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20 - IndieAd Talks: The challenges of Meta Advertising in the privacy-era | Yoav Segal
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#IndieadTalks with our Head of PPC Services, Yoav Segal.
In today's episode, we leave the programmatic side of online marketing and shift our focus to pay-per-click campaigns, more precisely, Meta (Facebook & Instagram) advertising.
We discussed in depth the challenges advertisers face with Meta advertising amidst the privacy legislation and the iOS 14.5 privacy update. How did it affect how we target audiences on Facebook/Instagram, and how did it limit the web/app-tracking possibilities? These are 2 of the questions we tried to answer and offer solutions to.
Furthermore, Yoav will give you insights into the phrase "target by ads" and why, although it sounds like an old-school marketing agenda, it can be the key to sustaining high performance in your Meta/Facebook/IG campaigns.
If you are running PPC campaigns on Meta or any other performance marketing, you cannot afford to miss this episode!
What is your experience with the recent changes in Meta advertising? Let us know on LinkedIn: https://www.linkedin.com/feed/update/urn:li:activity:6985501047477649408
About our host: Adrian Knoll is the Founder & CEO of IndieAd. We empower our clients to accelerate their business growth by implementing top-notch digital advertising solutions. Our website: https://indiead.tech
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