Основатель «Агентства экспертного маркетинга NextMedia» Эльнара Петрова вместе с гостями разбирает кейсы и работающие инструменты, задаёт прямые вопросы про деньги и бюджеты, ищет во всём системность. Новые выпуски каждые две недели по средам. Подкаст выходит с 2013 года, ранее назывался «SMM без котиков». Ищите выпуски на всех доступных площадках. Обратная связь: Instagram @elnarapetrova Telegram-канал @nextmediapodcast ВКонтакте vk.com/nextmediapodcast podcast@nextmedia.pro
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Biweeklycast 20: The Decision Book
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📺 Watch this episode on YouTube (https://youtu.be/rqMshCEMIuQ) In this book club episode Slava falls victim to marketing, but Dima reassures him (and everyone else) that there is a lot to be learned even when you disagree with what you are reading. * Frequency illusion (https://en.wikipedia.org/wiki/Frequency_illusion) (also known as Baader–Meinhof phenomenon) * More about to-don’t lists YANSS 260 – The Science of Stuck (rebroadcast) (https://youarenotsosmart.com/2023/05/29/yanss-260-how-to-escape-life-loops-deal-with-trauma-and-build-the-psychological-momentum-required-to-get-yourself-unstuck/) * Yakaboo (https://www.yakaboo.ua/) – online book shop in Ukraine * Untools (https://untools.co/): tools for better thinking * The Decision Book (https://profilebooks.com/work/the-decision-book/) * Bernoulli's Fallacy (http://cup.columbia.edu/book/bernoullis-fallacy/9780231199957) * Model vs method * There are unknown unknowns (https://en.wikipedia.org/wiki/There_are_unknown_unknowns) * Swiss cheese model (https://en.wikipedia.org/wiki/Swiss_cheese_model) of risk analysis * Crossing the Chasm (https://en.wikipedia.org/wiki/Crossing_the_Chasm) by Geoffrey A. Moore * Diffusion of innovations (https://en.wikipedia.org/wiki/Diffusion_of_innovations) * Tuckman's stages of group development (https://en.wikipedia.org/wiki/Tuckman's_stages_of_group_development) – forming–storming–norming–performing * Bloom's taxonomy (https://en.wikipedia.org/wiki/Bloom%27s_taxonomy) for education objectives "All models are wrong, but some are you useful." George W. Box
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411 episódios
MP3•Home de episódios
Manage episode 366028910 series 1064289
Conteúdo fornecido por Biweeklycast. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Biweeklycast ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
📺 Watch this episode on YouTube (https://youtu.be/rqMshCEMIuQ) In this book club episode Slava falls victim to marketing, but Dima reassures him (and everyone else) that there is a lot to be learned even when you disagree with what you are reading. * Frequency illusion (https://en.wikipedia.org/wiki/Frequency_illusion) (also known as Baader–Meinhof phenomenon) * More about to-don’t lists YANSS 260 – The Science of Stuck (rebroadcast) (https://youarenotsosmart.com/2023/05/29/yanss-260-how-to-escape-life-loops-deal-with-trauma-and-build-the-psychological-momentum-required-to-get-yourself-unstuck/) * Yakaboo (https://www.yakaboo.ua/) – online book shop in Ukraine * Untools (https://untools.co/): tools for better thinking * The Decision Book (https://profilebooks.com/work/the-decision-book/) * Bernoulli's Fallacy (http://cup.columbia.edu/book/bernoullis-fallacy/9780231199957) * Model vs method * There are unknown unknowns (https://en.wikipedia.org/wiki/There_are_unknown_unknowns) * Swiss cheese model (https://en.wikipedia.org/wiki/Swiss_cheese_model) of risk analysis * Crossing the Chasm (https://en.wikipedia.org/wiki/Crossing_the_Chasm) by Geoffrey A. Moore * Diffusion of innovations (https://en.wikipedia.org/wiki/Diffusion_of_innovations) * Tuckman's stages of group development (https://en.wikipedia.org/wiki/Tuckman's_stages_of_group_development) – forming–storming–norming–performing * Bloom's taxonomy (https://en.wikipedia.org/wiki/Bloom%27s_taxonomy) for education objectives "All models are wrong, but some are you useful." George W. Box
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