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All Things ABM With Corrina Owens

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Conteúdo fornecido por Commsor. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Commsor ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.

It's not everyday that you're joined by "The GTM People's Champion".
And luckily, that's exactly who today's guest is, Corrina Owens.
Corrina is an award-winning revenue marketer with 13+ years of experience. Her specialities lie in account-based marketing, demand generation, content creation, and go-to-market strategies. She currently co-hosts the GTM podcast, [Direct], formerly the Chief Evangelist Officer of Purple Cork, and advises several tech start-ups such as Aptivio and Postal.

Corrina joins us to talk about all things Account-Based Marketing, GTM first strategies, as well as her experience as a woman working in revenue.
Account-based marketing (ABM) is a strategic approach that focuses on high-value accounts in a market or business. ABM strategies focus on creating personalized buying experiences for better customer acquisition, relationship-building, and business growth.

Tune into today's episode to talk all things ABM with the queen of ABM herself, Corrina.

✨ Follow Ashley
✨ Follow Katrine
🎵 Jam to our walk-up song playlist on Spotify

  continue reading

27 episódios

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iconCompartilhar
 
Manage episode 411962730 series 3503683
Conteúdo fornecido por Commsor. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Commsor ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.

It's not everyday that you're joined by "The GTM People's Champion".
And luckily, that's exactly who today's guest is, Corrina Owens.
Corrina is an award-winning revenue marketer with 13+ years of experience. Her specialities lie in account-based marketing, demand generation, content creation, and go-to-market strategies. She currently co-hosts the GTM podcast, [Direct], formerly the Chief Evangelist Officer of Purple Cork, and advises several tech start-ups such as Aptivio and Postal.

Corrina joins us to talk about all things Account-Based Marketing, GTM first strategies, as well as her experience as a woman working in revenue.
Account-based marketing (ABM) is a strategic approach that focuses on high-value accounts in a market or business. ABM strategies focus on creating personalized buying experiences for better customer acquisition, relationship-building, and business growth.

Tune into today's episode to talk all things ABM with the queen of ABM herself, Corrina.

✨ Follow Ashley
✨ Follow Katrine
🎵 Jam to our walk-up song playlist on Spotify

  continue reading

27 episódios

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