Why Marketing Matters

A Modern Nonprofit Podcast

When it comes to marketing, many nonprofits shift right to thinking about development. But development and marketing are different skills, with different needs and separate goals.

A robust marketing strategy that’s founded in clear and powerful branding, can help you raise money while also increasing your visibility in the community and around the world.

This week, Emily Heck joins us to talk about how marketing should fit into the plans of a modern nonprofit that wants to thrive and grow.

Emily is a marketing consultant and owner of Evergreen Strategic Communications. After years of working in the nonprofit and higher education industries, she launched Evergreen to help nonprofits and small businesses who may not have the time, resources, or skillset to grow their engagement through marketing.

In this episode, you'll discover...

• Why social media is a money-making tool, not just a waste of time (3:18)
• The most important thing successful nonprofits do with their marketing (7:00)
• ONE move smaller nonprofits can make to improve their marketing quickly (11:20)
• Why trying to DIY your marketing is a risky move (20:11)
• Is outsourcing your marketing to an agency a good idea? (23:40)

Thanks for listening and be sure to subscribe for new episodes every week!

For more nonprofit accounting resources check out www.thecharitycfo.com

For more information on how to work with Emily, visit EvergreenStrategic.org or connect with Emily on LinkedIn!