Bitcoin pioneer Charlie Shrem peels back the layers on the lives and backgrounds of the world's most impactful innovators. Centering around intimate narratives, Shrem uncovers a detailed, previously unspoken story of the genesis and evolution of bitcoin, cryptocurrency, artificial intelligence, and the web3 movements. Join Shrem as he journeys through the uncharted territories of tech revolutions, revealing the human side of the stories that shaped the digital world we live in today.
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81: 5 Reasons B2B Marketing Managers Should Be Selective with Gen AI
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Conteúdo fornecido por #AnalyticsTODAY Show, Dr. Jeremy Roberts, and Sameer Khan. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por #AnalyticsTODAY Show, Dr. Jeremy Roberts, and Sameer Khan ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
Welcome to our deep dive into why B2B Marketing Managers need to be judicious with Generative AI technologies. As AI reshapes the marketing landscape, understanding its strategic application becomes crucial. Content Overview: The rapid adoption of Gen AI technologies like ChatGPT has transformed business operations, with a significant impact on sales and marketing strategies. Despite the enthusiasm, many companies face challenges in integrating these tools effectively, raising concerns about ROI and tool utility. Key Takeaways: Purpose-Driven Tool Selection: Avoid the clutter of redundant tools by ensuring each AI solution aligns with specific marketing objectives and delivers tangible benefits. ROI-Centric Investments: Focus on Gen AI tools that offer measurable returns, emphasizing the importance of trials and performance reviews to ensure cost-effective marketing strategies. Seamless Integration: Opt for AI tools that complement and enhance your existing tech stack, ensuring smooth data flow and efficient team collaboration. Scalable Solutions: Match your AI tool investments with your business growth trajectory to avoid underutilization or overwhelming your marketing infrastructure. User Adoption: Prioritize tools that your team can easily adopt and utilize, investing in training and development to maximize tool effectiveness. Conclusion: Strategic selection and implementation of Gen AI tools can significantly enhance B2B marketing efforts. It's not about having the latest tech, but the right tech that aligns with your business goals. Support the show: https://www.patreon.com/analyticstoday Follow us on Twitter @sameerkhan or @jeremyaroberts or leave us a review on iTunes: https://podcasts.apple.com/us/podcast/analyticstoday-podcast/id1044308732 Consult with us: https://www.strategystack.io www.analyticstodaypodcast.com
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86 episódios
MP3•Home de episódios
Manage episode 401822814 series 164537
Conteúdo fornecido por #AnalyticsTODAY Show, Dr. Jeremy Roberts, and Sameer Khan. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por #AnalyticsTODAY Show, Dr. Jeremy Roberts, and Sameer Khan ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
Welcome to our deep dive into why B2B Marketing Managers need to be judicious with Generative AI technologies. As AI reshapes the marketing landscape, understanding its strategic application becomes crucial. Content Overview: The rapid adoption of Gen AI technologies like ChatGPT has transformed business operations, with a significant impact on sales and marketing strategies. Despite the enthusiasm, many companies face challenges in integrating these tools effectively, raising concerns about ROI and tool utility. Key Takeaways: Purpose-Driven Tool Selection: Avoid the clutter of redundant tools by ensuring each AI solution aligns with specific marketing objectives and delivers tangible benefits. ROI-Centric Investments: Focus on Gen AI tools that offer measurable returns, emphasizing the importance of trials and performance reviews to ensure cost-effective marketing strategies. Seamless Integration: Opt for AI tools that complement and enhance your existing tech stack, ensuring smooth data flow and efficient team collaboration. Scalable Solutions: Match your AI tool investments with your business growth trajectory to avoid underutilization or overwhelming your marketing infrastructure. User Adoption: Prioritize tools that your team can easily adopt and utilize, investing in training and development to maximize tool effectiveness. Conclusion: Strategic selection and implementation of Gen AI tools can significantly enhance B2B marketing efforts. It's not about having the latest tech, but the right tech that aligns with your business goals. Support the show: https://www.patreon.com/analyticstoday Follow us on Twitter @sameerkhan or @jeremyaroberts or leave us a review on iTunes: https://podcasts.apple.com/us/podcast/analyticstoday-podcast/id1044308732 Consult with us: https://www.strategystack.io www.analyticstodaypodcast.com
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