On art, fashion and heritage: Building a brand with purpose |Richa Maheshwari|

Arts To Hearts Podcast

This week on the Arts to Heart Podcast, our host Charuka Arora has an insightful conversation with Richa Maheshwari, who is a designer on a mission to bring back the arts and crafts that are fading due to the advent of fast fashion.

Richa has been in the software services industry by profession, where she worked as a product manager for a German company for almost 16 years. As COVID hit, much like everyone else, Richa took a break to spend more time at home. This was her chance to restart and explore, and she took it. After going to an office for so many years, Richa longed to be on the ground where she could do something much more substantial and tangible, and that is when she was able to connect to an international labor organization which marked the beginning of her life with traditional crafts.

As a child, Richa was always interested in stories that were rich in culture, and now she has the opportunity to tell those stories to the rest of the world in an innovative way. With its textile legacy, Odisha has many stories to tell, and so Richa decided to direct her energy towards uplifting the local artisan community in a way that helped the artists as well as introducing their craft to the world. For Richa, it is very much about the “ability to build narratives in a fun way so that the audience is able to receive it simply”.

As she built her brand, Boito, Richa has had many things to learn and unlearn. From forming trustworthy relationships with the local community to finding a balance where their culture and traditions can be shared with the rest of the world, Richa has come a long way. She has opened doors for other artists who dream of utilizing their craft in a way that doesn't succumb to the fast fashion industry.

So, tune in to this week’s podcast to listen to Richa and Charuka talk about the world of fashion and why it’s important for us as a society to not lose touch with our roots.

We're delighted to announce that we are now accepting art submissions for the sixth edition of ATH Magazine! If you are someone whose artworks dare to question the norm and sparks interesting conversations, then this is your chance! Submit your artwork here.

We are calling women artists from around the globe for our upcoming event, the “101 Art Book Contest", which aims to boost recognition, fame, and exposure for female artists. Submit your artwork here.'

We are also calling all emerging female artists for our “100 Emerging Artists: 2024 Women’s Edition”. This edition marks the inaugural launch of our landmark publication designed to spotlight and celebrate emerging women artists from around the globe. Apply here.

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