AEON Malaysia: The Evolution of Retail from a Traditional Retailer's Lens

AIBP ASEAN B2B Growth

Guest: Mr Syed Ali Ridha Madihid, Head, Digital Supply Chain, AEON Group Malaysia

In this episode, we discuss AEON's ongoing journey in the shift from traditional retail to digital and e-commerce, along with the unique factors for consideration across culturally diverse ASEAN.
AEON Group Malysia is part of the AEON Group of Companies. It is majority owned by the Japan-incorporated holding company, AEON Co., Ltd, and represents the largest revenue contributor in its overseas market. With a 10% market share in Malaysia, AEON Group Malaysia is one of the largest mall operators in Malaysia, with operations across retail, mall operations, financial services, facilities management, private brand development and supply chains.
In 2020, AEON went digital - a big move for the retailer which had remained largely a brick-and-mortar operation until the COVID-19 pandemic hit. The New Retail ecosystem is envisioned to be more demand-based and more attuned to present market dynamics, customer consumption patterns and behaviours. The group targets 15% of revenue to be generated from its e-commerce business in the next five years.

Capítulos

1. Necessary Shifts for Aeon (00:00:23)

2. myAeon2go's Growth & Key Drivers (00:04:52)

3. Digital Natives and Traditional Retailers Juxtaposed (00:16:23)

4. The ASEAN Landscape for e-commerce (00:23:57)