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Trade Show Best Practices - Episode 74
Manage episode 425709961 series 3560056
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If you’re thinking about attending or exhibiting a trade show, this is the episode for you. Inspired by Patience’s recent visit to the International Contemporary Furniture Fair, we build on what we’ve experienced - and done- at trade shows over the past decade. We discuss ways to ensure your firm stands out (in a good way) and makes meaningful connections.
Highlights:
- Thinking about trade shows as three distinct parts: before, during, and after
- The importance of every piece of information provided to the show organizers
- How to promote your attendance before the show
- Do’s and don’t’s of booth design and swag
- How to not inadvertently repel prospects
- Making the most of post-show follow-ups
Episode Resources:
- Connect with Brian Jones and Patience Jones
- https://graphicmachine.com/
- https://www.linkedin.com/company/graphicmachine/
- https://www.linkedin.com/in/graphicmachine/
- https://www.linkedin.com/in/patiencejones/
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