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Episode 33: Blowing Up with umru (Teaser)
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In this episode Steph speaks with Umru Rothenberg. Mostly known by the mononym umru, the producer is one of a younger generation of so-called SoundCloud artists signed to A.G. Cook’s PC Music label, as well as a reluctant representative of the too broad and indeterminate musical catchall referred to as “hyperpop”. The scene includes peers like 100 Gecs, Petal Supply, himera, Fraxiom, Dorian Electra, the list goes on.
Based in New York with Estonian roots, umru recently dropped single ‘check 1’ from a forthcoming EP that features vocals by 645AR and Tallinn-born emcee Tommy Cash. The music presents a more song-oriented approach to his usual maximal EDM experimentation. At 22-years-old umru has already worked with Charli XCX and had a credit on a Diplo track, he co-runs design firm Parent Company which also organises Open Pit’s Minecraft music festivals.
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