It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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66: The Future of Digital Governance with Rob Clarke
MP3•Home de episódios
Manage episode 306582670 series 164537
Conteúdo fornecido por #AnalyticsTODAY Show, Dr. Jeremy Roberts, and Sameer Khan. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por #AnalyticsTODAY Show, Dr. Jeremy Roberts, and Sameer Khan ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
Digital landscape is changing rapidly and it creates new challenges for the business to deliver the right customer experience while keeping privacy and governance in check. In this episode we have Rob Clarke the founder of digital experience platform Strala and now VP of Product at ObservePoint. We will have some exciting conversation about the following: What was the rational behind founding Strala, a customer experience measurement platform? How has digital experience evolved in the last 10 years? What is the future of digital customer experience? What is lacking in the Adobe's or Salesforce of the world when it comes to customer experience measurement? User privacy is now a buzz word and speaking from experience most organizations take it lightly just to satisfy the GDPR, CCPA and similar laws. How should a data analyst or marketer approach user privacy? Why is it important to capture every customer touchpoint when performing an audit and how do you get around the privacy issues when capturing the data? What advice should we give marketers and experience managers today who are trying to improve customer experience and market product and services? Leave us your feedback on iTunes or visit our website at www.analyticstodaypodcast.com
…
continue reading
86 episódios
MP3•Home de episódios
Manage episode 306582670 series 164537
Conteúdo fornecido por #AnalyticsTODAY Show, Dr. Jeremy Roberts, and Sameer Khan. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por #AnalyticsTODAY Show, Dr. Jeremy Roberts, and Sameer Khan ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
Digital landscape is changing rapidly and it creates new challenges for the business to deliver the right customer experience while keeping privacy and governance in check. In this episode we have Rob Clarke the founder of digital experience platform Strala and now VP of Product at ObservePoint. We will have some exciting conversation about the following: What was the rational behind founding Strala, a customer experience measurement platform? How has digital experience evolved in the last 10 years? What is the future of digital customer experience? What is lacking in the Adobe's or Salesforce of the world when it comes to customer experience measurement? User privacy is now a buzz word and speaking from experience most organizations take it lightly just to satisfy the GDPR, CCPA and similar laws. How should a data analyst or marketer approach user privacy? Why is it important to capture every customer touchpoint when performing an audit and how do you get around the privacy issues when capturing the data? What advice should we give marketers and experience managers today who are trying to improve customer experience and market product and services? Leave us your feedback on iTunes or visit our website at www.analyticstodaypodcast.com
…
continue reading
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