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The top 3 reasons why Zuck is killing Apple in the Mixed Reality race.
Manage episode 446657692 series 3298391
Apple sold only 370,000 VisionPro headsets-- much fewer than it expected. Meanwhile, Meta Ray-Bans are the top-selling product in 60% of Ray-Ban stores. The outcome of their AR/VR products couldn't be more different, even though they both have as much awareness as you could possible buy.
There are 3 reasons:
1. Price.
2. Killer feature vs cool product.
3. Destination vs always-on.
Check this episode out if you want to understand the where mixed reality is going and what you need to do to make sure your product takes off.
130 episódios
Manage episode 446657692 series 3298391
Apple sold only 370,000 VisionPro headsets-- much fewer than it expected. Meanwhile, Meta Ray-Bans are the top-selling product in 60% of Ray-Ban stores. The outcome of their AR/VR products couldn't be more different, even though they both have as much awareness as you could possible buy.
There are 3 reasons:
1. Price.
2. Killer feature vs cool product.
3. Destination vs always-on.
Check this episode out if you want to understand the where mixed reality is going and what you need to do to make sure your product takes off.
130 episódios
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