us will be battling the motorways and trains to reach loved ones in the coming days, what more appropriate treat for today than transport design to keep you toasty.

I should introduce my guests. Rory is well-known to many of you as Global Vice-Chairman of Ogilvy, behavioural scientist, founder of Nudgestock festival, writer and the man responsible for making the Sevenoaks to London Blackfriars line fashionable again.

Pete Dyson is the Principal Behavioural Scientist at the Department for Transport. Pete established a new BS Team at DfT in 2020 to tackle the COVID response and recovery, and the impact of future transport technologies on behaviour.

Today is about the potential of behavioural science to design our transport systems for human, rather than engineers', consumption.

Today Rory and Pete tell us about:

  • The fetishization of speed and punctuality
  • Solving the conundrum (waste?) of HS2
  • Who Homo Transporticus is
  • How we actually understand what customers want
  • Getting to Exeter when you're not in a rush
  • Seat backed train tables
  • Products which nobody wants un

Please leave a review if you like the podcast; and share with friends. Your support makes us very happy!
Get the podcast in your inbox every week by subscribing here
Access our exclusive speaker events by subscribing
here
Follow Daniel on
Twitter
Podcast music:
Tamsin Waley-Cohen's Mendelssohn's violin concerto

  continue reading

70 episódios

Artwork
iconCompartilhar
 
Manage episode 404797562 series 3556050
Conteúdo fornecido por Daniel Ross and Liam Botham, Daniel Ross, and Liam Botham. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Daniel Ross and Liam Botham, Daniel Ross, and Liam Botham ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.

Fellow BSers,

Welcome to the Christmas holiday episode of 'A Load of BS: The Behavioural Science Podcast'. This will be the last of 2021 and we are going out with a bang by welcoming back Rory Sutherland and co-author Pete Dyson to discuss their new book 'Transport for Humans: Are we nearly there yet?'

CrankWheel sponsors A Load of BS

Firstly, I am excited to introduce you to my new sponsor, and that is CrankWheel.

Some people have the ability to paint a picture in a few words. CrankWheel is for the rest of us. CrankWheel gives you zero friction screen sharing during voice calls. You send a link to the other person and they enter that seamlessly on any browser, any device. No log ins, no registering, no what's my bloody password! CrankWheel is particularly great for those first sales calls or for onboarding new customers. It's really for any business looking to engage with customers more efficiently.

A Load of BS subscribers can use CrankWheel unlimited for 2 months by signing up at get.crankwheel.com/loadofbs.

And we’re off

Comfort break over, we're back on the road. Now you may have read my Monday BS piece a few weeks ago previewing today's conversation with a little riff on the wonders of the London Underground. Well today you get the full fat version and I can assure you that the cream has risen to the top; in fact it's spilling over and clogging the arteries like the M25 on Boxing Day. What fun!

This anniversary appetizer is bursting with flavour, celebratory abandon and indulgence; and since so many of us will be battling the motorways and trains to reach loved ones in the coming days, what more appropriate treat for today than transport design to keep you toasty.

I should introduce my guests. Rory is well-known to many of you as Global Vice-Chairman of Ogilvy, behavioural scientist, founder of Nudgestock festival, writer and the man responsible for making the Sevenoaks to London Blackfriars line fashionable again.

Pete Dyson is the Principal Behavioural Scientist at the Department for Transport. Pete established a new BS Team at DfT in 2020 to tackle the COVID response and recovery, and the impact of future transport technologies on behaviour.

Today is about the potential of behavioural science to design our transport systems for human, rather than engineers', consumption.

Today Rory and Pete tell us about:

  • The fetishization of speed and punctuality
  • Solving the conundrum (waste?) of HS2
  • Who Homo Transporticus is
  • How we actually understand what customers want
  • Getting to Exeter when you're not in a rush
  • Seat backed train tables
  • Products which nobody wants un

Please leave a review if you like the podcast; and share with friends. Your support makes us very happy!
Get the podcast in your inbox every week by subscribing here
Access our exclusive speaker events by subscribing
here
Follow Daniel on
Twitter
Podcast music:
Tamsin Waley-Cohen's Mendelssohn's violin concerto

  continue reading

70 episódios

Todos os episódios

×
 
Loading …

Bem vindo ao Player FM!

O Player FM procura na web por podcasts de alta qualidade para você curtir agora mesmo. É o melhor app de podcast e funciona no Android, iPhone e web. Inscreva-se para sincronizar as assinaturas entre os dispositivos.

 

Guia rápido de referências