Jessica Whitaker on Creating Timeless Brands & Balancing Business with Mental Wellness

After the Shoot - A Photography Podcast

Take one look at basically any Jessica Whitaker-owned account or webpage, and you’ll know exactly what her brand is.

On the fifth and final episode of Season 1 of After the Shoot, she tells us exactly how she created this timeless brand — and how you can do it too. We'll also talk about how she prioritizes her mental wellbeing and sets boundaries while running her photography business like a boss.

So, join us as we talk about branding, mental health, social media, and so much more. This is definitely an episode no photographer will want to miss.

Connect with Jessica on Instagram: https://www.instagram.com/jessicawhitaker/

Visit her website: https://www.jessicawhitaker.co

Join the Build & Bloom community: https://www.facebook.com/share/g/5nu1KfyBmh8Nssdh/

Listen to the Build and Bloom podcast: https://open.spotify.com/show/2WD8VTkvyEP5Wx1oCcMuBv

Topics

00:00 - Introduction

01:41 - How Jessica got started in Photography

03:52 - Building the Build & Bloom community

09:06 - 3 things to do to set boundaries around social media use

14:00 - Dealing with imposter syndrome and not comparing yourself to others

16:16 - Creating a cohesive brand for yourself and sticking to it

20:33 - Being timeless, not merely following trends

21:55 - Wrapping up

Send us a text

Get on the After the Shoot email list: https://aftershoot.co/podcast
📸 📸 📸
This podcast is brought to you by Aftershoot, an AI culling and editing software that gives professional photographers their time, and their life, back so they can focus on what they do best.
Try Aftershoot today: https://aftershoot.co/tryus

Connect with us -
YouTube: https://www.youtube.com/@aftershoot
Instagram: https://www.instagram.com/aftershootco/
TikTok: https://www.tiktok.com/@aftershootco
X (formerly Twitter): https://twitter.com/aftershootco/
Threads: https://www.threads.net/@aftershootco
Facebook page: https://www.facebook.com/aftershootco/
Join the Aftershoot Community on Facebook: https://www.facebook.com/groups/aftershootusers/

Capítulos

1. Introduction (00:00:00)

2. How Jessica got started in Photography (00:01:40)

3. Building the Build & Bloom community (00:03:52)

4. 3 things to do to set boundaries around social media use (00:09:06)

5. Dealing with imposter syndrome and not comparing yourself to others (00:14:00)

6. Creating a cohesive brand for yourself and sticking to it (00:16:16)

7. Being timeless, not merely following trends (00:20:33)

8. Wrapping up (00:21:56)